- TV Ads, Tariffs, Payment Plans: Disengagement Or Pricey Buys?
TV Watch, Wayne Friedman - Wednesday, December 4, 2024
Future TV advertisers under the Trump administration will need to have so ...
- Eyeing Ads, OpenAI Launches Creative Hiring Spree
MediaDailyNews, Laurie Sullivan - Monday, December 2, 2024
As it restructures into a for-profit company from a non-profit, OpenAI ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water Use
MediaDailyNews, Laurie Sullivan - Monday, December 2, 2024
Advertisers need to begin thinking about more sustainable practices with the grow ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
"We are seeing an increased focus on planning and buying for attentio ...
- Fanatics Taps Gorman To Revamp Its Ad Platform Efforts
MAD, Steve McClellan - Friday, November 29, 2024
The former head of worldwide advertising at Netflix will serve as seni ...
- Google Facing Ad Antitrust Suit In Canada
MediaDailyNews, Laurie Sullivan - Friday, November 29, 2024
Canada's Competition Tribunal, the Competition Bureau watchdog, said it seeks to e ...
- Google Searches, Android Have Become Bigger Targets For Malvertising
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2024
Tech support scammers last month targeted eBay customers through fraudulent Google ad ...
- Threads Adds 35M New Users In November
MediaDailyNews, Colin Kirkland - Wednesday, November 27, 2024
Threads has become a major contender in the social microblogging space ...
- X Offers Shopify Merchants Free Ads
MediaDailyNews, Colin Kirkland - Wednesday, November 27, 2024
X has begun running full-screen promotions for its Premium account offerings, includi ...
- Amazon Presses Judge To Toss Prime Video Ads Suit
MediaDailyNews, Wendy Davis - Tuesday, November 26, 2024
Amazon Prime subscribers "received exactly what they bargained for," the company conte ...
- Ad Growth Decelerates To +0.9% In October: Sports, Elections Cited
MediaDailyNews, Joe Mandese - Wednesday, November 27, 2024
The good news is that October turned in the 18th consecutive mon ...
- PubMatic Partners With Intuit To Help B2B Advertisers Reach SMBs
Publishers Daily, Ray Schultz - Tuesday, November 26, 2024
Intuit's SMB MediaLabs is a media network focused on small and medium-siz ...
- Global Ad Spend Set To Grow 11% To $1.08T This Year
Research Intelligencer, Rob Williams - Wednesday, November 27, 2024
Global ad investment more than doubled in the past decade and gr ...
- OOH Ad Revenue Rose 4.3% In Q3 With 4.6% YTD Growth
MAD, Steve McClellan - Monday, November 25, 2024
That's according to figures released by the Out Of Home Advertising Associatio ...
- Google Lens Makes In-Store Shopping More Vivid
MediaDailyNews, Laurie Sullivan - Monday, November 25, 2024
Ads recently began serving up in Google Lens, but Google Shopping supporti ...
- Premium Streamers Slow Fall National TV Ad Spend By 30%
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
National TV marketing for streamers is down 29% to $149.2 million ...
- NBCU, Walmart Make Thanksgiving 'Shoppable'
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
Brands can benefit from Walmart Connect - the retail media network ...
- Western Union Unveils Media Network, Working With PubMatic
MediaDailyNews, Laurie Sullivan - Friday, November 22, 2024
Western Union launched a new media business earlier this month to off ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- 'Glicked' Opens Strong, Is No 'Barbenheimer'
MediaDailyNews, Wayne Friedman - Sunday, November 24, 2024
"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood fi ...
- Texas AG Investigates WFA Over Ad 'Boycott'
MediaDailyNews, Wendy Davis - Thursday, November 21, 2024
Texas AG Ken Paxton is investigating whether the World Federation of Advertise ...
- Google Chrome For Sale
Performance Marketing Insider, Laurie Sullivan - Friday, November 22, 2024
It's not a simple idea to sell Chrome to solve monopolistic practice ...
- NFL Thanksgiving Ad Price Soars 16% To $1.45M Per :30
Television News Daily, Wayne Friedman - Friday, November 22, 2024
Guideline says pricing for Thanksgiving weekend games is up 11% to $576,0 ...
- Have Yourself a Glitchy Little Christmas: Coke Goes AI
Mad Blog, Barbara Lippert - Wednesday, November 20, 2024
It takes some kind of special "magic" to create Christmas commercials th ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- Apple Selling Own Ad Inventory For Apple News
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
Apple has started selling its own ad inventory for Apple News, pitchi ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- Lesbian Dating App 'Her' Launches Programmatic Ads
MediaDailyNews, Colin Kirkland - Wednesday, November 20, 2024
Dating and social platform Her is expanding its ad options for bran ...
- DOJ Sways Judge To Force Sale Of Google's Chrome
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
The decision to divest Chrome was not unexpected, and is intended ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With Flashtalking
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
The acquisition has an equity value of $525 million, making it o ...