- Data Becomes 'Pillar' Of Advertising In 2017
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2017
If 2016 was the year of measurement, than 2017 will become t ...
- How Reservations.com Grew Traffic 172% YoY
SearchBlog, Laurie Sullivan - Tuesday, January 31, 2017
Reservations.com offers a variety of choices, from the most popular hotel ...
- LiveIntent, LiveRamp Offer 'People-Based' Marketing For Brands, Publishers
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
LiveIntent and LiveRamp formed a partnership to offer "people-based" inventory to med ...
- Sizmek Unveils Hub To Streamline Audience-Based Creative
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Ad-tech firm Sizmek launched what it's calling Data Hub, a data-centralizing ecosyst ...
- Captivate, Placed Join Forces To Create New KPIs To Target Working Professionals
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
Captivate, a location-based digital video network, and Placed, Inc., have formed ...
- AdTheorent Partners With Commerce Signals To Optimize Use Of Purchase Data
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
AdTheorent announced on Thursday a partnership with Commerce Signals, with the a ...
- IPG's Magna Strikes Targeted Ad Deal With Roku
Television News Daily, Wayne Friedman - Wednesday, January 25, 2017
Advertising clients of Magna, which develops intelligence, investment and innovation strategies, wi ...
- VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot's Live Audien ...
- NinthDecimal, Acxiom Team For Location Data
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
NinthDecimal, a marketing platform comprised of location data, announced a data integrati ...
- Snapchat To Enable Ad Targeting Using Third Party Data
Around the Net in Real-Time, Tobi Elkin - Friday, January 20, 2017
Snap, Inc. is looking to target people with ads using sophisticated dat ...
- More Smart Sensors Coming In Consumer Electronics, Cars
Connected Thinking, Chuck Martin - Thursday, January 19, 2017
One of the fundamental components of the Internet of Things are sensor ...
- Snapchat To Enable Ad Targeting Using Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
Snap, the maker of Snapchat, is looking to target consumers via da ...
- Sensors, Connected Things Moving Into Retail
Connected Thinking, Chuck Martin - Wednesday, January 18, 2017
The Internet of Things is moving into retail. Yesterday I wrote he ...
- Instagram Tests Full-Screen, Auto-Play Video Ads
Mobile Insider, Gavin O'Malley - Thursday, January 19, 2017
In the coming weeks, Instagram users can expect to start seeing full-scree ...
- Tech Targeting Failing? Yes, Say Researchers
Programmatic Insider, John Motavalli - Wednesday, January 18, 2017
Is ad tech in trouble because the industry's ad targeting is fail ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- Triton Digital, Zemeho Partnership Enables Mobile Games To Be Accessed Programmatically
Real-Time Daily, Tobi Elkin - Monday, January 16, 2017
The partnership enables programmatic purchase of digital audio advertising inventory within streami ...
- FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize Messaging
Real-Time Daily, Tobi Elkin - Friday, January 13, 2017
FollowAnalytics, a mobile marketing platform that aims to help marketers increase interacti ...
- What's The Potential For Programmatic Video?
RTBlog, Tobi Elkin - Friday, January 13, 2017
At CES 2017 there were plenty of new gadgets and technologies, a ...
- Indoor Location Moving Up The IoT Value Chain
Connected Thinking, Chuck Martin - Wednesday, January 11, 2017
In true IoT fashion, even smartphones will be getting smarter in t ...
- Verizon Plans 'Aggressive Path' On Targeting
PolicyBlog, Wendy Davis - Friday, January 6, 2017
Verizon says the new FCC privacy rules won't prevent the company fr ...
- The Best-Kept Secrets About Ad-Serving Data
Real-Time Daily, Zach Schapira - Tuesday, January 3, 2017
Today, brands have a wide range of data to analyze that c ...
- LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's too ...
- Nielsen Continues Spending Spree, Confirms Acquisition Of VisualDNA
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
Just a day after purchasing media metadata business Gracenote for $560 millio ...
- Is It Time For Programmatic Creative?
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
When we talk about programmatic media and advertising, it's usually a discussi ...
- Apple And Ireland Apple Against EU's Tax Ruling
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
Apple plans to appeal this week against the European Commission's ruling th ...
- Unruly Taps IBM Watson To Improve Campaign Accuracy
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Unruly said it will use IBM Watson to create a new cogniti ...
- Skyhook Joins AppNexus Marketplace As Mobile Location Data Provider
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Skyhook, an ndependent location platform, said it joined the AppNexus marketplace ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
MediaDailyNews, Joe Mandese - Thursday, December 15, 2016
Age- and gender-based demographics -- a staple for targeting consumers in med ...
- Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches
SearchBlog, Laurie Sullivan - Thursday, December 15, 2016
"Fitness buffs" are 49% more likely to have a household income ...