- Court Revives Privacy Class-Action Against Turn Over 'Zombie' Cookies
Digital News Daily, Wendy Davis - Tuesday, September 5, 2017
In a defeat for ad company Turn, a federal appellate panel ...
- 4 Location Data Myths That Hold Back Your Marketing Strategy
MediaDailyNews, Ryan Kanterman - Wednesday, September 6, 2017
Digital signals have a place in measuring campaign effectiveness, but foot traff ...
- Where In The World Is Your Digital Consumer?
RTBlog, Philip Rosenstein - Monday, August 28, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-ti ...
- Reconciling Marketing Effort with Retail Lift
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
In retail, where measurement is hazy, how do marketers reconcile their effor ...
- Advertisers Struggle To Reach Women
Around the Net In MAD London, Sean Hargrave - Friday, August 4, 2017
Advertisers are having a problem reaching women, research from Nielsen suggests. "Campaig ...
- One In Ten Hit Rate Makes Wasting Just Half A Budget Enviable
London Blog, Sean Hargrave - Friday, August 4, 2017
You only have a roughly 50:50 chance of reaching your audience onlin ...
- Adbrain Rebuked For 'Cumbersome' Opt-Out Tool
Digital News Daily, Wendy Davis - Wednesday, August 2, 2017
The ad company Adbrain has been criticized by the industry's privacy watchd ...
- IAB Appoints Dennis Buchheim General Manager Of IAB Tech Lab
Digital News Daily, Tobi Elkin - Thursday, August 3, 2017
Buchheim, who is currently svp, data and ad effectiveness, IAB and gener ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Google Agrees To Court Order Restricting Email Scans
Digital News Daily, Wendy Davis - Monday, July 24, 2017
Google has agreed to a three-year injunction that could affect its abili ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...
- LiveRamp Launches IdentityLink for Publishers
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Acxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enab ...
- Does AI Enhance Or Replace Human Intelligence In Advertising?
Digital News Daily, Diaz Nesamoney - Friday, July 14, 2017
After years of trying out targeting, marketers have now realized it tak ...
- Bringing Native Advertising To Transit Apps
Native Insider, Tobi Elkin - Tuesday, July 11, 2017
A Chicago-based mobile ad network that specializes in location-based targeting and trans ...
- Verizon Reportedly Wants To Rent Data From Rivals For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 4, 2017
In what would be one of the largest data integration deals ...
- Google To Stop Scanning Gmail To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2017
Google on Friday said it plans to stop scanning the inboxes ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- New Amazon Tool Offers Insight Into Path To Purchase
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
Amazon's new Advertiser Audiences tool enables advertisers to upload audience lists a ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform bett ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewabili ...
- Facebook Updates Lookalike Audiences, Launches Value Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
Lookalike Audiences in Facebook gives marketers the ability to reach potential n ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About Everyone
MAD, Steve McClellan - Thursday, June 8, 2017
The New M1 Platform has anonymized data on every adult American, accordi ...
- Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2017
"We need to move from thinking about media channels to audiences, a ...
- LiveRamp Adds People-Based Search Targeting For Google Customer Match
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2017
Marketers can now target individual consumers in Google search queries even wh ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- Pinterest Ups Video, Adds Autoplay Function
Mobile Marketing Daily, Gavin O'Malley - Wednesday, May 24, 2017
Brands testing the new function include Universal Pictures, Visa, P&G, Pillsbury, Toyot ...
- Facebook Users Push To Proceed With Civil Rights Suit
Daily Online Examiner, Wendy Davis - Tuesday, May 23, 2017
Facebook users are asking a judge to reject Facebook's argument that it ...
- MailChimp Launches Instagram Ad Campaigns
Email Marketing Daily, Jess Nelson - Tuesday, May 23, 2017
MailChimp launched Instagram Ad Campaigns on Monday, adding another marketing channel ...