- RSNs Play The Political Ad Game Via Fox Sports
MediaDailyNews, David Goetzl - Friday, September 7, 2012
With the opportunity for statewide reach, regional sports networks feel they off ...
- MY Face Or Yours? Exploring The Reality Of Facial Recognition Tech
Online Media Daily, Michael Schiffer - Monday, September 10, 2012
The public is not yet 100% comfortable with the use of Faci ...
- Consumer Buying Cautious, But Rising Online
Online Media Daily, Laurie Sullivan - Friday, September 7, 2012
Citi Research held a global call with analysts Friday providing updates ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about i ...
- Campbell's Chunky Revives 'Mama's Boy' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2012
After featuring "regular Joes" in its ads since 2008, Campbell's Chunky so ...
- TV Nets Spend Billions Promoting Lineups
MediaDailyNews, Wayne Friedman - Thursday, September 6, 2012
Nielsen says this summer and fall, TV networks will spend roughly t ...
- Twitter To Top Facebook In Mobile Ad Revs
Online Media Daily, Mark Walsh - Thursday, September 6, 2012
Facebook isn't ramping up its mobile ad revenue fast enough to ke ...
- Lionsgate Reviews $400 Million Media Agency Assignment
Raw, Steve McClellan - Friday, September 7, 2012
Los Angeles-based movie and TV studio Lionsgate has put its media agen ...
- MTV Intros MultiPlatform Ad Blanketer, With PepsioCo, Horizon & Kraft On Board
Around the Net In Media, Phyllis Fine - Thursday, September 6, 2012
During the Video Music Awards telecast on Thursday night, PepsiCo and Veriz ...
- Audi Back In The Game To Tout S
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Audi is launching new advertising as part of its media commitment ...
- BMW Reaches Out To PGA Golfers Where They Sleep
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
PGA players will see a different kind of driver when they l ...
- Katz Digital Unit To Be Headed By Nokia Veteran
MediaDailyNews, Wayne Friedman - Wednesday, September 5, 2012
Katz Media Group has named veteran digital advertising executive Mort Greenberg ...
- Touchpoints For Engaging Agencies: But Do They Scale?
Around the Net In Media, Phyllis Fine - Wednesday, September 5, 2012
Had enough of ad agencies “curating” and “ideating”? Tired of them bei ...
- Too Late To Relate?
Garfield at Large, Bob Garfield - Tuesday, September 4, 2012
Komen was a Relationship Era marketer before there was a Relationship Er ...
- Out-Of-Home Ad Growth Strong
Research Brief, Jack Loechner - Monday, September 3, 2012
According to the Outdoor Advertising Association of America (OAAA), OOH advertising reven ...