- Organic Growth Forecast Dips For WPP, Omnicom, IPG
MediaDailyNews, Steve McClellan - Friday, June 29, 2012
Pivotal Research Group, the media and communication research company, has lowered i ...
- Untangle Mobile Metrics To Track Campaigns
Online Media Daily, Mark Walsh - Friday, June 29, 2012
In the absence of standardized metrics, a new Forrester report outlines strategi ...
- Global Spend Sees 3.1% Uptick
MediaDailyNews, Wayne Friedman - Thursday, June 28, 2012
Global advertising spending was up 3.1% in the first quarter of 20 ...
- Marketing Content Has Short Shelf Life On Facebook
Online Media Daily, Steve McClellan - Thursday, June 28, 2012
A new study from Omnicom's OMD concludes that the average content posti ...
- Ad Industry M&A Investors Spend $32 Bil, Digital Soars
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
There's no shortage of money for companies innovating in the marketing a ...
- Where Have I Seen That Scarf Before?
Online Media Daily, George Simpson - Thursday, June 28, 2012
Yahoo News this week offered audiences a chance to sport the sa ...
- First Class Of Advertising High School Graduates
Around the Net In Media, Phyllis Fine - Thursday, June 28, 2012
The first senior class of the High School for Innovation in Advertisi ...
- The History of Digital -- Interview with Mr. Digital, Part 2
Online Media Daily, Jeff Einstein - Thursday, June 28, 2012
Digital accountability is what remains every spring -- after the TV gu ...
- IgnitionOne: Growth Slows For Paid-Search Spend
Online Media Daily, Laurie Sullivan - Wednesday, June 27, 2012
Marketers continue to allocate budgets to U.S. paid-search advertising campaigns, but grow ...
- AOL Brings Premium Ad Units To Mobile
Online Media Daily, Mark Walsh - Wednesday, June 27, 2012
Extending its Project Devil initiative to mobile devices, AOL Wednesday unveiled premi ...
- Mobile Ad Volume Up, Pricing Dips
Online Media Daily, Mark Walsh - Thursday, June 28, 2012
Mobile advertising platform Smaato said ad volume increased 26% in the fir ...
- Post IPO, Analysts Differ On Facebook Ad Prospects
Online Media Daily, Mark Walsh - Wednesday, June 27, 2012
Many analysts are taking a wait-and-see approach to Facebook, initiating coverage wi ...
- Rocket Fuel Raises $50 Million VC Round
Raw, Laurie Sullivan - Thursday, June 28, 2012
Rocket Fuel has secured $50 million in new financing, the company sa ...
- Empathy - The Marketers' Secret Weapon
MediaDailyNews, Mike Bloxham - Wednesday, June 27, 2012
The ability to empathize underpins great advertising and marketing. It's the willingne ...
- Shazam's App To Expand Olympic TV Spots Into Social Media Experiences
Online Media Daily, Laurie Sullivan - Tuesday, June 26, 2012
The discovery media company Shazam will provide NBC Olympics, a division ...
- It's Getting Complicated
Online Spin, Cory Treffiletti - Wednesday, June 27, 2012
On Facebook there's a relationship status for "it's complicated" -- and that ...
- Vibrant Hires Haskin As VP Marketing
Raw, Karl Greenberg - Wednesday, June 27, 2012
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to ...
- Helping To Build A Facebook Ad Model
Research Brief, Jack Loechner - Wednesday, June 27, 2012
According to a new report from Resolution Media and Kenshoo, "Exposure Rate ...
- Cannes: WPP Wins Holding Company Lion, O&M Nabs Agency Honors
MediaDailyNews, Steve McClellan - Monday, June 25, 2012
For the second year in a row, WPP won the Cannes Li ...
- NRCC Created To Improve Radio Ad Buys
MediaDailyNews, Erik Sass - Monday, June 25, 2012
Six leading radio networks have formed a new industry organization, the Netwo ...
- Video Ads Score With Large Player Environments
Online Media Daily, Gavin O'Malley - Monday, June 25, 2012
The majority of video ads are being delivered within large player environment ...
- Ford Lands Ryan Seacrest For Fusion Campaign
Raw, Karl Greenberg - Tuesday, June 26, 2012
Ford, which by now could publish a playbook on social-media launch campaig ...
- Media Influence On Purchase Decisions
Research Brief, Jack Loechner - Tuesday, June 26, 2012
According to The Media Comparisons Study, from TVB with Knowledge Networks, consume ...
- Broke Cities Sell Naming Rights
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
Like sports teams, events and stadiums, cities are considering selling naming right ...
- Name That Fire Truck: Financially Strapped Cities Selling Ads
Around the Net In Media, Phyllis Fine - Monday, June 25, 2012
From selling ad space on rescue helicopters to fire trucks to subw ...
- Ford Runs Its First Spanish-Language Ad On Broadcast
Around the Net In Media, Phyllis Fine - Monday, June 25, 2012
In a first for NBA, ABC and Ford, a Spanish-language ad (wi ...
- Cannes: Grand Prix First For Puerto Rico
MediaDailyNews, Steve McClellan - Friday, June 22, 2012
JWT San Juan, part of WPP, won the Grand Prix Award ...
- New Cabler Aspire Adds Coke, Walmart As Advertisers
MediaDailyNews, Wayne Friedman - Friday, June 22, 2012
Coca-Cola and Wal-Mart will be new charter advertisers of new cable chann ...
- PepsiCo Sharpens Focus On Pepsi Cola, Gatorade, Mountain Dew
MediaDailyNews, David Goetzl - Friday, June 22, 2012
Al Carey concedes that PepsiCo may have under-invested in advertising and marketi ...
- Cybersitter Sues For Trademark Infringement On AdWords
Online Media Daily, Wendy Davis - Friday, June 22, 2012
Cybersitter, a company that sells software to block adult content, has su ...