- SodaStream To Advertise On Super Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2012
Home soda-maker SodaStream will run a commercial during the fourth quarter ...
- Publicis' Etienne Notes Growth Coming From Acquisitions, Digital
MediaDailyNews, Steve McClellan - Tuesday, December 4, 2012
Call it Publicis Groupe's September Surprise. According to company CFO Jean-Michel Etienn ...
- Barocci To Retire As ARF Chief, Search For Successor Begins Today
MediaDailyNews, Joe Mandese - Wednesday, December 5, 2012
Bob Barocci, the Madison Avenue vet who has overseen the ad industry ...
- Dentsu Inks 'Sensor' Deal With Qualcomm, Will Boost Mobile Ad Targeting
Online Media Daily, Laurie Sullivan - Wednesday, December 5, 2012
Ad agency Dentsu, Recruit Holdings, and their joint venture Blogwatcher have ink ...
- Cutting Waste Out of Mobile Advertising
Online Media Daily, Alex Rahaman - Wednesday, December 5, 2012
Using advanced tracking and optimization technology, mobile advertisers can avoid consumers w ...
- Flite, Channel Intelligence Partner For Display Ads
Online Media Daily, Fern Siegel - Tuesday, December 4, 2012
SaaS advertising platform provider Flite has partnered with Channel Intelligence, a provid ...
- Sponsored Stories Settlement Clears First Hurdle
Online Media Daily, Wendy Davis - Tuesday, December 4, 2012
A deal to resolve a class-action lawsuit stemming from Facebook's sponsored stori ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- WFA Lines Up Speakers For 2013 Conference
Around the Net In OMD Europe, Nina Lentini - Monday, December 3, 2012
The World Federation of Advertisers has unveiled the headline speakers for t ...
- Tempur-Pedic Taps Carmichael Lynch
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
Bed manufacturer and marketer Tempur-Pedic International Inc. has selected Carmichael Lynch ...
- IPG's Roth Deems Business OK, PR Shops Remain 'Solid'
MediaDailyNews, Steve McClellan - Monday, December 3, 2012
Michael Roth, Interpublic Group CEO, says the tone of business "right n ...
- Magna Global Revises Ad Forecast, Dips To 3.1% Growth In '13
MediaDailyNews, Wayne Friedman - Monday, December 3, 2012
Interpublic Group's Magna Global media unit has lowered its forecast for t ...
- Outdoor Revenues Up 4.4%, Benefits From Digital OOH
MediaDailyNews, Erik Sass - Friday, November 30, 2012
Out-of-home advertising revenues grew 4.4% to over $1.5 billion in the thi ...
- ZO, GroupM Predict Ad Spend Hits $574B By 2015
MediaDailyNews, Steve McClellan - Sunday, December 2, 2012
Top forecasters said Monday they expect modest ad-spending growth over the ne ...
- 'Psych' Lets Viewers Chose Marketing Tagline
MediaDailyNews, Fern Siegel - Friday, November 30, 2012
Ahead of TV's "Psych" return in February, USA Network is asking viewe ...
- Fullscreen Commits $1M To Promote Online Video
Online Media Daily, Gavin O'Malley - Friday, November 30, 2012
Nurturing the next wave of auteurs, Fullscreen has committed $1 million ...
- Nielsen: When People Look At Toyota, They See Green
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
New Nielsen data says that consumers think Toyota's Prius vehicles, and t ...
- Nike Advertises on DailyCandy
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
Nike has launched a program with DailyCandy on the latter's "31 Da ...
- Triton Serves Ads For Xbox Music
MediaDailyNews, Erik Sass - Thursday, November 29, 2012
Triton Digital is teaming up with Microsoft to provide a number ...
- Komli Media, Twitter Partner To Expand Southeast Asian Reach
Online Media Daily, Fern Siegel - Thursday, November 29, 2012
Digital media company Komli Media has signed an exclusive partnership agreement wi ...
- IAB Advises Publishers To Monitor Tags
Online Media Daily, Wendy Davis - Thursday, November 29, 2012
Tags on Web sites can provide marketing benefits but also pose priva ...
- Conversion Rates Up 50%, BS Up 100%
Online Media Daily, George Simpson - Friday, November 30, 2012
When, as I often am, you are called to listen to ...
- Pivotal Forecast: WPP Hold, Omnicom Buy
MediaDailyNews, Steve McClellan - Wednesday, November 28, 2012
Advertising and media analyst Brian Wieser has downgraded his stock recommendation f ...
- 'CNN Heroes' Adds New Sponsors, Marketers
MediaDailyNews, Wayne Friedman - Wednesday, November 28, 2012
The annual "CNN Heroes: An All-Star Tribute" has signed up three n ...
- Beat Banner Blindness: Break The Standard
Online Media Daily, Omer Kaplan - Thursday, November 29, 2012
After exposing Internet users to millions of irrelevant ads since the mid-'90 ...
- LinkedIn Launches Ads API Program
Online Media Daily, Mark Walsh - Wednesday, November 28, 2012
LinkedIn on Wednesday announced a new API (application programming interface) program f ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- Mobile Key For Marketers, But Sites, Apps Disappoint Users
Online Media Daily, Mark Walsh - Tuesday, November 27, 2012
People don't like mobile advertising but research suggests it's more effective th ...
- Ad Industry Asks Supreme Court To Hear Tobacco Marketing Case
Online Media Daily, Wendy Davis - Tuesday, November 27, 2012
Three advertising trade groups are asking the U.S. Supreme Court to agr ...
- SodaStream Ad Rejection Deserves Second Look
TVBlog, David Goetzl - Wednesday, November 28, 2012
At first glance, it appears as if United Kingdom broadcasters should ...