Tag results for "advertiser-agency relationship"
- How This USIM VP Stays Lit From WithinHave you ever felt like you had something real to offer, b ...
- Indie Agencies' Golden Opportunity To Reach Mid-size BrandsIndustry changes like these often breed confusion, staff turnover, and shifting accou ...
- How AI Will Force Agencies To Rethink Pricing ModelsThe subject came up during S4 Capital's first quarter earnings call ...
- Ad Agencies Embrace AI As Essential Driver Of Growth, ProductivityAI's real value, the report finds, lies in its ability to automa ...
- Why Marketers Need To Be Smarter About BundlingThe best campaigns are born from specialized teams working toward a shar ...
- ANA/4As Find Average Media Agency Tenure Just 3.7 Years Among Top ClientsThat's on the low end of agency-client relationship longevity by agency typ ...
- The Biggest Mistake in Marketing? Treating Symptoms Instead of CausesJust as a doctor's role is to create sustainable health rather th ...
- AAM Releases 'Ethical' AI Standards: Transparency, Accountability, OversightAAM working groups formed last year have been instrumental in providing feedba ...
- How Cheaping Out On A Media Agency Hurts Your Bottom LineChoosing agencies based on price instead of performance means choosing agencies th ...
- 6 Reasons I'm Bullish On Independent Agencies In 2025 And BeyondAmong indies' benefits: a massive range and diversity of capabilities and scal ...
- Programmatic Models Seeping Into Commerce AdvertisingThe evolution of online advertising and search has raised important questions abo ...
- ID Comms: The Big Merger, Musk, AI Among Top 2024 Media HappeningsA continuing trend is the deteriorating trust among advertisers and agencies, particular ...
- Study: Fewer Clients Planning To Switch AgenciesThis decrease, from 55% in 2023 to 40% in 2024, reverses ...
- Mitsubishi Motors Canada Names NP Digital AORBuilding on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- Adobe Expands Stagwell's Remit As Firms Create Content Supply Chain VentureStagwell said that five agencies will contribute to the assignment, including 72andSun ...
- WFA: 80% Of Brands Worry How Agencies Use Generative AIDespite the concerns, the use of GAI is rising and only ...
- Building A Better Brief: Oliver Unveils SlipstreamIn-housing company Oliver, part of The Brandtech Group, has launched a n ...
- The Art Of The Deal For Advertisers And AgenciesWhen you did your contract the last time, you most likely d ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In AdvertisingDavid Jones, CEO of technology holding company The Brandtech Group, shared h ...
- WPP Tackles Challenges Generated By AI Ads For The BlindError-prone ads based on AI have become a nuisance for blind intern ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen ZThe children's apparel company wants to win over America's newest generation ...
- Procurement Focus Shifts To Creative, ProductionThat's according to the latest procurement study by the World Federation ...
- 4A's, ANA Issue Report On Agency Compensation ModelsAccording to a recent survey by the 4As in 2024, Fixed F ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?A new 4As report says there's a long way to go, especial ...
- Peter Piper Pizza Readies Launch Of Multicultural CampaignTV spots will have English and Spanish positioning and be entitled "T ...
- Qdoba Taps Leo Burnett For Creative, ProductionInitial campaign work from Chicago-based Leo Burnett isn't slated to run unt ...
- Stellantis and TRG Part WaysThe carmaker said that for now there is no replacement to ser ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search AlgorithmsDeepMind, an Alphabet company and sibling to Google, has created an ...
- Marketers Need More 30-Day RFPsA large percentage of RFPs are run internally to fuel immediate, target ...
- AI Won't Make Or Break Agency-Brand Relationships (Humans Will)Speaking at the ANA conference this week, Havas NY execs said bran ...
