- MillerCoors Relaunches Low-Cal Beer
Marketing Daily, Tanya Gazdik - Tuesday, March 13, 2012
MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 ...
- Prius Plays The Game Of Life
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
Toyota is launching a major campaign for the new Prius c, whi ...
- NCAA's March Madness Registers Ad Spikes
MediaDailyNews, David Goetzl - Monday, March 12, 2012
As Americans are filling out their NCAA tournament brackets, a new repo ...
- Ad Legends Re-Imagine Iconic TV Messages For Digital Web
Online Media Daily, Laurie Sullivan - Monday, March 12, 2012
Google's ad Project Re:Brief took four iconic television commercials from the 196 ...
- Talking To Ourselves
Online Spin, Joe Mandese - Tuesday, March 13, 2012
Joe Mandese, the multiple-personality editor in chief of MediaPost, filling in ...
- Residence Inn Goes Wild In Campaign
Marketing Daily, Tanya Gazdik - Sunday, March 11, 2012
"One of the most important benefits is our large suites that a ...
- Infiniti Launches Campaign For JX Crossover
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
Infiniti is using its relationship with NCAA sports to launch the 20 ...
- Buick Verano Takes On 'Celebrity Apprentice'
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
General Motors will be promoting the new Buick Verano on Celebrity Apprenti ...
- WPP's Kantar: 2011 Barely Made It Out Alive, Q4 Experienced First Decline Since 2009
MediaDailyNews, Joe Mandese - Monday, March 12, 2012
It was a squeaker, but total ad spending in the media track ...
- Fitch: Trad Radio Holds, Digital Poses Threats But Less Revs
MediaDailyNews, Erik Sass - Friday, March 9, 2012
In the near term, radio faces a number of threats in t ...
- Mediacom: Broadband Unit Up, Local TV Sales Dip
MediaDailyNews, Wayne Friedman - Friday, March 9, 2012
Mid-size cable operator Mediacom Communications took in slightly better financial results ...
- How Advertisers Can Learn To Love Loathing: Let Consumers Rip Into Your Commercials
TV Watch, Wayne Friedman - Monday, March 12, 2012
Seems that viewers have very little real hate for advertising. Sure th ...
- Ram Truck Backs First Response
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Ram Truck is sponsoring The Weather Channel's "Responding by Storm" reports ...
- Time Warner Cable Launches 'Enhanced' iTV
MediaDailyNews, Wayne Friedman - Thursday, March 8, 2012
In the wake of the cable industry's new advertising effort Canoe Ventur ...
- Advertisers May Leave Controversial Shows, But Not Necessarily Due To The Content
TV Watch, Wayne Friedman - Friday, March 9, 2012
Not everyone gets it when it comes to advertisers and controversial conte ...
- Spalding Taps Fredette, Chalmers And Singleton
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Sports equipment giant Spalding has brought in Sacramento Kings' rookie Jimmer Fredett ...
- ANA Slams 'Today' Carnival Ad Placement
MediaDailyNews, Steve McClellan - Wednesday, March 7, 2012
Bill Duggan, group EVP at the Association of National Advertisers, has tak ...
- Scared Straight: Graphic Anti-Meth Ads Work
MediaDailyNews, Erik Sass - Wednesday, March 7, 2012
While the emotionally neutral and "fear-only" anti-meth ads produced little change ...
- Ad Retargeting Returns Higher Results With Prospecting
Online Media Daily, Laurie Sullivan - Wednesday, March 7, 2012
Prospecting -- the technique of finding consumers interested in specific products th ...
- Online Communities Connect Brands with Hispanic Consumers
The Social Graf, Erik Sass - Thursday, March 8, 2012
One of social media's most useful applications is for market intelligence, canvassi ...
- Mobile Video Campaigns Grow 22% Quarter over Quarter
VidBlog, Daisy Whitney - Thursday, March 8, 2012
Digital video is making serious inroads on mobile devices, according to n ...
- SNTA Pushes Syndie Show Value To Advertisers
MediaDailyNews, Wayne Friedman - Tuesday, March 6, 2012
To push its value to the upfront, the Syndication Network Television Associati ...
- Cross-Channel Mobile Ad Tracking Becomes Next Challenge
Online Media Daily, Laurie Sullivan - Tuesday, March 6, 2012
Cross-channel attribution that allows ad tracking from desktop computers to mobile devic ...
- Too Much Advertising Is Digital Suicide
Research Brief, Jack Loechner - Wednesday, March 7, 2012
The findings on a range of digital advertising issues in the 20 ...
- Are Online Video Auto Ads Hitting the Mark?
VidBlog, Daisy Whitney - Wednesday, March 7, 2012
Carmakers are among the top spenders in online video ad dollars, ju ...
- Tribal Fusion Brings Firefly Video To Italy
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 6, 2012
Global advertising provider Tribal Fusion, owned by exponential, is to expand in ...
- State Farm, Allstate Eclipse Geico, Progressive
Marketing Daily, Tanya Gazdik - Monday, March 5, 2012
It might be time for Geico to retire the gecko and t ...
- NFL Sponsorship Works For Brands
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Company sponsorship of the National Football League (NFL) is effective in engagi ...
- Chevrolet Reinvents Dealership Advertising
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Chevrolet is using a TV show format to spark some life in ...
- Rush To The Exit: More Sponsors Drop Limbaugh
MediaDailyNews, Erik Sass - Monday, March 5, 2012
More advertising sponsors are withdrawing from Rush Limbaugh's national syndicated talk rad ...