- A Guide To All-Knowing Content Recognition Tech
VidBlog, P.J. Bednarski - Tuesday, February 21, 2017
Viant has produced a smart, easy-to-understand primer to Automatic Content Recognition th ...
- Turn Settles FTC Charges Over 'Supercookies'
Daily Online Examiner, Wendy Davis - Tuesday, December 20, 2016
Ad company Turn has agreed to settle allegations that it deceived consume ...
- 7 Ad-Serving Cos. Band Together To Create Ad Consortium
MediaDailyNews, Wayne Friedman - Friday, December 16, 2016
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensi ...
- Privacy Watchdog Faults Harte Hanks, Dropbox And Panasonic
Daily Online Examiner, Wendy Davis - Thursday, September 22, 2016
Web sites run by cloud storage company Dropbox, electronics giant Panasonic a ...
- Report Finds Gulf Between U.S. And European Ad Blockers Isn't So Wide
RTBlog, Tobi Elkin - Friday, September 16, 2016
A research report from TUNE, a Seattle-based mobile marketing technology company, recent ...
- Apple's IPhone Software Update Makes It Much Harder For Advertisers To Track You
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Apple's latest mobile software update, iOS 10, launches on Sept. 13, and&nbs ...
- Kantar Media Names Passwaiter To Head Political Unit
MediaDailyNews, Philip Rosenstein - Monday, August 29, 2016
Kantar Media's Campaign Media Analysis Group (CMAG) has named Steve Passwaiter ...
- Think Tank Touts Pay-For-Privacy Broadband Pricing, Blasts 'Paternalistic' Critics
PolicyBlog, Wendy Davis - Tuesday, August 16, 2016
"Privacy fundamentalists should not prevent those who are willing to give ...
- Brave Raises $4.5 Million To Fuel Growth Of Ad-Blocking Browser
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Brave Software said it's raised $4.5 million to help grow its ad-blockin ...
- Apple Strengthens Do-Not-Track On iPhones And iPads
PolicyBlog, Wendy Davis - Tuesday, August 2, 2016
Apple's new operating system, iOS10, will prevent ad networks from using iPhone ...
- Google Expands Ad Tracking, Offers Opt-In Options, 'My Activity'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2016
All the detailed data collected from Google's services across the Web ...
- The Campaign For Ads Not Based On Tracking
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, May 2, 2016
Calling for a campaign against the "cancer of ad-tech" last week ...
- BPA Responds To Call To Track Ad-Blocking Data
Real-Time Daily, Tobi Elkin - Wednesday, April 27, 2016
BPA Worldwide, a not-for-profit media auditor, has stepped up to respond ...
- Shortened URLs Make It Easier To Track People Online, Offline
SearchBlog, Laurie Sullivan - Wednesday, April 20, 2016
Helping people share more links to online documents or articles in soci ...
- FCC Urged To Curb 'Pervasive Tracking Practices'
PolicyBlog, Wendy Davis - Tuesday, March 8, 2016
Digital rights groups are telling the FCC that broadband providers can gle ...
- FCC Fines Verizon $1.35 Million For Broadband Privacy Violations
Daily Online Examiner, Wendy Davis - Monday, March 7, 2016
Verizon has agreed to settle a Federal Communications Commission probe by payi ...
- Snapchat Will Use Nielsen's Digital Ad Ratings
VidBlog, P.J. Bednarski - Thursday, February 25, 2016
It's Snapchat's first hook-up with a campaign ratings measurement from an outsi ...
- iSpot.TV Provides New Metrics To Track Ads In Real-Time
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Expanding its efforts to measure traditional TV commercial activity, TV advertising research ...
- Innovid Raises Another $27.5M In Funding Round
Around the Net in Video, P.J. Bednarski - Thursday, December 24, 2015
The new round combines equity funding with $12.5 million in debt from Silic ...
- Google Smart Goals For Advertisers That Lack Conversion Tracking
SearchBlog, Laurie Sullivan - Friday, December 11, 2015
For businesses without a way to measure conversions and optimize AdWords campaign ...
- New Tech Tracks Ads Cross Device, Raises Privacy Concerns
MediaDailyNews, Laurie Sullivan - Wednesday, November 25, 2015
Ultrasonic pitches embedded into TV commercials or in ads served in ...
- SilverPush Deploys Sound-Based Tracking Technology In India
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, November 19, 2015
Forbes reporter Thomas Fox-Brewster looks at SilverPush, which uses inaudible sound beaco ...
- New Firefox Tool Blocks Ads, Prevents Tracking
PolicyBlog, Wendy Davis - Tuesday, November 3, 2015
Mozilla's newest version of Firefox, released today, enables users to block third-par ...
- Millward Brown Study Shows Pitfalls Of Targeting
VidBlog, P.J. Bednarski - Wednesday, October 14, 2015
Online users are less antagonistic toward ads that target their interests th ...
- HealthCare.gov Will Honor Do-Not-Track Requests
PolicyBlog, Wendy Davis - Monday, October 12, 2015
The White House's health insurance site HealthCare.gov is now honoring do-not-track header ...
- Lawmakers Call For Stronger Do-Not-Track Standards
PolicyBlog, Wendy Davis - Wednesday, October 7, 2015
Three lawmakers say in a letter to the W3C that its propos ...
- What Is The True Cost Of Ad Blockers?
Around the Net In Publishing, Gavin O'Malley - Thursday, September 17, 2015
The Verge reframes the issue of ad blocking as a battle betwe ...
- U.S. Ad Market Expands Again In August, Digital Market Begins To Stratify
MediaDailyNews, Joe Mandese - Thursday, September 17, 2015
Following some downward revisions from major ad forecasters and syndicated ad-tracking firm ...
- Yandex Adds Ad Tracking To Mobile Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2015
In response to more consumers moving to mobile, Russian search engine Yand ...
- Web Users Embracing Ad Blockers
PolicyBlog, Wendy Davis - Monday, August 10, 2015
Forty-five million U.S. Web users now deploy an ad blocker, marking ...