- Turn Tells Judge Consumers Consented To 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Monday, February 12, 2018
"Plaintiffs expressly consented to receiving tailored advertising from Verizon's partners and ...
- To Save Ad Targeting, Ensure Data Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2018
Developers at Lotame, an exchange for third-party data for the advertising industr ...
- Samba TV Debuts Self-Serve Audience Targeting Service
Television News Daily, Wayne Friedman - Monday, January 8, 2018
Ad tech company Samba TV says its Audience Platform improves the abili ...
- SpotX Links Up With Amazon Web Services
Video Insider, Alex Weprin - Tuesday, January 9, 2018
The video ad-serving platform SpotX announced today that it was linking ...
- Location Of Things Market Growing To $71 Billion
Connected Thinking, Chuck Martin - Thursday, December 28, 2017
A major aspect of the Internet of Things is the increasing abili ...
- Artificial Intelligence Brings Out The Best -- And Worst -- In Email Marketing
Email Marketing Daily, Jess Nelson - Tuesday, December 26, 2017
The majority of marketers are already dabbling in artificial intelligence, according ...
- Amazon, T-Mobile, Cox And Others Sued Over Age-Targeted Job Ads On Facebook
Digital News Daily, Wendy Davis - Friday, December 22, 2017
"For employers and employment agencies that want to exclude older workers, Facebook ...
- Facebook Enables Advertisers To Block Job Ads Based On Age
PolicyBlog, Wendy Davis - Thursday, December 21, 2017
Facebook is allowing advertisers, including Verizon, Target and Amazon, to block j ...
- Time Inc.'s MNI Targeted Media Launches Marketing Campaign
Publishers Daily, Sara Guaglione - Thursday, December 14, 2017
The publisher-owned, performance-marketing agency launched an integrated online and offline campaign ...
- Industry To Start Enforcing Video Privacy Code In April
Digital News Daily, Wendy Davis - Monday, December 11, 2017
An industry watchdog plans to start enforcing the Digital Advertising Alliance's priva ...
- Google Could Bring Nest Back Under Its Wing -- Why Marketers Will Care
Performance Marketing Insider, Laurie Sullivan - Thursday, November 30, 2017
Google now connects my home with my mobile device and my lapto ...
- Ranker CEO 'Nerds Out' Over Data, Programmatic And Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 27, 2017
Ranker CEO Clark Benson found a way to roll up the site ...
- Facebook Still Fails To Prevent Discriminatory Ads
PolicyBlog, Wendy Davis - Wednesday, November 22, 2017
"This was a failure in our enforcement," Facebook stated. ...
- YouTube's Broken Targeting Tool Threatens Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Brand safety remains top of mind for marketers and their agency partne ...
- FCC Authorizes Next Gen TV, Paves Way For Targeted Broadcast Ads
Digital News Daily, Wendy Davis - Thursday, November 16, 2017
"Next Gen TV should enhance the free, over-the-air television service that ma ...
- Senators Call For New Rules For 'Invasive' Online Political Ads
Digital News Daily, Wendy Davis - Tuesday, November 14, 2017
"Social media platforms tout their ability to target portions of the electora ...
- Bidalgo Partners With Google, Builds On Mobile Universal App Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 15, 2017
In a partnership announced Wednesday with Google, Bidalgo is joining the Premi ...
- Adobe Launches Campaign To Run Solely On Programmatic
Digital News Daily, Laurie Sullivan - Monday, November 13, 2017
The campaign emphasizes Adobe's belief that deep intelligence and amazing design a ...
- Simulmedia's John Piccone On Why TV Advertisers Are Finally Thinking Like Digital Ones
RTBlog, Joe Mandese - Monday, November 6, 2017
A few months ago, John Piccone returned to Simulmedia to serve ...
- Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Digital News Daily, Laurie Sullivan - Tuesday, October 31, 2017
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships wi ...
- Court Rejects Turn's Bid For New Hearing In Battle Over 'Supercookies'
Digital News Daily, Wendy Davis - Monday, October 30, 2017
In another blow to Turn, a federal appellate court said Monday ...
- Twitter To Require Disclosures For Political Ads
Digital News Daily, Wendy Davis - Tuesday, October 24, 2017
Twitter's new "transparency center" will include disclosures about political ads, including t ...
- 'Honest Ads Act' Would Require Web Giants To Disclose Political Ads
PolicyBlog, Wendy Davis - Thursday, October 19, 2017
Large Silicon Valley companies that run political ads could face a ho ...
- Salesforce Launches Facebook Analytics Tool For B2B Marketers
Email Marketing Daily, Jess Nelson - Tuesday, October 10, 2017
Salesforce announced the launch of a new analytics platform on Tuesday th ...
- Horizon Invests In Crowd Analytics Platform, AMPs Up OOH Practice
MAD, Larissa Faw - Tuesday, October 10, 2017
Horizon Media has made an investment in Mira, a real-time OOH cro ...
- Why Email Marketing Needs to Move Beyond Personas
Email Marketing Daily, James Glover - Friday, October 6, 2017
Meet 32-year-old Emily. She's a white female with a college degree a ...
- Mattel Axes Connected Device For Kids
PolicyBlog, Wendy Davis - Thursday, October 5, 2017
Faced with pushback from advocacy groups and lawmakers, Mattel reportedly has decid ...
- Appeals Court Weighs Video Privacy Claims Against ESPN
Digital News Daily, Wendy Davis - Wednesday, October 4, 2017
Sports broadcaster ESPN asked appellate judges this week to throw out ...
- Judge Sides Against Google In Battle Over AdWords Discount, Geotargeting
Digital News Daily, Wendy Davis - Tuesday, October 3, 2017
In a blow to Google, a federal judge has ruled that t ...
- Google Launches Insights Engine Project, Shares More Data With Publishers
Digital News Daily, Laurie Sullivan - Wednesday, October 4, 2017
The Google Insights Engine Project is an ongoing effort to share mo ...