Gravity4, a San Francisco-based marketing firm, on Friday announced its acquisition of Triggit, a retargeting company specialized in native ad units.
Terms of the deal were not disclosed.
Gravity4, which has a demand-side platform (DSP) and data management platform (DMP), was launched last July by Gurbaksh Chahal, former CEO of RadiumOne. Triggit is Gravity4’s seventh transaction since launching.
Chahal said in a statement that the acquisition “introduce[s] native programmatic advertising” to Gravity4’s offerings. “We’re also thrilled to have one of the few direct seats on the Facebook Ad Exchange,” he added.