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Tag results for "ad targeting" for June 2012
Why Microsoft Is Going It Alone With Do-Not-Track
Search Insider, Mark Simon - Friday, June 29, 2012
Microsoft got into hot water with the FTC and ad industry self-regulators ...
Search Requires Integration, But So Do Agencies
SearchBlog, Laurie Sullivan - Wednesday, June 27, 2012
Some of the best technologies come from startups. Brands can't always depend ...
Agency Execs Ready For Facebook Ad Network
Online Media Daily, Mark Walsh - Monday, June 25, 2012
The extension of Facebook ads to Zynga signals the company's continuing effort ...
Daypart Targeting A Must In Video Buys
VidBlog, Daisy Whitney - Monday, June 25, 2012
Targeting is vital to the success of most Internet marketing campaigns. But ...
Valassis Buys Brand.net
Marketing Daily, Sarah Mahoney - Thursday, June 21, 2012
Valassis says it is acquiring Brand.net, a Silicon Valley-based display, video and ...
Microsoft Surface Faces Adoption Challenges, But Ad Targeting Benefits
Online Media Daily, Laurie Sullivan - Wednesday, June 20, 2012
Microsoft will face an uphill battle when it comes to adoption of ...
TRUSTe Pans Microsoft's Do-Not-Track Proposal
PolicyBlog, Wendy Davis - Tuesday, June 19, 2012
Privacy company TRUSTe has weighed in against Microsoft's plan to turn on ...
Smile (And You'll Get The Credit Card Ad)
Online Media Daily, George Simpson - Friday, June 15, 2012
Apparently Microsoft has tried to patent an advertising system that targets people's ...
Facebook To Roll Out Real-Time Exchange
Online Media Daily, Mark Walsh - Thursday, June 14, 2012
Facebook will launch a real-time bidded marketplace that will allow advertisers for ...
Mobile Marketing Shifts From Content To Consumer
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Mobile marketers are increasingly targeting ads by audience rather than content, leveraging ...
Weather Channel Adds Hyperlocal Targeting
Online Media Daily, Mark Walsh - Monday, June 11, 2012
The Weather Channel has geotargeted mobile ads according to local weather conditions. ...
Ad Network Releases Self-Serve Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, June 12, 2012
Adiant, the tech parent company to the Adblade.com ad network, plans to ...
From Yandex To Russia With Love From VivaKi
SearchBlog, Laurie Sullivan - Friday, June 8, 2012
Complexities in multichannel advertising, between offline and online, kept the ad industry ...
Microsoft Brings IE To Xbox; Integration Could Help Future Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, June 4, 2012
Microsoft will bring Internet Explorer to the Xbox 360 this year through ...
Why Time Spent Doesn't Necessarily Equal Ad Revenue
The Social Graf, Erik Sass - Tuesday, June 5, 2012
The Internet (or at least the part frequented by marketers) is suddenly ...
ANA Fires Back At Microsoft's 'Do Not Track'
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The Association of National Advertisers (ANA) has weighed in on Microsoft's decision ...
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