- Git Yer Super Bowl Ad Previews Here, Previews ...
Around the Net In Brand Marketing, Thom Forbes - Friday, January 30, 2009
See what your fellow marketers are paying $100,000 a second to promulga ...
- The Most Infamous Super Bowl Ads Of All Time
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 29, 2009
Go ahead. Treat yourself again. Everything from Joe Namath shaving in ...
- TiVo Chief Urges Innovation in TV Ads
Around the Net In Media, Joan Voight - Thursday, January 29, 2009
TiVo CEO Tom Rogers admits that TiVo has played a big ro ...
- 'Broadcast Dysfunction' Report Hits NFL Hard, Says Many Spots Inappropriate For Kids
MediaDailyNews, Joe Mandese - Thursday, January 29, 2009
On the eve of Super Bowl XLIII, an influential public advocacy gro ...
- MySpace Shifts Strategy To Compete Directly With Yahoo, MSN
Around the Net In Online Marketing, Ross Fadner - Wednesday, January 28, 2009
MySpace has begun letting brands take over its homepage and other "sa ...
- WPP Chief Sir Martin Sorell Blogs From Davos
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 27, 2009
...
- Hulu To Launch Super Bowl Ad
Online Media Daily, - Monday, January 26, 2009
Hulu, the joint venture of NBC Universal and News Corp., will ki ...
- IAB Readies Push To Combat Online's 'Creative Shabbiness'
Online Media Daily, Joe Mandese - Tuesday, January 27, 2009
The Interactive Advertising Bureau is preparing a major push to promote t ...
- Robert Palmer, Ad Executive Turned Vintner, Dies at 74
Around the Net In Brand Marketing, Thom Forbes - Monday, January 26, 2009
...
- CPM Prices Falling Precipitously
Around the Net In Online Marketing, Ross Fadner - Monday, January 26, 2009
Several factors are at work driving down CPM prices, Advertising Age report ...
- The Flap Over 'Esquire' Cover Ad
Around the Net In Media, Joan Voight - Friday, January 23, 2009
Hearst-owned Esquire is blurring the boundary between advertising and editorial in n ...
- YouTube To Let Big Media Co.'s Sell Ads
Around the Net In Online Marketing, Ross Fadner - Thursday, January 22, 2009
Big media companies simply don't know what to do with YouTube. Shou ...
- Most-Watched 2008 Spots From TiVo: Movie Promos
MediaDailyNews, - Wednesday, January 21, 2009
According to a new study from TiVo on network and cable ...
- VivaKi Takes Plunge, Pools Resources With CBS, Hulu, Microsoft, Others For New Video Ad Format
Online Media Daily, Joe Mandese - Thursday, January 22, 2009
Publicis' VivaKi unit has quietly organized an ad hoc, but high-level initiati ...
- EyeWonder Ready To Weather Recession
Online Media Daily, - Thursday, January 22, 2009
Rich media ad company EyeWonder said Wednesday its 2008 revenue increased 6 ...
- Bummed Consumers Recall Fewer Super Bowl Spots
Around the Net In Media, Joan Voight - Tuesday, January 20, 2009
Nervous TV viewers are a tough sell for clever ads trying ...
- Media X: Opting Out
MediaDailyNews, Jack Feuer - Wednesday, January 21, 2009
If God forbid, Americans really try to live up to President Obama ...
- Ad Firms Fret About SAG Talks
Around the Net In Media, Joan Voight - Tuesday, January 20, 2009
As the Screen Actors Guild continues to be in turmoil over ...
- Lag Effect: Paid Search Surges Despite Economy, Cost Continues To Fall
Online Media Daily, Joe Mandese - Tuesday, January 20, 2009
It may be a lagging indicator, but the paid search advertising mark ...
- Welcome to the Monkey House
Media Magazine, Joan Voight - Friday, January 2, 2009
Things have been the same for a long time. Quiet and peacef ...
- Q4 Ad Pricing Steadied By Holiday Advertising
Online Media Daily, - Thursday, January 15, 2009
Pricing for online display advertising in the fourth quarter was only do ...
- Google, SpotMixer Launch Self-Service Video Ads
Online Media Daily, Gavin O'Malley - Thursday, January 15, 2009
Google and One True Media--the parent company of online video ad creat ...
- Media X: The Plot Sickens
MediaDailyNews, Jack Feuer - Wednesday, January 14, 2009
The people who work in fictional advertising are white males with Europe ...
- MTV Partners With Video Ad Company Panache
Online Media Daily, - Wednesday, January 14, 2009
MTV Networks has signed on to use the video ad-insertion platform develop ...
- Giant Realm Direct Offers Niche Products Ad Serving
Online Media Daily, - Wednesday, January 14, 2009
Gaming- and entertainment-focused Web media company Giant Realm on Tuesday announced Gia ...
- Microsoft Gains Searches, Yahoo Acquisition On Horizon?
Online Media Daily, Laurie Sullivan - Tuesday, January 13, 2009
AdGooroo's Q4 Search Engine Advertising Update, released Tuesday, points to major gai ...
- Harvard Prof: Deceptive Ads 'Rampant' On Yahoo's Right Media
Online Media Daily, Wendy Davis - Wednesday, January 14, 2009
Yahoo's Right Media automated ad network allows "deceptive" banner ads to "r ...
- Report: Google Shows 58% More Ads, Could Report Record Quarter
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 13, 2009
A major source of frustration for financial analysts covering Google is t ...
- Madison Avenue Coalition To Focus On Behavioral Marketing, Consumer Protection
Online Media Daily, Joe Mandese - Tuesday, January 13, 2009
In an effort to stem potential regulation that would curtail new, sophisticat ...
- Social Ad Platform SocialVibe Closes New Round Of Funding
Online Media Daily, - Tuesday, January 13, 2009
Online social network advertising and branding platform SocialVibe Monday said it clos ...