- Auto Advertisers Accelerate Mobile Spend
Online Media Daily, Mark Walsh - Friday, December 14, 2012
Automotive was the fastest-growing ad category on the Millennial Media ad netwo ...
- Katz Launches "Ad Sales Ops" Unit For Television Stations
MediaDailyNews, Joe Mandese - Thursday, December 13, 2012
Katz Television Group announced the formation of a new "Ad Sales Operation ...
- Jumptap, 24/7 Media Partner On Cross-Platform Campaigns
Online Media Daily, Mark Walsh - Wednesday, December 12, 2012
Mobile ad network Jumptap and WPP's 24/7 Media have teamed up ...
- Ad.com Names Kline CMO
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2012
Capping off a busy year for the Advertising.com Group, AOL's property ju ...
- Mail Online Taps CBS' Sutton, Vizu's O'Neal To Head U.S. Efforts
Online Media Daily, Joe Mandese - Thursday, December 13, 2012
U.K.-based newspaper Web site Mail Online has tapped two U.S. digital med ...
- 'USA Today' Refines Super Bowl Ad Meter
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
USA Today is refining its longstanding Super Bowl Ad Meter, spelling t ...
- Beyonce's Deal With PepsiCo 'Unprecedented'?
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
In a move that Patrick Coffee calls "unprecedented—or at the very lea ...
- Click-To-Play Ads Power Emotional Reaction
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 12, 2012
Click-to-play online video ads are more likely to evoke an emotional reacti ...
- NBCU Rejiggers Sales Staff
MediaDailyNews, Wayne Friedman - Tuesday, December 11, 2012
New NBCUniversal ad sales chief Linda Yaccarino has made some additional sta ...
- Publicis' Levy Sums Up 2012, Via YouTube Video
MediaDailyNews, Steve McClellan - Tuesday, December 11, 2012
From a business standpoint, 2012 was a "difficult year" and 2013 won ...
- Havas Digital Moves To Data Attribution Strategy
Online Media Daily, Laurie Sullivan - Tuesday, December 11, 2012
Havas Digital is mapping out a strategy to support content attribution ...
- Solve: Media Buyers Warm To Native Ads
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2012
What do media buyers make of "native advertising" -- that controversial fo ...
- Rich-Media Drives Mobile Ad Demand
Online Media Daily, Mark Walsh - Tuesday, December 11, 2012
Ads featuring video and rich media as well as location-based units a ...
- Yahoo, NBC Team On Sports, Ad Sales
Online Media Daily, Mark Walsh - Monday, December 10, 2012
Yahoo will stream select NBC Sports events, including "Sunday Night Football" (whi ...
- Ads For Super Bowl's Live Stream Almost Sold Out
Around the Net In Media, Phyllis Fine - Monday, December 10, 2012
Ad inventory for the second annual live-streaming of the Super Bowl ...
- Top 10 Excuses For Disrespecting Management
Garfield at Large, Bob Garfield - Monday, December 10, 2012
I've been out of the ad-criticism game for a few years no ...
- Auto Ads Drive Local TV Ad Sales
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
The TVB, the TV stations' advertising marketing group, says TV continues ...
- I Was Right (And Wrong) About 2012
Online Spin, Matt Straz - Monday, December 10, 2012
Last year I went out on a limb here on MediaPost a ...
- Duracell And Hasbro Team For Holiday Effort
Marketing Daily, Karl Greenberg - Thursday, December 6, 2012
Duracell and Hasbro are doing a joint holiday cause-marketing campaign giving ...
- Media Mix: Bates To Run New PHD Branding Unit
MediaDailyNews, Steve McClellan - Thursday, December 6, 2012
PHD US, the Omnicom media agency, has formed a new brand planni ...
- Pre-Roll Video Ad Prices Dip, Large Inventory Blamed
Online Media Daily, Wayne Friedman - Thursday, December 6, 2012
Traditional TV costs per thousand may still be climbing -- but th ...
- Asking The Really Big Questions
Online Spin, Kaila Colbin - Friday, December 7, 2012
Making the rounds in my world this week is an essay ...
- "Yay, The Fiscal Cliff"? Boom In Ads Benefit Newspapers, At Least
Around the Net In Media, Phyllis Fine - Thursday, December 6, 2012
The fiscal cliff isn't all bad -- at least not for so ...
- Posterscope Exec Sees Value In Mobile Aligned With OOH Advertising
MediaDailyNews, David Goetzl - Wednesday, December 5, 2012
A top Posterscope executive indicated Wednesday that mobile devices could be transformati ...
- Gap Succeeds With OOH Marketing, Extends To In-Cinema Ads
MediaDailyNews, David Goetzl - Wednesday, December 5, 2012
A top Gap marketing executive said the company made a renewed pu ...
- Web Design Correlates With Purchase Power
Online Media Daily, Gavin O'Malley - Wednesday, December 5, 2012
Though beauty is in the eye of the beholder, new research sho ...
- Most Adults Don't Want Marketers To Collect Data From Children
Online Media Daily, Wendy Davis - Thursday, December 6, 2012
Eight out of 10 adults say advertisers shouldn't collect information about children ...
- PaeDae Launches Incentive Platform For Gaming
Online Media Daily, Erik Sass - Wednesday, December 5, 2012
Santa Monica-based tech firm PaeDae is introducing a new software prize platfor ...
- IAB Sets Up Panel On Brand Advertising
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 4, 2012
Predictive behavioural targeting solutions company Nugg.ad has initiated the founding of ...
- Verizon Tests Ad Targeting
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 5, 2012
Verizon this week is rolling out “Verizon Selects” -- the carrier’s o ...