- Social Platforms Prepare For US TikTok Ban
MediaDailyNews, Colin Kirkland - Thursday, January 16, 2025
While advertisers that depend on TikTok's algorithm and its audience will lo ...
- Fake Google Ads Identified In The Wild
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Malwarebytes Senior Director of Research Jerome Segura identified hackers that steal advertis ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
- Super Bowl, FAST Channels: Bigger Promo Pushes For TV's Biggest Show?
TV Watch, Wayne Friedman - Friday, January 17, 2025
How will future legacy TV networks use the biggest annual TV sh ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Immediate, Measurable Ad Results Fuel Performance Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2025
An accelerated push for more measurable results has surfaced as platforms beco ...
- Perchance To Advertise: 'Dream Ads' Not Just A Fictional Scenario
Media 3.0, Joe Mandese - Wednesday, January 15, 2025
"To just really manifest that connection in people's minds and to hopeful ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Digital Bounce: Local Media Did Well In 2024, Expect Better In 2025
Publishing Insider, Ray Schultz - Tuesday, January 14, 2025
But there were challenges in 2024, including advertising declines, the Local Med ...
- SCOTUS Turns Away Meta In Battle Over Inflated Ad Metrics
MediaDailyNews, Wendy Davis - Monday, January 13, 2025
The Supreme Court won't hear Meta's appeal of a ruling that requir ...
- Google To Face UK Digital Antitrust Probe, First In 2025
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
It's difficult to determine whether regulatory boards in the U.S. and ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Performance Ad Deals Rising: Costs, Targeting Issues Continue
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
According to a recent survey, 71% of brand execs say they wi ...
- The Weather Company Predicts Consumer Demand For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2025
The Weather Company is working with brands to forecast consumer needs a ...
- T-Mobile Buying Vistar Media For $600M In Cash
MediaDailyNews, Joe Mandese - Monday, January 13, 2025
Vistar will be merged with the carrier's burgeoning Advertising Services unit, creati ...
- Soft Q1, Q2 2025 Sports Ad Market To Hit WBD: Analyst
Television News Daily, Wayne Friedman - Monday, January 13, 2025
WBD ad revenues are expected to decline 7.6% in Q1 to $1. ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, Publicis
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Kohl's became one of the first to use Curate for Commerce ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- Haagen-Dazs Drives First Super Bowl Ad
Out to Launch, Fern Siegel - Thursday, January 9, 2025
The 64-year-old brand is teasing audiences with its big game debut. ...
- Comcast, Mediaocean Extend Creative, Media Management Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The expanded integration is the first to offer these services from o ...
- Meta Tests eBay Listings On Facebook Marketplace
MediaDailyNews, Colin Kirkland - Wednesday, January 8, 2025
Meta has begun testing the introduction of eBay product listings, allowing use ...
- Tool Offers CPG Brands Expanded YouTube Ad Measurement
MediaDailyNews, Colin Kirkland - Wednesday, January 8, 2025
Market research company Circana is expanding its sales-lift solution for YouTube, intend ...
- Musk To Stagwell's Penn: 'We Have The Potential For A Golden Age'
MediaDailyNews, Joe Mandese - Thursday, January 9, 2025
"I guess it will be a bit like being retired," Elon Mu ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In Minutes
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- Total TV Station Revenue To Sink 7% In 2025: S&P Global
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
S&P estimates that U.S. broadcast station advertising revenue - TV and rad ...
- Amazon, Apple, LG Make Q3 Programmatic Ad-Share Gains
Advanced TV Insider, Wayne Friedman - Wednesday, January 8, 2025
Amazon grew 40%, Apple was up 63% and LG added 10.8%. Ro ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...
- Reddit Pitches Brands With New Tools, AMA Ad Format
MediaDailyNews, Colin Kirkland - Tuesday, January 7, 2025
Reddit's new in-app tools include a "Trends" tab, third-party brand-safety controls v ...
- Fact-Check: Industry Response To Meta Decision Muted
MediaDailyNews, Joe Mandese - Wednesday, January 8, 2025
Meanwhile, Dentsu has quietly abandoned an effort to organize an ad indust ...