- Huh?
Online Media Daily, George Simpson - Friday, May 4, 2012
You can rant and rave all day long about the shift ...
- Marketers Want Ads Off 'Rogue' Sites
Online Media Daily, Wendy Davis - Thursday, May 3, 2012
Ad networks should take steps to prevent online ads from appearing ...
- Uncommon Sense: A Rose By Any Other Name
MediaDailyNews, Jeff Einstein - Thursday, May 3, 2012
Life in the digital 21st century is really a function of euphemizi ...
- Marketers Not Sold On Facebook
Around the Net In Online Marketing, Fern Siegel - Wednesday, May 2, 2012
Despite the immense popularity of Facebook among consumers, some marketers still questi ...
- TV Ads May Encourage Underage Drinking
Marketing Daily, Tanya Gazdik - Tuesday, May 1, 2012
Minors who are familiar with TV alcohol ads are more likely ...
- BMW Motorcycles Gets New Agency
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2012
BMW Motorrad USA, the motorcycle division of BMW of North America, h ...
- Local TV Ads Dip 8% In '11, But Trending Up
MediaDailyNews, Wayne Friedman - Tuesday, May 1, 2012
2011 was not a good year for local TV advertising -- droppi ...
- Forecast: Trad Media Continues Ad Losses, But TV Does Well In '12
MediaDailyNews, Wayne Friedman - Tuesday, May 1, 2012
U.S. advertising revenue -- excluding political and Olympics but including direct marketi ...
- NBCU Kicks Off Universal Games Network
MediaDailyNews, David Goetzl - Tuesday, May 1, 2012
NBCUniversal is launching a centralized digital gaming platform across its properties. T ...
- New Online Ad Forecast: 12% Growth For 2012
Online Media Daily, Gavin O'Malley - Tuesday, May 1, 2012
Just as gadget-crazed as consumers, advertisers are expected to accelerate their nontradition ...
- J.D. Power: Shoppers Switching Auto Insurance
Marketing Daily, Tanya Gazdik - Monday, April 30, 2012
"The industry spent $5.7 billion on advertising and allowances in 2011, b ...
- Upfront Forecasts: Cable Surpasses Broadcast
MediaDailyNews, Wayne Friedman - Tuesday, May 1, 2012
More optimistic than other recent media analysts' estimations, Anthony DiClemente of Barcla ...
- A.H. Belo Revenues Dip; Media General Could Divest Newspapers
MediaDailyNews, Erik Sass - Monday, April 30, 2012
There is more grim news for the beleaguered newspaper industry. Following ...
- Guyardo Adds Addressable, Digital Ad Sales At DirecTV
MediaDailyNews, Joe Mandese - Monday, April 30, 2012
Paul Guyardo has been named executive vice president, chief revenue and marketi ...
- Time Warner Investments Helps Fund Simulmedia
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Simulmedia, which uses set-top-box data to help advertisers hone in on ...
- Buddy Media Launches BuyBuddy Social Ad Service
Online Media Daily, Mark Walsh - Tuesday, May 1, 2012
On Tuesday, Buddy Media formally announced the rebrand of the Brighter Optio ...
- FCC Plays Politics, Orders TV Stations To Publish Ad Rates Online
MediaDailyNews, Wayne Friedman - Friday, April 27, 2012
TV political advertising data, available to the public at TV stations a ...
- Smart TV Ads Gain Greater Consumer Reach
MediaDailyNews, Wayne Friedman - Friday, April 27, 2012
Ads and messaging in and around smart/Internet-connected TVs can make for ...
- Time Warner Cable Reports Spikes In Broadband, Local Ads
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
Bigger revenues from broadband and lesser business from its traditional cable ...
- Belo Airs Uptick In Q1 Revs
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
TV station group Belo Corp.'s first-quarter results inched up, due in pa ...
- DIY, PBS Kids, NFL Viewers Generate Best Ad Response
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
Hammers and nails, small furry animals and toys, and perhaps some be ...
- WPP Reports First Quarter Revenue and Profit Gains
Raw, Steve McClellan - Friday, April 27, 2012
WPP the London-based ad holding company reported a 5.5% hike in revenu ...
- Professional, Plus User Generated Product Videos, Most Effective in Tandem
Research Brief, Jack Loechner - Friday, April 27, 2012
comScore, reporting on the results of a study on the synergy ...
- Meredith's TV Revs Solid, Top Magazines' Poor Performance
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2012
Revenues from Meredith's TV stations grew 10% to $78 million, benefiting fr ...
- Aspire Signs Launch Sponsors
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2012
Aspire, the new cable Comcast cable network which will offer African-American programmi ...
- NARC Rebrands To Advertising Self-Regulatory Council
Around the Net In Media, Phyllis Fine - Wednesday, April 25, 2012
The advertising review council with the somewhat-unfortunate acronym -- NARC -- h ...
- Havas Revs Rise 7%, New Biz Up
MediaDailyNews, Steve McClellan - Tuesday, April 24, 2012
Havas, the Paris-based advertising holding company, reported that first-quarter revenues totaled approximate ...
- Hershey Plans Double-Digit Ad Spending Bump
MediaDailyNews, David Goetzl - Tuesday, April 24, 2012
Hershey plans to increase global ad spend by a low double-digit percenta ...
- 'Viewability' Better Than Clicks To Measure Online Ads
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Continuing to lose face among marketers, new research shows that clicks a ...
- Jeep Launches Partnership With USA Basketball
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
Chrysler's Jeep brand has signed to be official vehicle of USA Basketbal ...