- TV Upfront Registers Modest Gains
MediaDailyNews, Wayne Friedman - Friday, May 31, 2013
TV upfront deal-making continues at a modest -- some would say sl ...
- Google Warns Brands To Be Up-Front About Native Ads
Online Media Daily, Laurie Sullivan - Friday, May 31, 2013
Google's spam expert Matt Cutts took to YouTube warning brand marketers a ...
- Twitter Preps Ad Exchange
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 31, 2013
Twitter is reportedly planning to launch an ad exchange similar to Facebo ...
- A True Marketing Marriage
Marketing Daily, Ken Beaulieu - Friday, May 31, 2013
Intuit's Adrian Parker views social and mobile as a marketing marriage ma ...
- BlackArrow Helps Cablers Monetize Ads Cross-Platform
MediaDailyNews, David Goetzl - Thursday, May 30, 2013
BlackArrow, which counts Comcast and Time Warner Cable among its investors a ...
- AT&T U: STB Data Can Drive Ad Sales
MediaDailyNews, David Goetzl - Thursday, May 30, 2013
Jeff Weber, who heads content and advertising for AT&T U-verse, offered sever ...
- Portico TV To Run Ads In June
Online Media Daily, Fern Siegel - Thursday, May 30, 2013
Net2TV Corporation will begin running 15- and 30-second interstitial ads on i ...
- Tumblr Extends Native Ad Units To Desktop Feeds
Online Media Daily, Mark Walsh - Thursday, May 30, 2013
Tumblr is extending the in-stream ads launched last month in its mobi ...
- Discovery Predicts Strong Upfront, Company's Global Revs Soar
MediaDailyNews, Wayne Friedman - Wednesday, May 29, 2013
Discovery Communications estimates some strong advertising revenue results for the upcoming U. ...
- Upfront: Fox Seeks 8% CPM Increases, But Forecast Expects 15% Drop
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, May 29, 2013
The broadcast upfront market is starting to churn with Fox writing so ...
- Local Media Embraces Digital-Only Sales Reps To Drive Online Revs
Online Media Daily, Gavin O'Malley - Wednesday, May 29, 2013
Particularly at the local level, media companies are warming to the id ...
- B2B Revenues Rise Thanks To Events, Digital Ads
MediaDailyNews, Erik Sass - Friday, May 24, 2013
Overall, business-to-business media revenues are growing due to an upward trend ...
- 'Pitch' Announces Agencies, Brands For Second Season
MediaDailyNews, Wayne Friedman - Tuesday, May 28, 2013
Although low ratings marked its first season, AMC is bringing about ...
- LA City Council Considers Banning Alcohol Ads On City Property
MediaDailyNews, Erik Sass - Tuesday, May 28, 2013
After several years of delays, the Los Angeles City Council is prepari ...
- New Bacardi Campaign Touts Cuban History
MediaDailyNews, Fern Siegel - Friday, May 24, 2013
Bacardi has launched a new marketing campaign, "Vivimos," in celebration of t ...
- Cigarette Marketers Slice Mag Spending In 2011
MediaDailyNews, David Goetzl - Friday, May 24, 2013
The five major cigarette marketers nearly cut in half their collective magazi ...
- Why Brands Should Stop Mobile Advertising (Until You Ask Yourself 4 Questions)
Online Media Daily, Puneet Mehta - Tuesday, May 28, 2013
On mobile, brands must take into account who a person is, ...
- Tremor Video Files For IPO
Online Media Daily, Fern Siegel - Friday, May 24, 2013
Tremor Video, Inc., a tech-driven video advertising solutions company, has filed ...
- Mugnier Shares M&C Saatchi's Mobile Approach
Online Media Daily, Mark Walsh - Friday, May 24, 2013
Eric Mugnier, senior vice president at M&C Saatchi Mobile, sounds off ...
- Google Faces New Antitrust Probe Over Display Ads
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 24, 2013
Once again, U.S. regulators are reportedly pursuing an antitrust probe into wheth ...
- The Garage, Team Mazda Taps Brad Audet
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
Mazda's creative agency WPP unit The Garage, Team Mazda has tapped Br ...
- Vice, Twitter Partner For Mobile Show
Online Media Daily, Gavin O'Malley - Thursday, May 23, 2013
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvi ...
- TV Stations' Future Digital Goals: Not Living By Algorithms Alone
TV Watch, Wayne Friedman - Friday, May 24, 2013
Taking a swing at new digital players who have siphoned away so ...
- Newspaper, Magazine Ad Fortunes Continue To Decline
MediaDailyNews, Erik Sass - Wednesday, May 22, 2013
In 2012, total newspaper print ad revenues dipped 8.5% to $18.9 billio ...
- AWNY Installs New Board
MediaDailyNews, Fern Siegel - Wednesday, May 22, 2013
Advertising Women of New York installed its 2013- 2014 Board of Direct ...
- TV Model: Nets, Stations Split Retrans 50/50
MediaDailyNews, David Goetzl - Wednesday, May 22, 2013
Gray Television CFO Jim Ryan suggested that networks may capture more th ...
- Twitter Brings Lead Generation To Tweets
Online Media Daily, Laurie Sullivan - Wednesday, May 22, 2013
Twitter began testing a lead generation tool Wednesday in its tweet stre ...
- Good TV Content Trumps All, Trad TV Or Streaming
Online Media Daily, Gavin O'Malley - Wednesday, May 22, 2013
While consumers continue to perceive TV programming as superior in quality ...
- Entertainment, Travel Bet On Mobile Banners
Online Media Daily, Mark Walsh - Wednesday, May 22, 2013
Banner ads have long been the whipping boy of online advertising, a ...
- Y&R, 90 Years Young, Digitally Celebrates In Times Square Today
Raw, Steve McClellan - Thursday, May 23, 2013
A 90-year old ad agency is using some new-fangled technology to celebra ...