- Papers Reaping One Digital Dollar For Every Seven Print Dollars Lost
MediaDailyNews, Gavin O'Malley - Monday, March 5, 2012
While newspaper consumers continue their digital migration, online revenue has yet ...
- Cablevision Claims 4B Interactive Ad Impressions Served
MediaDailyNews, Joe Mandese - Monday, March 5, 2012
Cablevision Systems this morning said its "advanced advertising platform" has delivered near ...
- Cumulus Launches Traffic Service
MediaDailyNews, Erik Sass - Monday, March 5, 2012
While Cumulus Media is cooperating with Clear Channel Radio in digital medi ...
- Internet, Mobile Challenge Trad TV Ad Supremacy
On Media, Diane Mermigas - Friday, March 2, 2012
While it took cable three decades to dominate upfront advertising, it ...
- An Ode To Unwavering Focus
Online Spin, Jason Heller - Tuesday, March 6, 2012
oday's column marks the one-year anniversary of my Online Spin column (a ...
- Out-of-Home Advertising Outpacing Overall Ad Business
Research Brief, Jack Loechner - Tuesday, March 6, 2012
Based on figures released by the Outdoor Advertising Association of America (OAAA ...
- New Technology Lets Web Video Viewers Skip Pre-Roll Ads
VidBlog, Daisy Whitney - Tuesday, March 6, 2012
Let me say for the record that I love the idea ...
- SingTel Nabs Mobile Ad Whiz Amobee For $321M
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 5, 2012
Reshaping mobile’s global landscape, Singapore Telecommunications (SingTel) has agreed to buy California&rsquo ...
- Harley-Davidson's Fan Machine Generates New Ad
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
Harley-Davidson has launched a TV spot via Boulder, Co.-based Victors & Spoil ...
- Venables Bell & Partners Creates Brand Consultancy
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
San Francisco-based independent advertising agency Venables Bell & Partners has launched ...
- Online Brand Ad Performance Isn't Subjective: You Deliver Or You Don't
Online Media Daily, Ari Jacoby - Monday, March 5, 2012
However, real online ad performance should never be subjective. It should ...
- DoubleVerify Offers Data To RTBs
Online Media Daily, Gavin O'Malley - Monday, March 5, 2012
To further pique interest in online ad verification among buyers and seller ...
- Ad Tech Startups, Your World Has Changed
Online Spin, Matt Straz - Monday, March 5, 2012
Last week at the IAB Annual Meeting in Miami there was ...
- Young TV-Media Consumer May Not Think The Word "Advertising" Is Cool; But The Actual Business Activity Is Okay.
TVBlog, Wayne Friedman - Monday, March 5, 2012
Facebook and Twitter don't like the word "advertising". Instead, we get oth ...
- Europe Responds To Mobile Ads; America Not So Much
Around the Net In OMD Europe, Nina Lentini - Friday, March 2, 2012
New research from Nielsen suggests people in the UK, Germany and Ita ...
- Charlie Sheen At A Fiat Party
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Fiat has tapped Sheen for a new commercial for the 2012 Fi ...
- Chart The Crash Of Print Ads In One Look
Around the Net In Media, Phyllis Fine - Thursday, March 1, 2012
A discouraging sight, the line that swoops ever downward in this cha ...
- Double Digit Revenue, Profit Growth For WPP In 2011
MediaDailyNews, Steve McClellan - Thursday, March 1, 2012
WPP reported an 11.4% revenue gain for 2011 to $16.05 billion wi ...
- Online Ad Industry's Identity Complex: Medium Or Method?
Online Spin, Dave Morgan - Thursday, March 1, 2012
Many things are going great for the industry. Online ad revenue ...
- Fave The Whale -- Or, a Trip Inside Facebook's New Advertising Products
Social Media Insider, Catharine P. Taylor - Thursday, March 1, 2012
For reasons both personal and not-so-personal, my voyage to yesterday's first f ...