- ABC News Radio Taps TargetSpot For Digital Ads
MediaDailyNews, Erik Sass - Wednesday, April 18, 2012
TargetSpot, which operates an online audio, display, and video advertising network, h ...
- Online Advertising Hits $31.7 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, April 18, 2012
Internet ad spending grew 22% in 2011 to $31.7 billion, according ...
- Google's Brand Initiatives Bring Offline Metrics To Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Google announced Active GRP and Active View Wednesday. The tools integrate in ...
- Nielsen Strengthens Online Campaign Ratings For Ads
Online Media Daily, David Goetzl - Wednesday, April 18, 2012
Nielsen has inked a deal to buttress its Online Campaign Ratings, da ...
- Upfront Estimates: Modest Rev Gains, CPM Hikes
MediaDailyNews, Wayne Friedman - Tuesday, April 17, 2012
TV media buying and selling executives now seem to have a simil ...
- ABC News Radio Taps Targetspot For Ad Delivery
MediaDailyNews, Fern Siegel - Tuesday, April 17, 2012
ABC News Radio has tapped Targetspot, the digital audio ad network, ...
- Hulu Revamps Ad Policies, Personalizes TV Experience
MediaDailyNews, David Goetzl - Tuesday, April 17, 2012
As Hulu looks to appeal to more advertisers, the company will beg ...
- Hispanics Wield $1 Trillion+ Buying Power
MediaDailyNews, Erik Sass - Tuesday, April 17, 2012
Buying power of Hispanics is on track to hit $1.5 trillion ...
- No Minors: WFA, Alcohol Marketers Craft Guidelines
MediaDailyNews, Steve McClellan - Tuesday, April 17, 2012
Leading alcohol beverage marketers in Europe have agreed to work with t ...
- Hulu Changes Ad Commitments To Benefit Brands
Online Media Daily, Gavin O'Malley - Tuesday, April 17, 2012
Raising the bar for all online publishers, Hulu has committed to on ...
- NBC TV, Comcast Strike Ad Deal
MediaDailyNews, Fern Siegel - Monday, April 16, 2012
NBC Owned Television Stations and Comcast Sports Group have teamed for ...
- Gannett Earnings Drop 25%: TV, Digital Up, Newspapers Slump
MediaDailyNews, Wayne Friedman - Monday, April 16, 2012
Gannett Co. witnessed higher first-quarter revenue for its TV operations, based ...
- AOL Uses Nielsen Ratings, Peels Ad Dollars From TV
Online Media Daily, David Goetzl - Monday, April 16, 2012
AOL said it would employ a fledgling Nielsen ratings stream to off ...
- Say Media Debuts Content Ads
Online Media Daily, Mark Walsh - Tuesday, April 17, 2012
Say Media is among the latest online publishers to adopt a "viewabl ...
- NFL Allows Some Gambling Ads
MediaDailyNews, Wayne Friedman - Saturday, April 14, 2012
Roll the dice; tackle a player: Now there is some loosening ...
- FTC: Alcoholic Bevs Must Supply Data For Ad Study
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
The Federal Trade Commission has ordered 14 major alcoholic beverage advertisers ...
- Political Ads Could Be Airing On Public TV, Radio
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
Too much political advertising on TV airwaves? Wait. Much more could ...
- Readers Respond To Newspapers' Digital Ads
MediaDailyNews, Erik Sass - Thursday, April 12, 2012
Consumers who read digital newspaper content respond to digital advertising as wel ...
- Charter Promotes Interactive Ads
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
Cable operator Charter Communications said it will use ad widgets from FourthWa ...
- BlackArrow VOD System Proves Versatile
MediaDailyNews, Fern Siegel - Thursday, April 12, 2012
BlackArrow is introducing software that will let TV programmers use their existi ...
- Magazine Ad Pages Fall 8.2%
MediaDailyNews, Erik Sass - Wednesday, April 11, 2012
There is no relief in sight for consumer magazines, judging by t ...
- New Video Ad Metric Doesn't Have You At Hello, Suggests You Complete Me
Online Media Daily, Gavin O'Malley - Wednesday, April 11, 2012
Forget about click-through rates. When it comes to online video advertising, it ...
- Poptent Launches Production Unit To Create Video Ads
Online Media Daily, Mark Walsh - Thursday, April 12, 2012
Video crowdsourced company Poptent is building on that model by launching i ...
- Ads, FSIs, and Coupons Increase CPG Share of Voice
Research Brief, Jack Loechner - Thursday, April 12, 2012
Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participati ...
- Online Viewers Watching Video Ads To Completion More Than 70% of the Time
VidBlog, Daisy Whitney - Thursday, April 12, 2012
Most online video viewers are watching in-stream video ads to completion. That ...
- Mags See Drop In Auto, Food, Pharma Ads
Around the Net In Media, Phyllis Fine - Wednesday, April 11, 2012
The number of magazine ad pages for autos, food, and drugs a ...
- GroupM: '11 Global Web Ad Spend Up 16%
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 11, 2012
The WPP Group media agency holding company predicts digital ad spend th ...
- Trident Targets Gen Y Emotions With First Global Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
Kraft Foods' Trident gum is launching its first global campaign, and maki ...
- Ad Buyers Predict Small Upfront Increases, Scatter Overpriced In 2011
MediaDailyNews, David Goetzl - Tuesday, April 10, 2012
As buyers and sellers engaged in some early upfront posturing Tuesday, ...
- AdKnowledge Loses Bid To Dismiss 'Poster Club' Lawsuit
Online Media Daily, Wendy Davis - Tuesday, April 10, 2012
Siding against the ad network AdKnowledge, a federal judge has rejected t ...