Katz Media Group, the largest
national TV sales representative, has named veteran digital advertising executive Mort Greenberg as president of Katz 360, the company's digital sales unit.
Greenberg will oversee the digital efforts of Katz TV stations' digital platforms -- online, mobile and others -- which amounts to some 89 million monthly users. Katz 360 sells four digital platforms under the Katz Online brand: digital audio, mobile, database segmentation and display.
Greenberg has been global head of advertising sales for Nokia’s Location & Commerce Division, where he focused location-based ad targeting technologies across the globe. He was responsible for the integration of Nokia's NAVTEQ/Traffic.com into broadcast and interactive platforms -- some 800 radio and TV station and more than 500 online and mobile sites.
Katz represents nearly 4,000 radio stations and 700 television and digital multicast stations. Katz Media Group is a subsidiary of Clear Channel Communications.
Kevin Dorsey, president of Clear Channel National Media Groups, said in a release: “His industry knowledge will be crucial in creating user friendly and effective ad products by utilizing a blend of audience, behavioral, context and location data."