- Global Ad Spend Expected To Go Down
Around the Net In OMD Europe, Nina Lentini - Monday, November 26, 2012
Warc, the marketing intelligence service, expects global advertisingspend to increase by 4. ...
- Mars Wins NASCAR Marketing Award
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
Mars gets the checkered flag for 2012 NASCAR Marketing Achievement Award. T ...
- Another Broadcaster -- ABC -- Takes Legal Aim At Autohop
Around the Net In Media, Phyllis Fine - Monday, November 26, 2012
ABC is seeking a federal injunction to shut down Dish Network' ad-skippi ...
- Lamar Acquires NextMedia Outdoor
MediaDailyNews, Erik Sass - Friday, November 23, 2012
November has been a busy month in terms of M&A activity ...
- Despite Mobile Threat, Rich Media Rises
Online Media Daily, Gavin O'Malley - Monday, November 26, 2012
Rich media is increasingly threatened by the rise of mobile platforms, a ...
- Amex Adds Fox 'New Girl' Deal To Interactive TV Gameplan
Around the Net In Media, Phyllis Fine - Friday, November 23, 2012
Viewers of Fox's "New Girl" wil now be able to buy produc ...
- Ecommerce Engines Test TV
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 23, 2012
Following what has become a tradition for scaling Web companies, a numb ...
- A Heads-Up For The Holiday -- Or, How We'll Avoid The Apocalypse
Mad Blog, - Wednesday, November 21, 2012
Superstorm Sandy. The fiscal cliff. Twinkiecide. Talk about sounding the alarm. Latel ...
- Ford Quotes Tupac For Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Ford is touting the Ford Fusion to African Americans with a n ...
- Ad Titan Makes AAF's Hall Of Fame
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Gerry Rubin, the co-founder of Honda's agency for 38 years, RPA (whi ...
- Red All Over: Newspaper Revenues Fall In Q3
MediaDailyNews, Erik Sass - Wednesday, November 21, 2012
The second half of the year isn't bringing any relief to t ...
- Marketers: Give Us More Digital For Ads
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Digital marketing shop Adform says research done during ad:tech New York, sugges ...
- Jaguar Launches Ad Campaign For AWD
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Jaguar is launching a new advertising campaign to talk about all whe ...
- 2012 Finale For U.S. Ad Biz: 5.9% Rise
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
A Wall Street firm has increased its growth projection for the overa ...
- Wall-To-Wall: Van Wagner Acquires Fuel Outdoor
MediaDailyNews, Erik Sass - Tuesday, November 20, 2012
Van Wagner Communications, the largest privately held outdoor advertising company in t ...
- Discovery Exports Series To Europe, Worldwide
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
Electus, the multifaceted production entity spearheaded by Ben Silverman, has inked ...
- Google Launches VR Game Ingress, Integrates Brands, Locations
Online Media Daily, Laurie Sullivan - Tuesday, November 20, 2012
Google will soon begin testing the integration of brands like Jamba Jui ...
- Jaguar Debuts New Ad Campaign
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
Jaguar is launching a new advertising campaign to talk about all whe ...
- Honda Launches Year-End Campaign
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
Honda is in the mix with its year end campaign, "Happy Hon ...
- J&J Launching Media-Buying Review, Currently Spending $1B
MediaDailyNews, Steve McClellan - Monday, November 19, 2012
Health care giant Johnson & Johnson is conducting a U.S. buying-focused agen ...
- IAB Updates Mobile Metrics, Aims For Uniform Standards
Online Media Daily, Mark Walsh - Monday, November 19, 2012
The new IAB guidelines require client-side counting for mobile Web ad impressio ...
- Holiday Commercials In Reruns: Recent Nostalgia, Or Just Old?
TV Watch, Wayne Friedman - Tuesday, November 20, 2012
An older man in a health club locker room looks at ...
- Russian Ads Sexy Or Sexist
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 19, 2012
In modern Russian advertising, women have gone from second-class to sex object ...
- Radio Broadcasts Flat Revs
MediaDailyNews, Erik Sass - Friday, November 16, 2012
Despite an influx of political advertising dollars, radio revenues were flat ...
- Advertising's HR Technology Mess
Online Spin, Matt Straz - Monday, November 19, 2012
Over the past year I've met with dozens of advertising agencies, med ...
- Omnicom Forecast: Estimated 4% Growth, 2013 Looks Promising
MediaDailyNews, Steve McClellan - Thursday, November 15, 2012
Omnicom executives told investors and analysts Wednesday to expect the company ...
- Vindico, VivaKi Enhance Alliance, Add Interactive Units
Online Media Daily, Gavin O'Malley - Friday, November 16, 2012
Video ad-serving and tracking firm Vindico on Friday is expected to announ ...
- Local Media: Slow Rev Rise, Digital To Hit Double Digits
MediaDailyNews, Wayne Friedman - Wednesday, November 14, 2012
BIA/Kelsey estimates that overall local media revenues are expected to rise on ...
- Katz 360 Goes Full-Service Interactive
Online Media Daily, Erik Sass - Wednesday, November 14, 2012
Katz 360 Sales, the digital sales division of Katz Media Group, ...
- Diamond Replaces Brien At McCann World Group
MediaDailyNews, Steve McClellan - Tuesday, November 13, 2012
Nick Brien -- the CEO of Interpublic Group's McCann World Group ...