- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?
RTBlog, Tobi Elkin - Tuesday, March 28, 2017
Facebook's addition of a new feature to its popular Messenger app wi ...
- House Nears Vote On Broadband Privacy Rules
Daily Online Examiner, Wendy Davis - Monday, March 27, 2017
The House of Representatives could vote as early as Tuesday on ...
- Judge Nixes Google Settlement Over Email Scans
Daily Online Examiner, Wendy Davis - Monday, March 20, 2017
A federal judge has rejected a settlement of a class-action lawsuit allegi ...
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
Real-Time Daily, Tobi Elkin - Friday, March 17, 2017
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeti ...
- OpenAP Offers New Targeting, But Few Revenue Benefits For TV Nets
Television News Daily, Wayne Friedman - Thursday, March 16, 2017
OpenAP -- which is backed by Fox, Viacom and Turner -- inten ...
- Lotame Releases Onboarding For People-Based Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 15, 2017
Taking offline data and bringing it online for attribution or targeting h ...
- Silicon Valley Group Asks FCC To Reconsider Privacy Rules
PolicyBlog, Wendy Davis - Wednesday, March 15, 2017
The Internet Association wants the FCC to revisit rules that require broadba ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
Real-Time Daily, Tobi Elkin - Thursday, March 9, 2017
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobi ...
- Real-Time Ad Platform Bows Inventory Discovery For Mobile Advertisers
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Real-time ad platform Smaato launched a new feature that it said ai ...
- Consumer Groups Fire Back At Broadband Industry, Urge FCC To Preserve Privacy Rules
Daily Online Examiner, Wendy Davis - Tuesday, March 7, 2017
Privacy advocates and consumer groups are urging the FCC to retain tou ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...
- Ad Targeting Among Companies Affected By Amazon Outage
SearchBlog, Laurie Sullivan - Friday, March 3, 2017
Amazon points to human error for the disruption in its cloud servic ...
- Advertisers Should Like YouTube TV
VidBlog, P.J. Bednarski - Wednesday, March 1, 2017
From a targeting perspective,YouTube TV should be mighty helpful to advertisers, a ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- Advertising On Streaming TV Devices Is About To Get More Targeted
Around the Net in Real-Time, Tobi Elkin - Monday, February 27, 2017
Ad tech firm BrightLine wants to make ads on smart TVs wo ...
- Urban Outfitters Gains 75% Conversion Rate With Location
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 27, 2017
Urban Outfitters worked with Appboy and PlaceIQ using mobile location data ...
- Global Media Firm Launches Native Ad Channel Via Data-Driven Agency
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will off ...
- Pandora Teams Up With A Million Ads To Deliver Dynamic Creative Audio Advertising
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Digital audio powerhouse Pandora said it has partnered with A Million Ad ...
- Google Agrees To MRC Third-Party Audit For YouTube
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 22, 2017
Google has agreed to have an official agency audit the metrics a ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ...
- Google Patent On Location Labels Uses Unique Data To Pinpoint Position
SearchBlog, Laurie Sullivan - Tuesday, February 21, 2017
Google engineers have developed a labeling technique that enables the technology ...
- Look For Contextual Signals To Implement 'Moment Marketing'
RTBlog, Tobi Elkin - Monday, February 20, 2017
So what does all the talk about "moment marketing" mean? Just a ...
- SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory Programmatically
Real-Time Daily, Philip Rosenstein - Thursday, February 16, 2017
SoundCloud has partnered with Rubicon Project to make its premium audio a ...
- Bidtellect Bows Next-Gen Native Demand-Side Platform
Real-Time Daily, Tobi Elkin - Tuesday, February 14, 2017
Bidtellect, a native ad platform for marketers, released the next iteration ...
- Blackburn Aims To Revoke Broadband Privacy Rules
Daily Online Examiner, Wendy Davis - Monday, February 13, 2017
Rep. Marsha Blackburn, a longtime critic of net neutrality regulations, said s ...
- Conde Nast Acquires CitizenNet, Expands Ad Targeting
Publishers Daily, Sara Guaglione - Friday, February 10, 2017
CitizenNet will be incorporated into Conde Nast's data product "Conde Nast Spire ...
- Programmatic Is Problematic, Even When It Works
Publishing Insider, Ari Rosenberg - Friday, February 10, 2017
The problems with programmatic are well-covered and greatly ignored. Reported growth ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens ...
- Report: More than 1 In 4 Advanced TV Campaigns Use First-Party Data
Real-Time Daily, Tobi Elkin - Wednesday, February 8, 2017
More than one in four advanced TV campaigns use their own first-par ...