- Facebook Ad Revs Expected To Hit $4.2 Bil
Online Media Daily, Mark Walsh - Monday, April 23, 2012
Pivot Research says the social media giant's ad sales will grow 3 ...
- Facebook Q1 Rev, Profits Dip From Prior Quarter
Online Media Daily, Mark Walsh - Monday, April 23, 2012
A month before its expected IPO, Facebook reported quarterly revenue of $1. ...
- Gannett, NYTCO Endure More Ad Rev Drops
MediaDailyNews, Erik Sass - Friday, April 20, 2012
Gannett Co., which has often served as a bellwether for the newspap ...
- Americans Watch Billions Of Video Ads Monthly
Online Media Daily, Gavin O'Malley - Friday, April 20, 2012
Whetting the appetites of marketers, consumers are watching more online video advertisi ...
- Discovery Pushes Online Video, Mobile Efforts
Online Media Daily, Mark Walsh - Friday, April 20, 2012
Discovery Communications is touting its own online video and mobile initiatives duri ...
- Tumblr, AOL And Google Become More Brand-Friendly
Online Spin, Matt Straz - Monday, April 23, 2012
There were clear signals last week that the digital media industry ...
- Prime-Time Dramas, Sports Grab Most Ad Dollars
MediaDailyNews, Wayne Friedman - Thursday, April 19, 2012
More TV advertising dollars go into prime-time broadcast network dramas -- so ...
- NYTCO Circ Revenues Offset Ad Decline
MediaDailyNews, Erik Sass - Thursday, April 19, 2012
The New York Times Co.'s online paywall strategy appears to be payi ...
- Viacom Bets On 'Skinny Leaderboard' To Up Tablet Content, Ads
Online Media Daily, Mark Walsh - Thursday, April 19, 2012
One major media player has created its own standard tailored to t ...
- Key To Web Advertising's Future: Comparability To TV Ads
Online Spin, Dave Morgan - Friday, April 20, 2012
TV advertising is not going away, and much of the future succe ...
- NBCU's New Film Division Targets Ad Community
Around the Net In Media, Phyllis Fine - Thursday, April 19, 2012
Launching Curve Films, NBCUniversal aims to jazz up research reports for t ...
- Festival of Media Global: WPP, Coke Win Big Honors
MediaDailyNews, Steve McClellan - Wednesday, April 18, 2012
For campaign work, it wasn't a great year for U.S. contenders ...
- ABC News Radio Taps TargetSpot For Digital Ads
MediaDailyNews, Erik Sass - Wednesday, April 18, 2012
TargetSpot, which operates an online audio, display, and video advertising network, h ...
- Online Advertising Hits $31.7 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, April 18, 2012
Internet ad spending grew 22% in 2011 to $31.7 billion, according ...
- Google's Brand Initiatives Bring Offline Metrics To Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Google announced Active GRP and Active View Wednesday. The tools integrate in ...
- Nielsen Strengthens Online Campaign Ratings For Ads
Online Media Daily, David Goetzl - Wednesday, April 18, 2012
Nielsen has inked a deal to buttress its Online Campaign Ratings, da ...
- Upfront Estimates: Modest Rev Gains, CPM Hikes
MediaDailyNews, Wayne Friedman - Tuesday, April 17, 2012
TV media buying and selling executives now seem to have a simil ...
- ABC News Radio Taps Targetspot For Ad Delivery
MediaDailyNews, Fern Siegel - Tuesday, April 17, 2012
ABC News Radio has tapped Targetspot, the digital audio ad network, ...
- Hulu Revamps Ad Policies, Personalizes TV Experience
MediaDailyNews, David Goetzl - Tuesday, April 17, 2012
As Hulu looks to appeal to more advertisers, the company will beg ...
- Hispanics Wield $1 Trillion+ Buying Power
MediaDailyNews, Erik Sass - Tuesday, April 17, 2012
Buying power of Hispanics is on track to hit $1.5 trillion ...
- No Minors: WFA, Alcohol Marketers Craft Guidelines
MediaDailyNews, Steve McClellan - Tuesday, April 17, 2012
Leading alcohol beverage marketers in Europe have agreed to work with t ...
- Hulu Changes Ad Commitments To Benefit Brands
Online Media Daily, Gavin O'Malley - Tuesday, April 17, 2012
Raising the bar for all online publishers, Hulu has committed to on ...
- NBC TV, Comcast Strike Ad Deal
MediaDailyNews, Fern Siegel - Monday, April 16, 2012
NBC Owned Television Stations and Comcast Sports Group have teamed for ...
- Gannett Earnings Drop 25%: TV, Digital Up, Newspapers Slump
MediaDailyNews, Wayne Friedman - Monday, April 16, 2012
Gannett Co. witnessed higher first-quarter revenue for its TV operations, based ...
- AOL Uses Nielsen Ratings, Peels Ad Dollars From TV
Online Media Daily, David Goetzl - Monday, April 16, 2012
AOL said it would employ a fledgling Nielsen ratings stream to off ...
- Say Media Debuts Content Ads
Online Media Daily, Mark Walsh - Tuesday, April 17, 2012
Say Media is among the latest online publishers to adopt a "viewabl ...
- NFL Allows Some Gambling Ads
MediaDailyNews, Wayne Friedman - Saturday, April 14, 2012
Roll the dice; tackle a player: Now there is some loosening ...
- FTC: Alcoholic Bevs Must Supply Data For Ad Study
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
The Federal Trade Commission has ordered 14 major alcoholic beverage advertisers ...
- Political Ads Could Be Airing On Public TV, Radio
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
Too much political advertising on TV airwaves? Wait. Much more could ...
- Readers Respond To Newspapers' Digital Ads
MediaDailyNews, Erik Sass - Thursday, April 12, 2012
Consumers who read digital newspaper content respond to digital advertising as wel ...