Tag results for "ad targeting"
- Court Won't Revive Suit Against X Over Ad-Targeting GaffeA federal appeals court won't reinstate a claim that X violated ...
- Texas AG Petitions To Reinstate Social Media RestrictionsTexas is asking the conservative 5th Circuit to lift a block ...
- Blue Shield Shared Patient Health Data Via Google AdsBlue Shield began notifying members this month about the data breach. ...
- Meta Launches AI Search App Independent Of PlatformsThe launch of its stand-alone AI app, which includes a Discover fe ...
- Arkansas Passes Bill Prohibiting Targeted Ads To Teens Under 17Lawmakers in Arkansas have approved a privacy bill that would prohibit websit ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTVThe deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- Personas To Target Ads Leap ForwardTo overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- Yahoo Hit With Privacy Suit Over ConnectIDA Vermont resident has sued Yahoo for allegedly violating consumer protection a ...
- Advertisers Urge GOP To Support Opt-Out Privacy LawThe ANA is urging House Republicans to endorse a nationwide opt-out priva ...
- Opt-Out Requests Via 'Global Privacy Control' Are Often Ignored, Study SuggestsPopular retail sites often fail to honor consumers' requests to reject target ...
- Personal Bind: Most People Find Tailored Ads Scary, Want TransparencyMost consumers also want laws requiring disclosure of personal/identity data used, GumG ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- NAI Scraps Privacy Code, Offers Framework InsteadThe self-regulatory group NAI, which represents ad-tech companies, is no longer requiri ...
- Pre-Teen TikTok Users Battle Company Over PrivacyYoung TikTok users and their families are pressing a federal judge ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre SwanstonPhynd Founder Swanston explains why gamers are the most sought-after audience ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- FAST Channels Making TV Stations Happy - But Not So FastWhile FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, TargetingConversational interactions that create dialogue between a consumer and chatbot or ...
- Google Testing AI To Determine Age Of UsersGoogle has announced the technique of using AI to determine a user ...
- Judge Blocks Texas Restrictions On Targeted Ads To TeensA federal judge on Friday blocked enforcement of a Texas law th ...
- Valentine's Day Loves AdvertisersPhones are littered with flowers, chocolates and jewelry ads for Valentine's Da ...
- Performance-Based TikTok Ad Campaigns Get Lost In BlackoutA memo to advertisers published by TikTok Sunday warned of limitations ...
- Performance Ad Deals Rising: Costs, Targeting Issues ContinueAccording to a recent survey, 71% of brand execs say they wi ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad ToolsRetailers will share with Amazon Ads part of the revenue generated ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In MinutesThe SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data SignalsThe Independent, Ranker, and Haymarket are some of the publishers using wh ...
- $95M Fine Settles Apple's Siri Privacy SuitThose who have been on a phone call when Siri on ...
- AI Agents, 2025 Predictions For AdvertisersThe technology would support real-time ad bidding, personalize messages and budget allocatio ...
