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A+E Networks Strikes Deal To Use AOL's Programmatic Platform

  • Adweek, Friday, December 4, 2015 9:05 AM
Adweek reports that AOL has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad commitment. "They're licensing our technology to create a private marketplace," Tim Mahlman, president of AOL Publisher Platforms, explained to Adweek. "Which allows them to actually use our technology and create their own exchange marketplace by inviting their own partners into their own closed ecosystem." The deal rolls up multiple services into one offering, which Mahlman told Adweek was key to the deal and something AOL is looking to do more of heading into 2016. "Historically, we would have gone in and probably pitched them six different ways," he said. "This is something that will be recipe for us as we continue to move on."



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