- Thunder Secures $6M To Build Privacy Data-Tracking Technology
Digital News Daily, Laurie Sullivan - Wednesday, October 17, 2018
The funds are earmarked for research and development of technology to enab ...
- GDPR Has Uneven Ad Tracking, Impact Depends On Site Size, U.S. Gets Better Results
Digital News Daily, Gavin O'Malley - Wednesday, October 10, 2018
Smaller ad trackers lost somewhere between 18% and 31% of their reac ...
- Apple, Alphabet CEOs Questioned By Congress About Tracking Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 9, 2018
The CEOs of Apple and Alphabet received letters Monday from the Ener ...
- California Privacy Bill Could Replace Ballot Initiative
Digital News Daily, Wendy Davis - Monday, June 25, 2018
Backers of a California ballot initiative aimed at boosting privacy say th ...
- A Picture Worth A Million A Day: Facebook's TV Ad Spending
Digital News Daily, Joe Mandese - Tuesday, June 19, 2018
Facebook has been spending heavily to back a TV ad campaign design ...
- Consumers Press Case Against Turn Over 'Zombie' Cookies
Digital News Daily, Wendy Davis - Thursday, June 14, 2018
"Turn tracked and compiled data from mobile device users by secretly thwarti ...
- Turn Asks Judge To Dismiss Suit Over 'Zombie' Cookies
Digital News Daily, Wendy Davis - Friday, May 18, 2018
"Turn was able to synchronize its cookies with plaintiffs' mobile devices becau ...
- Advertising Ignorance Is Not Bliss
Media Insider, Kaila Colbin - Friday, May 11, 2018
It's no wonder Facebook's efforts at transparency continually fall short of t ...
- Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 3, 2018
Google said it will no longer allow buyers to use the DoubleCli ...
- Facebook To Give Users More Control Over Tracking
Digital News Daily, Wendy Davis - Tuesday, May 1, 2018
Facebook plans to roll out a feature allowing users to disconnect the ...
- Drawbridge Confirms Exiting EU Based On GDPR
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
Cross-device identity company Drawbridge confirmed it will exit its advertising business ...
- Turn Tells Judge Consumers Consented To 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Monday, February 12, 2018
"Plaintiffs expressly consented to receiving tailored advertising from Verizon's partners and ...
- Bing Ads Supports Call Conversions
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 11, 2017
Third-party call-tracking systems (CTS) can now integrate directly with Bing Ads a ...
- Turn Urges Appellate Court To Reconsider Ruling In Privacy Battle
Digital News Daily, Wendy Davis - Monday, October 9, 2017
Ad company Turn is urging appellate judges to rethink their recent decisi ...
- Apple Defends Safari's New 'Intelligent Tracking Prevention' Feature
Around the Net In Digital, Gavin O'Malley - Monday, September 18, 2017
Apple believes that the ad industry’s objections to Safari's new Intelligent Tracki ...
- Inscape, Media Analytics Team To Deliver Viewership Data
Television News Daily, Wayne Friedman - Tuesday, August 22, 2017
Media Analytics will combine its ad-tracking platform and data cloud with Inscape ...
- MetaX's Brook On Web 3.0 Ad Serving
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2017
Not enough marketers pay attention to blockchain technology. They should. It wi ...
- 'Popular Science' Editor Propels Mag To Traffic, Newsstand Sale
Publishers Daily, Sara Guaglione - Wednesday, August 9, 2017
Since Joe Brown to the reins as editor-in-chief, the magazine's average month ...
- Snap Bows Advanced Mode For Ad Manager
Digital News Daily, Gavin O'Malley - Friday, August 4, 2017
Tailored for Snap's largest and most "sophisticated" business partners, the "advanced mod ...
- Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The Electronic Privacy Information Center filed a complaint asking the Federal Tra ...
- Mozilla Rolls Out Android Browser That Blocks Tracking
Digital News Daily, Wendy Davis - Wednesday, June 21, 2017
Touting itself as privacy-friendly, Mozilla has launched an Android version of i ...
- Is Apple's Crackdown On Third-Party Ad Trackers A Gift To Google, Facebook?
Around the Net In Digital, Gavin O'Malley - Monday, June 12, 2017
The Verge argues that Apple’s decision to block third-party ad trackers ...
- What Does Apple's No-Tracking Feature Mean For Ad Tech?
Digital News Daily, Tobi Elkin - Wednesday, June 7, 2017
Continuing its efforts to promote itself as privacy-friendly, Apple made an announceme ...
- Apple Updates Safari's No-Tracking Features
Around the Net In Digital, Wendy Davis - Monday, June 5, 2017
Apple will use artificial intelligence to prevent ad networks and other thi ...
- YouTube Will Track 'Store Visits' For Advertisers
Around the Net in Video, P.J. Bednarski - Wednesday, May 31, 2017
Google's store visits tracker already tracks consumers movements based on search ad ...
- Turn Faces Skeptical Judges In Battle Over Zombie Cookies
PolicyBlog, Wendy Davis - Wednesday, May 17, 2017
Ad company Turn was met with a skeptical reception today in cour ...
- Roku TV Has Some Suggestions For You
Around the Net in Video, P.J. Bednarski - Wednesday, April 12, 2017
Roku TVs--the ones that come pre-installed in some smart TVs--will start suggesti ...
- Cordial Custom Tracking For Email Gets $6M In Series A Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 1, 2017
Cordial, a software that tracks consumer behavior across apps and Web site ...
- A Guide To All-Knowing Content Recognition Tech
VidBlog, P.J. Bednarski - Tuesday, February 21, 2017
Viant has produced a smart, easy-to-understand primer to Automatic Content Recognition th ...
- Turn Settles FTC Charges Over 'Supercookies'
Daily Online Examiner, Wendy Davis - Tuesday, December 20, 2016
Ad company Turn has agreed to settle allegations that it deceived consume ...