- ABC Participates In Metrics Trial For Mobile Devices
MediaDailyNews, Wayne Friedman - Tuesday, May 14, 2013
ABC will participate in the first trial of Nielsen Online Campaign Ratin ...
- Cybersitter Settles AdWords Battle With Google
Online Media Daily, Wendy Davis - Tuesday, May 14, 2013
Cybersitter has settled its dispute with Google about alleged trademark infringement ...
- Can Responsive Design Provide Scale To Native Advertising?
Online Spin, Cory Treffiletti - Wednesday, May 15, 2013
The question facing most marketers is one of scale, and probably t ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, May 15, 2013
Make a meal out of dirt but don't wear your Old Na ...
- A Vulcan Salute For The Best Ad Campaigns
Just An Online Minute, Persia Tatar - Tuesday, May 14, 2013
Last Wednesday, during Creative Week, The One Club held its annual O ...
- Six Flags, Cedar Fair Gear Up For Screamin' Season
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
With the recession now a distant memory, amusement parks are banking ...
- Tempur-Pedic Rouses Mattress Advertising
Marketing Daily, Aaron Baar - Monday, May 13, 2013
A good night's rest is about more than the eight hours o ...
- ESPN Uses Times Square Signs For Upfront Greetings
MediaDailyNews, David Goetzl - Monday, May 13, 2013
ESPN will look to reach advertisers heading in and out of i ...
- ESPN To Marketers: Our Networks Key To Reaching Hispanic Men
MediaDailyNews, Steve McClellan - Monday, May 13, 2013
On the eve of its upfront presentation to advertisers, ESPN has issu ...
- Jag Revs Up Branded Entertainment Vehicles
MediaDailyNews, David Goetzl - Monday, May 13, 2013
Jaguar is launching a global campaign that includes a slew of bra ...
- Jump Start Innovation To Leverage Digital Potential
Online Media Daily, Laurie Sullivan - Monday, May 13, 2013
The gap between expectation and innovation continues to deepen across a varie ...
- Car Paint, Heal Thyself
Creative Media Blog, Amy Corr - Monday, May 13, 2013
Nissan has developed self-healing paint, a technology that renders a car scratch-proo ...
- Citi Says 'No Fees' Means 'Never'
Marketing Daily, Aaron Baar - Monday, May 13, 2013
While some credit cards may offer one-time amnesty when it comes ...
- Kelly-Moore Color Campaign Goes Mobile
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
Kelly-Moore Paints is introducing its latest color collection with a new campai ...
- WPP's Sorrell Favors Revising C3 System, Taking Media Risks
MediaDailyNews, Steve McClellan - Friday, May 10, 2013
Departing from the stand his company has taken on the issue, W ...
- Univision Positions Net As One-Stop Shopping To Reach Hispanics, Unveils 30 New Shows
MediaDailyNews, Steve McClellan - Friday, May 10, 2013
Univision unveiled 30 new shows today in advance of its formal upfro ...
- Mobile-Based Buyers Zero In On Purchase Data, Ad Targeting
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographi ...
- Resolution Media Develops Tech For Campaign Data, Targeting
Online Media Daily, Laurie Sullivan - Friday, May 10, 2013
Omnicom Media Group's Resolution Media on Monday will introduce the digital behavi ...
- Kaplan To CEO At Hill Holliday
Raw, Steve McClellan - Monday, May 13, 2013
Karen Kaplan, president of Interpublic Group's Boston-based Hill Holliday has been promot ...
- Upfront Nerves: Digital Executives On Edge. TV Executives? Calm Before The Storm
TV Watch, Wayne Friedman - Monday, May 13, 2013
Where is the seamless cross-platform media deal? The one one where, ...
- Time To Rethink The Banner?
Marketing Daily, David Zinman - Friday, May 10, 2013
It may be premature to call the banner dead, but we ha ...
- Indian Returns With Advertising
Marketing Daily, Karl Greenberg - Friday, May 10, 2013
Since Polaris Industries acquired Indian Motorcycle in 2011, the company has be ...
- AMC Alive With Ad Gains Thanks To 'Dead'
MediaDailyNews, Wayne Friedman - Thursday, May 9, 2013
AMC Networks made big first-quarter advertising gains -- and shows like "Walki ...
- Ad Campaign Targets Koch Bros.' 'LAT' Bid
MediaDailyNews, Erik Sass - Thursday, May 9, 2013
Liberal activist groups are taking to the Web to oppose the Ko ...
- Ilsa: But What About Us?
MediaDailyNews, George Simpson - Friday, May 10, 2013
In a story on the growth of the local online video marke ...
- Why Persuasive Technology Just Might Redefine Advertising
Online Media Daily, Mike Tittel - Friday, May 10, 2013
Now in our digital experiences, especially the ones built around our mobi ...
- AOL Sharpens Sales Team, Must Pass IAB's Exam
Online Media Daily, Gavin O'Malley - Thursday, May 9, 2013
Trying to set a new standard for online publishers, AOL will n ...
- Morningstar's Corty Named Top Ad/Publishing Stock Analyst
Around the Net In Media, Phyllis Fine - Thursday, May 9, 2013
Michael Corty, senior equity analyst at Morningstar, was chosen The Wall Stre ...
- AT&T AdWorks Signs Cox For TV Audience Network
MediaDailyNews, Wayne Friedman - Wednesday, May 8, 2013
AT&T AdWorks says it has signed Cox Media and other TV progr ...
- WPP Profits Reward Sorrell: Best-Paid CEO In Advertising
MediaDailyNews, Steve McClellan - Wednesday, May 8, 2013
WPP had record revenue and profits in 2012 and company CEO Mart ...