- FTC Urged To Investigate AdBlock Plus Whitelist
Digital News Daily, Wendy Davis - Tuesday, January 14, 2020
Adblock Plus and other ad blockers that whitelist ads from paying compani ...
- Firefox Now Blocks Device Fingerprinting By Default
Digital News Daily, Wendy Davis - Wednesday, January 8, 2020
Mozilla's latest version of the Firefox browser, released this week, is n ...
- Chamber Of Commerce Seeks Delay Of California Privacy Law
Digital News Daily, Wendy Davis - Monday, December 16, 2019
California shouldn't enforce the state's sweeping new privacy law until January ...
- Advocates Want California To Close Loopholes In New Privacy Law
PolicyBlog, Wendy Davis - Thursday, December 12, 2019
California's new privacy law is slated to take effect in just ...
- The Great Targeting Paradox: People Like Personalization, But Don't Want To Be Tracked
Research Intelligencer, Joe Mandese - Wednesday, December 4, 2019
"Personalization" may now be the biggest buzzword in marketing, but it al ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
"Tracking,' defined as benchmarking the value of a marketing organization's performance ov ...
- Brand Safety Institute Pushes 'Standardized' Consumer Identifiers
Digital News Daily, Wendy Davis - Tuesday, November 26, 2019
A standardized identifier can improve people's online experiences by limiting the numb ...
- Senate Democrats Propose Privacy Framework, Call For Do-Not-Track
Digital News Daily, Wendy Davis - Monday, November 18, 2019
A privacy framework unveiled Monday by Senate Democrats would grant consumers t ...
- Columnist Blows Whistle On Major Sites' 'Fingerprinting' Of Visitors' Devices
Digital News Daily, Karlene Lukovitz - Monday, November 4, 2019
An expert's tests of the top 500 most-used sites showed at lea ...
- IAB Tech Lab Fleshes Out Plan To Target People Without Cookies
PolicyBlog, Wendy Davis - Thursday, September 19, 2019
The IAB Tech Lab wants to move from a system that reli ...
- Ad Platforms to Use Comscore Demos For CTV Ad Targeting Via IFAs
Digital News Daily, Karlene Lukovitz - Thursday, September 12, 2019
Comscore has teamed with Adobe Audience Manager, Google Display & Video 36 ...
- IAB Tech Lab Presents Solution To Universal ID Privacy Tracking
Digital News Daily, Laurie Sullivan - Wednesday, September 4, 2019
The solution is intended to standardize data collection and improve privacy settin ...
- Tech Companies Renew Push To Weaken California Privacy Law
Digital News Daily, Wendy Davis - Wednesday, September 4, 2019
Google and other companies reportedly are urging California lawmakers to revise t ...
- Ad Trackers On Porn Sites: Yet Another Diamond In Internet's Crown
MediaDailyNews, George Simpson - Thursday, July 18, 2019
"The fact that the mechanism for adult site tracking is so simil ...
- Next Google Chrome Browser Version To Increase Data Protection
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 25, 2019
The Manifest V3 for Chrome extension will be released in late Ju ...
- Firefox Starts Blocking Tracking Cookies By Default
Digital News Daily, Wendy Davis - Tuesday, June 4, 2019
"We feel that the time is right for the next step ...
- DAA Political Ad Disclaimer Program Takes Effect In November
Digital News Daily, Wendy Davis - Tuesday, June 4, 2019
The program mirrors the DAA's longstanding AdChoices privacy initiative -- which reli ...
- Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
Apple has introduced a new technology that allows attribution of advertising clic ...
- Sen. Hawley Introduces Do-Not-Track Legislation
Digital News Daily, Wendy Davis - Tuesday, May 21, 2019
The proposed bill would enable consumers to make a "one-time choice" n ...
- Google Responds To Reports That It Logs Retail Purchase Receipts Sent To Gmail
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 17, 2019
Privacy has become a new buzzword for Google CEO Sundar Pichai, b ...
- Twitter Launches Political Ad-Tracking Tools In The EU
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
Ahead of May's EU elections, Twitter has rolled out political ad-tracking tool ...
- Verizon Customers Withdraw Lawsuit Against Turn Over Zombie Cookies
Digital News Daily, Wendy Davis - Wednesday, January 23, 2019
After nearly four years of battle, two New York residents who su ...
- What You Might Not Know About Facebook's Ad Preferences Page
Performance Marketing Insider, Laurie Sullivan - Monday, January 21, 2019
A Pew report found 74% of those surveyed didn't know their ...
- Former FCC Chief Bashes Privacy Report
Digital News Daily, Wendy Davis - Thursday, November 29, 2018
"If the American people and Congress are looking to the Federal Tra ...
- FTC Blasted Over Privacy Report
Digital News Daily, Wendy Davis - Tuesday, November 27, 2018
"We would have hoped that the FTC would take a broader lo ...
- Midterm Political Ad Tally: $5.25 Billion, Advantage Shifted To Democrats
Marketing Politics Weekly, Joe Mandese - Thursday, November 15, 2018
2018 campaign ad spending set new bars for both broadcast TV a ...
- FTC Argues Against Opt-In Approach To Online Privacy
PolicyBlog, Wendy Davis - Thursday, November 15, 2018
"If consumers were opted out of online advertisements by default (with t ...
- Senator Wyden Unveils Do-Not-Track Law
PolicyBlog, Wendy Davis - Thursday, November 1, 2018
A privacy bill floated Thursday by Senator Ron Wyden would create ...
- Google Ad Trackers Found On 57% Of Political Campaign Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 30, 2018
A study reveals that Republican candidate campaign websites have the highest numb ...
- Mobile Users Suing Over 'Supercookies' Need Not Hand Over Phones
PolicyBlog, Wendy Davis - Thursday, October 25, 2018
"There is an Orwellian irony to the proposition that in order ...