- Pandora Attracts More Listeners, Advertisers
MediaDailyNews, David Goetzl - Friday, September 14, 2012
Internet radio service Pandora, which just announced a 48% increase in acti ...
- OMD, MediaCom: Big M&M Award Winners
MediaDailyNews, Steve McClellan - Friday, September 14, 2012
Omnicom's OMD and WPP's MediaCom were the big winners at this year ...
- Trust in Advertising - Paid, Owned and Earned
Online Media Daily, Randall Beard - Monday, September 17, 2012
Owned media, such as brand sites, scored higher than paid advertising, b ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Chasing Reach, But Getting Frequency
MediaDailyNews, Dave Kissel - Friday, September 14, 2012
Effective media solutions will be those that deliver "network/prime-time TV" programming: b ...
- Dish CEO Fights Back Against CBS
MediaDailyNews, David Goetzl - Thursday, September 13, 2012
A day after CEO Leslie Moonves said CBS will not make programmi ...
- Humor In Ads: Laughs Fall Along Gender Lines
MediaDailyNews, David Goetzl - Friday, September 14, 2012
Nielsen research indicates males and females embrace ads with different types ...
- Correction: AdRoll's ROI On Facebook Exchange
Online Media Daily, Mark Walsh - Thursday, September 13, 2012
For the Sept. 13 Online Media Daily article "Ad Firm Touts Resul ...
- Affiliate Network Ads4Dough Settles 'Fake News' Case
Online Media Daily, Wendy Davis - Thursday, September 13, 2012
Online affiliate network Ads4Dough will pay $1 million to settle charges th ...
- Russell Athletic Seeks Digital 'Declarations'
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2012
In the latest iteration of the brand's Together We R campaign, Russe ...
- Media Buying: TV Shows Now Assigned 'Brand Value'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
For advertisers, TV is becoming a lot less about reach, demographics a ...
- Major Advertisers Broaden Media In Changing Landscape
MediaDailyNews, David Goetzl - Wednesday, September 12, 2012
MillerCoors has four priorities as it looks to navigate the changing med ...
- TVB President Defends TV 'Value Proposition'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
TVB president Steve Lanzano challenges blogger Henry Blodget on his claim th ...
- CBS Will Drop Dish If Auto Hop Stays
MediaDailyNews, David Goetzl - Wednesday, September 12, 2012
CBS CEO Leslie Moonves said the company will ultimately drop its flagsh ...
- Ad Execs See Opportunity In iPhone 5
Online Media Daily, Mark Walsh - Wednesday, September 12, 2012
Given the months of rumors and leaks ricocheting around the iPhone ...
- Thrillist Taps Blanchard As Chief Content Officer
Online Media Daily, Gavin O'Malley - Wednesday, September 12, 2012
Thrillist Media Group has hired Keith Blanchard as its first Chief Conte ...
- Green Cleaning Products Expand Reach
Marketing Daily, Tanya Gazdik - Tuesday, September 11, 2012
Retail sales of green cleaning products totaled $640 million in 2011, ...
- Advertising Week Walk of Fame Wants You! (To Vote)
Marketing Daily, Karl Greenberg - Wednesday, September 12, 2012
Yes, it's nearly time again for the 8th annual Advertising Week ...
- Lyris Rebrands, Builds Out Digital ERP System To Process Data
Online Media Daily, Laurie Sullivan - Tuesday, September 11, 2012
Lyris unveiled a digital marketing platform Tuesday that resembles an enterprise resour ...
- Zenovia Digital Debuts Tool To Improve Display Traffic
Online Media Daily, Fern Siegel - Wednesday, September 12, 2012
Zenovia Digital Exchange is now deploying a patent-pending "Velvet Rope" technology f ...
- But For The Want Of A Company Car
Raw, Steve McClellan - Wednesday, September 12, 2012
Horizon Media CEO Bill Koenigsberg told the audience attending today's TVB Forwa ...
- Ad Holding Cos: Moderate Expectations Till Late '13
MediaDailyNews, Steve McClellan - Monday, September 10, 2012
Pivotal Research reports that globally, WPP, Omnicom, Publicis, Interpublic and Havas gr ...
- Kantar: Q2 U.S. Ad Spend Flat At $34 Bil
MediaDailyNews, Steve McClellan - Monday, September 10, 2012
U.S. ad spending growth nearly stalled in the second quarter of 201 ...
- Forrester Creates Digital Playbook To Enhance Media Buying
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
A Forrester Research analyst emphasizes the need for media planners and markete ...
- Q2 TV Ad Spending Rises 4.4%
Around the Net In Media, Phyllis Fine - Monday, September 10, 2012
TV made out better than most other media for ad spend ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...
- GMC Preps NFL Marketing Play
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
General Motors' GMC truck division is the "Official Vehicle of the NFL ...
- Peck Packs Up And Moves To Chevy
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Molly Peck has moved to Chevrolet. The Cadillac advertising chief will hand ...
- 4As CEO Wants More Women To Participate In Industry Events
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
4As CEO Nancy Hill is upset about her failed efforts to recru ...
- Van Wagner Flies Lightship Group
MediaDailyNews, David Goetzl - Friday, September 7, 2012
Van Wagner, the out-of-home advertising company, will be flying more. With ...