- Study: Ad Agencies Upbeat About 2013 New Biz
MediaDailyNews, Steve McClellan - Tuesday, November 13, 2012
A majority of ad agencies believe new business opportunities will increase ...
- Could Advertising Pay For Your Child's College Education?
Online Media Daily, Scott Gillum - Wednesday, November 14, 2012
Bringing higher education to the masses also comes paradigm-shifting challenges. It h ...
- McCann Revenue Way Down
Raw, Steve McClellan - Wednesday, November 14, 2012
McCann World Group revenues were down as much as 25% under t ...
- Advertising Industry Lobbyists Strap On Their Shields
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 13, 2012
With the re-election of President Obama and a stronger Democratic majority ...
- Acura Brings Dr. Phil, Suze Orman To Chrismas
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
This is the third year of Acura's "Season of Reason" holiday campaig ...
- Cabler BabyFirst Transitions To Limited Ad-Supported Channel
MediaDailyNews, Wayne Friedman - Monday, November 12, 2012
The 35-million-subscriber channel BabyFirst -- which has been around for six yea ...
- Mobile Video Tops Web, TV In Ad Results
Online Media Daily, Mark Walsh - Tuesday, November 13, 2012
An AdColony, Nielsen study found that consumers exposed to mobile video a ...
- What Does Wasted Political Ad Spending Mean For 2016?
TV Watch, Wayne Friedman - Tuesday, November 13, 2012
Some $400 million in Republican fundraising to buy ads for the Presidenti ...
- Advertising Lessons From The Political Campaigns
Around the Net In Media, Phyllis Fine - Monday, November 12, 2012
Among the many lessons to be learned from the just-concluded presidential campaig ...
- Advertising Loses In A Mudslide
Garfield at Large, Bob Garfield - Monday, November 12, 2012
The presidential election was an electoral drubbing for the Romney campaign, ...
- Ad Spend Remains Below 2007 Peak, 2012 Recovery Mild
MediaDailyNews, Erik Sass - Friday, November 9, 2012
While their numbers vary somewhat, due to the inclusion or exclusion ...
- Election Money Fuels Big Gains For Scripps
MediaDailyNews, Wayne Friedman - Friday, November 9, 2012
Big political dollars drove another group of TV stations -- owned ...
- Qualcomm To Push More Advertising
MediaDailyNews, Fern Siegel - Monday, November 12, 2012
Qualcomm's new CMO Anand Chandrasekher said the company plans to promote mo ...
- Century 21 Will Return With Super Bowl Ads
Around the Net In Media, Phyllis Fine - Friday, November 9, 2012
Century 21 is advertising in the Super Bowl next year for t ...
- New Ads For Dodge Dart
Marketing Daily, Karl Greenberg - Thursday, November 8, 2012
The Dodge Dart "How to ..." campaign, which first launched in Ju ...
- Global Advertising Budgets Up 2.7%
MediaDailyNews, Wayne Friedman - Thursday, November 8, 2012
Nielsen Global AdView Pulse says for the first half of 2012, telecommunicatio ...
- Dentsu Revises Ad Outlook: 3.6% Gain
MediaDailyNews, Steve McClellan - Thursday, November 8, 2012
Tokyo-based agency holding company Dentsu said in its earnings statement released tod ...
- Study: Connected TV Viewers More Receptive To Advertising
MediaDailyNews, Wayne Friedman - Thursday, November 8, 2012
Estimates are that around three-quarters of North American TV homes will ha ...
- AMC Finds Scatter Steady, 3Q Ad Revenue Alive And Well
MediaDailyNews, David Goetzl - Thursday, November 8, 2012
The AMC network is poised for a solid scatter performance in t ...
- Wall Street's Wieser To Premium Publishers: You're On The Endangered Species List
Online Media Daily, Mark Walsh - Thursday, November 8, 2012
Pivotal Research Group's Brian Wieser points to factors including flat ad spendi ...
- Advocates: 'Sponsored Stories' Need Opt-In Consent From Parents
Online Media Daily, Wendy Davis - Thursday, November 8, 2012
A proposed class-action settlement that would require Facebook to allow minors ...
- Despite Olympics, Ad Biz Doesn't Grow
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
Vincent Bollor's Havas has become the latest major marketing group to repo ...
- Playboy TV's Ad Lorry Banned In UK
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
The Advertising Standards Authority has banned a Playboy TV lorry that's be ...
- Time Warner Reports Uptick In TV Biz, Film Unit Down
MediaDailyNews, Wayne Friedman - Wednesday, November 7, 2012
Time Warner posted higher revenue at its TV networks for the thi ...
- Major Radio Cos. Lower Volume On Revenue
MediaDailyNews, Erik Sass - Wednesday, November 7, 2012
While there were some bright spots, the radio business as a who ...
- Premium Publishers Best Sites For Brand Marketing
Online Media Daily, Laurie Sullivan - Thursday, November 8, 2012
Premium content publishers are the best media for brand-focused advertising campaigns ...
- People Don't Hate Ads -- People Hate Bad Ads
Online Spin, Dave Morgan - Friday, November 9, 2012
"People don't hate ads. People hate bad, interruptive ads." That was t ...
- Not Everyone Hails The End Of Political Ad Season
Around the Net In Media, Phyllis Fine - Wednesday, November 7, 2012
Some folks actually make a good living from political ads -- notab ...
- Political Schisms Of The Partisan Kind
Mad Blog, - Tuesday, November 6, 2012
It's all over except for the shouting, which, given the whole polariz ...
- Russell Brands Partners With Australian Baseball
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Russell Brands, LLC, has signed on as the Australian Baseball League (AB ...