- Advertising Starts Linking AI Agents With Platforms, Models
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Intelligent AI agents with access to online chat history, critical information a ...
- PayPal Launches Personalized Ads In UK
MediaDailyNews, Laurie Sullivan - Friday, April 4, 2025
PayPal Ads based on privacy has launched in the U.K. The servi ...
- Skai Unveils AI Agent For Commerce Media
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first ...
- How This Amazon VIP Is Working Hard, Having Fun & Making History
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 12, 2025
Have you learned to trust your gut yet? Mimi Swain certainly ha ...
- Why DeepSeek Isn't A Search Engine And What It Means For Advertisers, Google, Microsoft
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 26, 2025
An analysis of DeepSeek shows how it handles queries across key industri ...
- Google To Pause Election Ads After Polls Close As Political Ad Revenue Skyrockets
MediaDailyNews, Laurie Sullivan - Friday, October 18, 2024
"We will pause ads relating to US elections from serving in t ...
- Google CEO: Antitrust Trials May Continue For Years
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Alphabet CEO Sundar Pichai said it could take many years to resol ...
- Google Antitrust Loss Will Change Search Forever
MediaDailyNews, Laurie Sullivan - Tuesday, August 6, 2024
Ad and search industry execs are trying to sort through a ruli ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Microsoft Updates Plans For Performance Max
Performance Marketing Insider, Laurie Sullivan - Thursday, July 18, 2024
Microsoft execs at a recent online meeting with brands spoke about ...
- Angi Co-Founder Returns To Spotlight In Ad Campaign
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Didit Executive Chairman Kevin Lee called Angie Hicks' return to the spotlig ...
- DiGiorgio Named CMO For Yieldmo
People on the Move, Fern Siegel - Thursday, April 25, 2024
She is charged with bolsters the ad platform's strategic growth plan. ...
- SSP PubMatic Posts 14% Revenue Increase In Q4, Stock Soars
MediaDailyNews, Wayne Friedman - Tuesday, February 27, 2024
PubMatic net income was up 46% to $18.7 million in Q4, wi ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- Basis Adds ACR Data From LG TVs For CTV Political Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
The political advertising platform now offers data from 35M smart TVs throu ...
- Addressable Gets A Boost From Satellite Carriers
Advanced TV Insider, Karlene Lukovitz - Friday, October 20, 2023
With DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- LiveRead Launches Ad-Tech Platform To Deliver Financial Transparency
MAD, Fern Siegel - Friday, August 25, 2023
The company's focus is to streamline media plans and insertion orders a ...
- tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Digital News Daily, Karlene Lukovitz - Friday, August 18, 2023
Payment/costs are based on achievement of predetermined outcomes such as sales, ROA ...
- Targeting Is Broken...But We Can Solve This
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
How did TaxAct find that it could radically reduce media costs a ...
- The New Content+Commerce Equation: Full-Funnel Performance
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
In marrying the CNET brand with its performance marketing platform two yea ...
- We Want our Advanced TV: Testing the Signal-to-Noise Ratio
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
How do you bring legacy brands who have been wedded to line ...
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
On Thursday, Basis announced the launch of a curated marketplace with Audigen ...
- Fahey To Oversee Agency Partnerships For Innovid
MAD, Fern Siegel - Wednesday, July 5, 2023
Dave Fahey is charged with improving efficiencies for holding companies - fr ...
- Google Ads: How Much Companies Spend
Performance Marketing Insider, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- Cannabis Social Network WeedTube Appoints New CEO
Digital News Daily, Colin Kirkland - Friday, February 24, 2023
WeedTube, a social-media platform dedicated to legal cannabis consumers while providing ...
- Brightcove, Magnite Partner To Enhance Ad Monetization
MAD, Fern Siegel - Friday, January 13, 2023
Integrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- Teads Platform Adds CTV
Digital News Daily, Karlene Lukovitz - Thursday, September 22, 2022
Users of the multichannel programmatic advertising platform can now buy access ...
- Can You Hear It Now?: Tuning in to Programmatic Audio
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
In a fragmented, multichannel programmatic ad landscape, audio has emerged as o ...
- G/O Media Appoints MGID As Its Global Ad Platform
Publishers Daily, Ray Schultz - Tuesday, July 26, 2022
G/O, which publishes such digital titles as "Gizmodo" and "Jalopnik," has sign ...