- Coen Brothers' TV Spot Takes On 'Clean Coal' Claims
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
A TV spot for an environmental coalition that's trying to undermine t ...
- Pubs Could Sue For Google News Revenue
Around the Net In Online Marketing, Ross Fadner - Friday, February 27, 2009
When Google launched Google News in 2002, many in the media wor ...
- MySpace Adds New Features, Reduces Ads
Around the Net In Online Marketing, Ross Fadner - Friday, February 27, 2009
MySpace no longer receives as much press as Facebook and Twitter, b ...
- Economy Drags On Interpublic's Year-End Results
MediaDailyNews, Joe Mandese - Friday, February 27, 2009
Interpublic, the parent of Initiative, Universal McCann and other Mediabrands operations, th ...
- Economy Accelerates Shift To Digital Advertising
Online Media Daily, Laurie Sullivan - Friday, February 27, 2009
The struggling economy may force companies to reduce investments in local advertisi ...
- Group M's Scanzoni Surveys Media Landscape
MediaDailyNews, David Goetzl - Wednesday, February 25, 2009
Rino Scanzoni, the chief investment officer at GroupM, offered a less di ...
- Expedia Launches BT Ad Format
Online Media Daily, Mark Walsh - Thursday, February 26, 2009
Expedia has launched a new behaviorally targeted ad format that allows advertise ...
- Marketers Look To Obama For Ad-Related Policies
Around the Net In Media, Joan Voight - Wednesday, February 25, 2009
Marketers and agencies are paying close attention to White House policy mov ...
- Twitter: The Real Threat To Google
Around the Net In Online Marketing, Ross Fadner - Wednesday, February 25, 2009
At this point in time, it's hard to imagine anyone dethroning Goog ...
- Advertisers Start Talks With Actors' Unions
Around the Net In Media, Joan Voight - Tuesday, February 24, 2009
Advertisers and agencies kicked off contract talks with the two actors union ...
- Veronis Suhler Issues First-Ever 'Mid-Year' Update, Slashes Original Media Forecasts
MediaDailyNews, Joe Mandese - Monday, February 23, 2009
For the first time in the 22 years since it has be ...
- Online Video Extends TV Campaign Reach
Online Media Daily, Laurie Sullivan - Tuesday, February 24, 2009
Utarget.FOX will unveil results today from a study measuring how online vid ...
- Microsoft Wants To Be Less Hard: Unveils Initiatives To Reduce 'Friction' For Advertisers, Publishers
Online Media Daily, Joe Mandese - Monday, February 23, 2009
Microsoft unveiled initiatives to develop new versions of its online advertising syste ...
- Mochi Media Intros Self-Serve Ad Insertion Platform
Online Media Daily, - Tuesday, February 24, 2009
Mochi Media has launched the MochiAds Self-Serve Advertising platform that allows sma ...
- IAB Launches Efforts To Boost Ad Creativity, Ad-Buying
Online Media Daily, Mark Walsh - Monday, February 23, 2009
The Interactive Advertising Bureau has unveiled a set of new initiatives aim ...
- TV Remains Effective, Despite Competition
Around the Net In Media, Joan Voight - Monday, February 23, 2009
An unexpected finding is emerging from the smoldering ruins of one ...
- The Click Is Not The Right Metric For Many Advertisers
Around the Net In Online Marketing, Ross Fadner - Monday, February 23, 2009
It's great that the Web is an interactive medium where everything c ...
- Smartphones Pave Way For Mobile Advertising
Around the Net In Online Marketing, Ross Fadner - Friday, February 20, 2009
Thanks to the surging popularity of smartphones like Apple's iPhone, mobile advertisi ...
- Making Waves: Will 'Malibu' Give Spot Runner A Network Beach Front
MediaDailyNews, Joe Mandese - Friday, February 20, 2009
Spot Runner, the company that harnessed the Internet to let small advertise ...
- LucidMedia Unveils Verified Inventory
Online Media Daily, - Friday, February 20, 2009
LucidMedia this week launched Verified Inventory, a program that combines the company ...
- Local Web Ad Growth Slows Considerably
Around the Net In Online Marketing, Ross Fadner - Thursday, February 19, 2009
Growth in the local-ad market, which represents about a third of tot ...
- Bud.tv R.I.P.
Around the Net In Online Marketing, Ross Fadner - Thursday, February 19, 2009
...
- PointRoll Unveils AdControl Tool
Online Media Daily, - Thursday, February 19, 2009
Gannett Co.'s PointRoll today is expected to release a new dynamic ...
- Media X: Analog and Angry
MediaDailyNews, Jack Feuer - Wednesday, February 18, 2009
Until we get a new network created on a dirty napkin ...
- Local Advertising Fails To Move Online
Around the Net In Online Marketing, Ross Fadner - Tuesday, February 17, 2009
In aggregate, small businesses like attorneys, lawyers, doctors, dentists, shoe shops, restauran ...
- Crossing the Digital Divide
Media Magazine, George Blair Scribner - Monday, February 2, 2009
Remember the days when technology belonged to adults? Parents would shop f ...
- Canoe Assembles Product Team, Will Paddle Data, Versioning, Interactivity
MediaDailyNews, Joe Mandese - Tuesday, February 17, 2009
Canoe Ventures, the cable industry-backed group charged with developing a national infrastructu ...
- DogTime's Sparky Leaves Advertisers Howling For More
Online Media Daily, Tanya Gazdik - Tuesday, February 17, 2009
One Super Bowl advertiser has found a way to extend the rea ...
- Keystream, RedOrbit Team On Video Ads
Online Media Daily, - Tuesday, February 17, 2009
Video ad company Keystream Corp. has partnered with RedOrbit to insert Flash-bas ...
- eMail Tops Online Ad Budget Change in '09
Research Brief, Jack Loechner - Tuesday, February 17, 2009
According to a survey of marketing executives by Datran Media, E-mail lea ...