- Twitter Bows "Lead Generation" Ad
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 22, 2013
Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. ...
- Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows
MediaDailyNews, David Goetzl - Tuesday, May 21, 2013
With Netflix and Amazon writing hefty checks, it bears watching whether networ ...
- Ad Council Raises Autism Awareness
MediaDailyNews, Erik Sass - Tuesday, May 21, 2013
The Ad Council has partnered with Autism Speaks and two agencies, BBDON ...
- Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports
MediaDailyNews, Erik Sass - Tuesday, May 21, 2013
The Chicago City Council has awarded Clear Channel Airports a five-year contra ...
- FTC's Ohlhausen Questions Privacy Recommendations
Online Media Daily, Wendy Davis - Tuesday, May 21, 2013
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller onli ...
- Effective Digital Ads: A Fragment Of Your Imagination?
Marketing Daily, Ken Mallon - Tuesday, May 21, 2013
As people spend more time consuming digital content, their time increasingly shift ...
- Audio Killed the Radio Star
MediaDailyNews, John Shelton - Tuesday, May 21, 2013
The percentage of Americans age 12 or older listening to online rad ...
- Media Storm Inks Ad Buying Deal With Videology
MediaDailyNews, David Goetzl - Monday, May 20, 2013
Media Storm, which specializes in representing entertainment entities, such as FX a ...
- Clear Channel Outdoor Unveils Consumer Networks
MediaDailyNews, Erik Sass - Monday, May 20, 2013
Clear Channel Outdoor is creating a new way for advertisers to b ...
- Yahoo To Ramp 'Native' Ads On Tumblr
Online Media Daily, Mark Walsh - Monday, May 20, 2013
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made cle ...
- Ad Council Launches Digital Platform
Online Media Daily, Fern Siegel - Monday, May 20, 2013
The Ad Council is launching its new digital platform for delivery ...
- LikeableAds.com Launches, With Focus On Social Media Ads
Online Media Daily, Gavin O'Malley - Monday, May 20, 2013
To keep up with growing demand from Madison Avenue, the social marketi ...
- Google+ Needs Android To Climb Out Of Experimental Phase
Online Media Daily, Laurie Sullivan - Monday, May 20, 2013
Marketers continue to view Google+ as a fledgling network requiring experimentation, althou ...
- TD Bank: Customer Service Is Hard
Show Daily, Steve McClellan - Tuesday, May 21, 2013
TD Bank CMO Vinoo Vijay says that just about every marketer wan ...
- Online Advertising: The Era Of Lowered Expectations
Video Insider, Ashkan Karbasfrooshan - Tuesday, May 21, 2013
While audiences will continue to shift their consumption from TV to We ...
- Former IPG Exec Pahade Named Poptent CEO
MediaDailyNews, Steve McClellan - Monday, May 20, 2013
Nick Pahade, the former North American CEO of Interpublic Group's Initiative, h ...
- Van Wagner Partners With CineSport For Online Video
MediaDailyNews, Erik Sass - Friday, May 17, 2013
Van Wagner Communications' Sports and Entertainment division is joining forces with CineSpor ...
- Traditional Radio Revs Flat, Digital Revs Up 9%
MediaDailyNews, Erik Sass - Sunday, May 19, 2013
Radio advertising revenues were flat at $3.5 billion in the first quart ...
- Weather.com Develops Real-Time Data Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, May 17, 2013
Weather.com has begun using audience segmentation data from Lotame to develop real-ti ...
- How To Profit From Tumblr Deal
Social Media Insider, Bryan Boettger - Monday, May 20, 2013
Let your nemesis wax philosophically on how the Yahoo/Tumblr deal is b ...
- NCM Upfront, Screenvision Unveils Emerging Filmmaker Series
Digital Outsider, Erik Sass - Friday, May 17, 2013
NCM is gearing up to launch FirstLook Sync, a new mobile a ...
- Google Revamps AdMob Network
Online Media Daily, Mark Walsh - Thursday, May 16, 2013
Google on Thursday began rolling out a revamped version of its AdM ...
- Mobile Ad Results In Line With Rich Media
Online Media Daily, Mark Walsh - Thursday, May 16, 2013
Mobile display ads perform roughly on par with rich media ads ...
- Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
Online Media Daily, Joe Mandese - Friday, May 17, 2013
In a battle to control the future of the ad industry's currenc ...
- Jack Link's Looks To 'Fuel' POP Sales
Marketing Daily, Karlene Lukovitz - Wednesday, May 15, 2013
Those who don't know the beef jerky-snacks category might expect ads featuri ...
- Turner Recast As Multiscreen Video Company
MediaDailyNews, David Goetzl - Wednesday, May 15, 2013
Accentuating a theme during upfront week, Turner sought to convey Wednesday th ...
- Build-A-Bear Removes Links To Twitter, Pinterest
Online Media Daily, Wendy Davis - Wednesday, May 15, 2013
The popular Build-A-Bear Workshop removed links to Twitter and Pinterest from i ...
- Radical Transparency is Coming to TV Advertising
Online Spin, Dave Morgan - Friday, May 17, 2013
Transparency is coming to television advertising - radical transparency - and t ...
- Generational Shift In Hispanic Response To Ads
Around the Net In Media, Phyllis Fine - Wednesday, May 15, 2013
Targeting Hispanics in advertising is a trillion-dollar business. But it's more nuanc ...
- Kidman To Star In Jimmy Choo Ads
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
Jimmy Choo, marketer of the $800 stilettos seen on red carpets everywher ...