- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Time Earned Video Metric Shows Extra Seconds Count When Targeting Ads
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 17, 2017
On average, marketers have tripled their 15-second investment without buying more ti ...
- Snap Debuts Ad-Buying Platform
Mobile Marketing Daily, Gavin O'Malley - Thursday, May 4, 2017
Snapchat Ad Manager should make it easier for brands to buy a ...
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
In an effort to curtail the competitive advantage Facebook and Google ha ...
- Search: Facebook Moves From Friends To Community
SearchBlog, Laurie Sullivan - Thursday, May 4, 2017
As Facebook's focus turns to building a community, what does that me ...
- Facebook Denies Targeting Youths Based On Emotional State
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 3, 2017
Facebook has denied targeting users as young as 14 years old w ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Hertz Ties Search To Mobile Proximity Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Companies like Hertz are very close to understanding what drives purchases fr ...
- In A First, Bing Unveils Custom Audiences Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers t ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- LinkedIn Officially Unveils Matched Audiences Platform
Email Marketing Daily, Jess Nelson - Monday, April 24, 2017
LinkedIn's Matched Audiences is a series of three marketing features that wi ...
- Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
Google's decision to make traditional TV advertising inventory available to buy ...
- LinkedIn Launches Tools For Audience Targeting
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
LinkedIn has launched Matched Audiences, a suite of three targeting tools th ...
- FTC Finalizes Privacy Settlement With Turn
Daily Online Examiner, Wendy Davis - Friday, April 21, 2017
The FTC has finalized a settlement with ad company Turn over allegatio ...
- Oracle's Aggressive Move Into TV Based On Data Targeting History
Data and Targeting Insider, Laurie Sullivan - Thursday, April 20, 2017
This week Oracle also entered into a partnership with Charter Communications th ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Sky And Virgin Media Close To Adsmart Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, April 18, 2017
Sky and Virgin Media are close to an advertising partnership which "T ...
- Tax Time Shows Shifts In Online Behavior, Device Use
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 14, 2017
Junk food and candy beat out alcohol as American's favorite vice wh ...
- If Content Remains King Of TV Advertising, Will Audience Or Performance Be Queen?
Online Spin, Dave Morgan - Thursday, April 13, 2017
The television ad industry knows that big change is afoot. Ratings a ...
- Snap To Launch Location-Based Ad Product
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 12, 2017
Snap plans to launch a location-based ad targeting product. The fledgling publ ...
- Google Wants To Use Your Device To Train Its Artificial Intelligence
SearchBlog, Laurie Sullivan - Tuesday, April 11, 2017
Although ad targeting in email has become a focus for Google, t ...
- How To Reframe Identity
RTBlog, Tobi Elkin - Monday, April 10, 2017
The notion of identity is at the core of so-called people-based marketin ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing
RTBlog, Tobi Elkin - Wednesday, April 5, 2017
New location-targeting guidelines issued by the Media Rating Council will help locati ...
- GroupM Execs Start One2One, Addressable TV Company
Television News Daily, Wayne Friedman - Monday, April 3, 2017
The new company will provide a turnkey addressable video solution for bran ...
- Roku Guarantees Audience Targeting For TV Advertisers
Television News Daily, Laurie Sullivan - Monday, April 3, 2017
Marketers can now measure campaigns on the Roku platform using detailed demograph ...
- Retailers Moving Into The Internet Of 12 Billion Connected Things
Connected Thinking, Chuck Martin - Monday, April 3, 2017
Retail is starting to lean on the Internet of Things to bett ...
- New Targeting Feature Seeks To Identify All Devices Within A Household
Real-Time Daily, Tobi Elkin - Monday, April 3, 2017
Screen6 launched a new data feature that will enable it to identi ...
- Pro-Trump Group Plans Digital, TV Ad Blitz
Around the Net in Video, P.J. Bednarski - Thursday, March 30, 2017
Making America Great will spend $1 million on TV ads and $300,0 ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- Broadband Carriers Promise 'Air-Tight Approach To Privacy'
PolicyBlog, Wendy Davis - Wednesday, March 29, 2017
The lobbying group USTelecom lost no time in praising Congress for voti ...