- Charter Promotes Interactive Ads
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
Cable operator Charter Communications said it will use ad widgets from FourthWa ...
- BlackArrow VOD System Proves Versatile
MediaDailyNews, Fern Siegel - Thursday, April 12, 2012
BlackArrow is introducing software that will let TV programmers use their existi ...
- Magazine Ad Pages Fall 8.2%
MediaDailyNews, Erik Sass - Wednesday, April 11, 2012
There is no relief in sight for consumer magazines, judging by t ...
- New Video Ad Metric Doesn't Have You At Hello, Suggests You Complete Me
Online Media Daily, Gavin O'Malley - Wednesday, April 11, 2012
Forget about click-through rates. When it comes to online video advertising, it ...
- Poptent Launches Production Unit To Create Video Ads
Online Media Daily, Mark Walsh - Thursday, April 12, 2012
Video crowdsourced company Poptent is building on that model by launching i ...
- Ads, FSIs, and Coupons Increase CPG Share of Voice
Research Brief, Jack Loechner - Thursday, April 12, 2012
Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participati ...
- Online Viewers Watching Video Ads To Completion More Than 70% of the Time
VidBlog, Daisy Whitney - Thursday, April 12, 2012
Most online video viewers are watching in-stream video ads to completion. That ...
- Mags See Drop In Auto, Food, Pharma Ads
Around the Net In Media, Phyllis Fine - Wednesday, April 11, 2012
The number of magazine ad pages for autos, food, and drugs a ...
- GroupM: '11 Global Web Ad Spend Up 16%
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 11, 2012
The WPP Group media agency holding company predicts digital ad spend th ...
- Trident Targets Gen Y Emotions With First Global Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
Kraft Foods' Trident gum is launching its first global campaign, and maki ...
- Ad Buyers Predict Small Upfront Increases, Scatter Overpriced In 2011
MediaDailyNews, David Goetzl - Tuesday, April 10, 2012
As buyers and sellers engaged in some early upfront posturing Tuesday, ...
- AdKnowledge Loses Bid To Dismiss 'Poster Club' Lawsuit
Online Media Daily, Wendy Davis - Tuesday, April 10, 2012
Siding against the ad network AdKnowledge, a federal judge has rejected t ...
- Tracking Consumer Trust In Ads, By Media: Trad Down, Online Up
Around the Net In Media, Phyllis Fine - Tuesday, April 10, 2012
Consumer trust in paid advertising in traditional media has dropped significantly ...
- Magazine Ad Pages Down 33% From 2006
MediaDailyNews, Erik Sass - Monday, April 9, 2012
While they have not fared as poorly as their print cousins ...
- Pay-Per-Call Ad Tracking 348% Growth Attributed To Mobile, Local
Online Media Daily, Laurie Sullivan - Tuesday, April 10, 2012
Mobile advertising continues to shake up traditional ad investments for a varie ...
- First 'Pitch': Not Exactly Ad For Real-Life 'Mad' Folk?
Around the Net In Media, Phyllis Fine - Monday, April 9, 2012
AMC's "The Pitch," the reality show featuring two agencies slugging it o ...
- DOOH Space Expands: Wynn Las Vegas To Gas Station Nets
MediaDailyNews, Erik Sass - Friday, April 6, 2012
Wynn Las Vegas is promoting its properties to visitors through a n ...
- Advertisers Recycle Print Ads For Tablets
Online Media Daily, Mark Walsh - Friday, April 6, 2012
With Conde Nast, Hearst and Meredith launching their own digital newsstand ...
- kbs+p's Latest Venture Helps Incubate Others, Some Capital Returns And Strategic Insights Too
Online Media Daily, Joe Mandese - Friday, April 6, 2012
One year after launching, kbs+p Ventures, has emerged as one of t ...
- Stupid Stuff We Don't Really Need
Online Media Daily, George Simpson - Friday, April 6, 2012
Our neighbors to the north announced the other day that the Roy ...
- Funny Or Die's New Division Creates Ad Spots
Around the Net In Media, Phyllis Fine - Thursday, April 5, 2012
Funny or Die, the comedy Web site co-founded by Will Ferrell a ...
- Tequila Patron: Racers Promote Drinking Responsibly
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
If Le Mans race car drivers blocked your car to prevent y ...
- Chevrolet Launches Baseball Ads
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Chevrolet brings back baseball. And apple pie and, you know the res ...
- Scion IQ: Actual Size On Tour Buses
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Scion is touting its new IQ micro car on two wrapped double-deck ...
- Chevrolet Pitches Baseball Ads
MediaDailyNews, Karl Greenberg - Wednesday, April 4, 2012
Chevrolet is launching ads marketing the beginning of the baseball season a ...
- Former RAB Chief Joins Marketron
MediaDailyNews, Erik Sass - Wednesday, April 4, 2012
Jeff Haley, who recently resigned as president and CEO of the Rad ...
- Local TV's Online Revs Up 25%
MediaDailyNews, Wayne Friedman - Tuesday, April 3, 2012
Borrell Associates says there will be a 25% increase to some $2 ...
- McLuhan Was 20% Right
MediaDailyNews, Mike Bloxham - Wednesday, April 4, 2012
If content is king, then context is the power that lies behi ...
- Tech, Food Ads Top Q1 Charts
MediaDailyNews, David Goetzl - Tuesday, April 3, 2012
A pair of Samsung ads were among the most effective during t ...
- HIRO Media Gets $5 Funding, Opens NY Outpost
Online Media Daily, Fern Siegel - Tuesday, April 3, 2012
HIRO Media, which handles video advertising management and optimization technology, closed ...