- NAD Tells Comcast To Revise Xfinity Ads
Online Media Daily, Wendy Davis - Thursday, June 14, 2012
Siding with Verizon, the National Advertising Division of the Better Business Bure ...
- Web Biggies Back "Bad Ad" Crackdown
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 14, 2012
Partly out of fear of government regulation, Web giants are rallying behi ...
- Uncommon Sense: Love The Click
MediaDailyNews, Jeff Einstein - Thursday, June 14, 2012
The smear campaign launched against the defenseless click borders on scandalous. ...
- Broadcast Networks Complete Upfront
MediaDailyNews, Wayne Friedman - Wednesday, June 13, 2012
In the wake of CBS and ABC closing their upfront dealings ...
- Spanish Broadcasters Outpace Rivals In Upfront
MediaDailyNews, David Goetzl - Wednesday, June 13, 2012
A Wall Street analyst estimates the leading Spanish-language broadcasters posted larger volu ...
- Election Ad Dollars Skyrocket
MediaDailyNews, David Goetzl - Wednesday, June 13, 2012
Political ad spending continues to boom this year. In the period fr ...
- Skype Debuts 'Conversation Ads' For Windows Users
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Expanding efforts to monetize its video-calling service, Skype rolled out a n ...
- RadiumOne Uses URL Shortener Data To Target Display Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 13, 2012
Social signals have become a targeting tool for display ads. RadiumOne releas ...
- Global TV Ad Sales On The Rise
MediaDailyNews, Wayne Friedman - Tuesday, June 12, 2012
Global television advertising sales will continue to climb in the next fo ...
- Vukunet Hires 3 Ad Execs
MediaDailyNews, Fern Siegel - Tuesday, June 12, 2012
NEC Display Solutions said three advertising industry veterans have joined its Vukun ...
- TiVo Links With PayPal For T-Commerce
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
TiVo wants to use its platform for t-commerce. The company has ink ...
- Study: Paid, Earned Media On Facebook Boost Purchases
Online Media Daily, Mark Walsh - Tuesday, June 12, 2012
A new study released Tuesday by comScore, in partnership with Facebook, ai ...
- Social Business Important And Becoming More Important
Research Brief, Jack Loechner - Wednesday, June 13, 2012
According to a new study from MIT/Sloan and Deloitte, the 2012 Soci ...
- DirectTV Has Ad-Skipping Tool, Won't Use it (Yet)
Around the Net In Media, Phyllis Fine - Tuesday, June 12, 2012
Satellite operator DirecTV, like its rival Dish Network, has ad-skipping technology availab ...
- Lippert Joins MediaPost As Editor At Large
Around the Net In Media, Phyllis Fine - Tuesday, June 12, 2012
Former ad exec Barbara Lippert is joining MediaPost as editor at larg ...
- Shriners Hospitals For Children Launches Campaign
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Shriners Hospitals for Children, a network of non-profit pediatric care facilities specializi ...
- Screenvision Taps Hipcricket For Mobile Promos
MediaDailyNews, Erik Sass - Monday, June 11, 2012
Cinema advertising is going mobile with a series of new partnerships a ...
- Watson To Lead AWNY
MediaDailyNews, Steve McClellan - Monday, June 11, 2012
As it heads towards its 100th anniversary this October, Carol Watson, found ...
- You've Got Users, But Do You Have A Revenue Model?
Online Media Daily, Jason Tabeling - Tuesday, June 12, 2012
The future is taking shape, and it is integrated and content-driven marketin ...
- Twitter Debuts First TV Spot At Nascar Race
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, June 11, 2012
Angling for a more mainstream crowd -- and the brands that lo ...
- Ad Forecast Dips to 3.5% For 2012-13
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Barclays has lowered its global ad spending forecasts for this year a ...
- GM Takes Stand At Upfront, Puts Brakes On Ad Pricing
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
TV's upfront ad market is winding its way to a mostly predictab ...
- Total Broadcast Spot Prices Dip, Less Scatter Demand
MediaDailyNews, Wayne Friedman - Wednesday, June 6, 2012
Broadcast networks' cost-per-thousand viewer prices have been steadily rising for years. B ...
- Mobile Advertising Hit $5.3 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, June 6, 2012
Looking beyond U.S. borders, the IAB issued a new report today estimati ...
- Disney's Junk Food Ad Ban: No 'Big Gamble' Profitwise?
Around the Net In Media, Phyllis Fine - Wednesday, June 6, 2012
Disney's ban on ads for junk foods running against its kids' sho ...
- Disney Bans Junk Food Ads From TV
MediaDailyNews, Wayne Friedman - Tuesday, June 5, 2012
Walt Disney will announce a radical plan to ban junk food a ...
- Marketers Need To Define Mothers In Broader Terms
MediaDailyNews, Mike Bloxham - Wednesday, June 6, 2012
To always and only talk to moms as moms misses the poin ...
- TV Remains Dominant Viewing, Ad Medium
MediaDailyNews, Wayne Friedman - Tuesday, June 5, 2012
The TVB, the TV-based marketing group for stations, says despite the grow ...
- Forecast: CBS Non-Ad TV Revs Will Surpass TV Ad Revs
MediaDailyNews, Wayne Friedman - Monday, June 4, 2012
One Wall Street analyst sees CBS becoming less dependent on advertising sal ...
- MSNBC Digital Net Reorganizes, Splits Top Ad Roles
MediaDailyNews, Joe Mandese - Monday, June 4, 2012
If NBC Universal is poised to acquire Microsoft's stake in MSNBC.com, ...