- Black-Owned Condom Brand Aims For Point Of Distinction
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 30, 2022
Move over, Trojan, you've got some competition from a Black-owned condom compan ...
- Hyundai Focuses On Envy Factor
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2022
The spot is "the epitome of iron sharpens iron," says Eunique Jon ...
- Black Viewers More Likely To Buy From Brands That Feature Someone From Their Identity Group
Publishers Daily, Ray Schultz - Monday, October 17, 2022
Fifty-nine percent of Black viewers are more likely to buy from bran ...
- Clif Bar, Venus Williams Make Outdoors More Accessible To Black Communities
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Events will include such activities as hiking, paddleboarding and kayaking-with gear a ...
- Hyundai Pulls Out The Stops For Family-Friendly Palisade
Drive Time, Tanya Gazdik - Monday, August 22, 2022
The vehicle is positioned in the Hyundai lineup as the one gear ...
- Don't Leave Any Demo Behind In Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, August 18, 2022
Pew research informs us that Black, Hispanic and lower-income households are significant ...
- Cadillac Partners With Killer Mike
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2022
The spot aims to "celebrate bold, brilliant and bespoke musical pioneers a ...
- Authoritative A&E Black Comedy Doc Tells It Like It Is, And Was
TVBlog, Adam Buckman - Tuesday, June 28, 2022
The four-hour "Right to Offend: The Black Comedy Revolution" will likely emer ...
- Snapchat Launches Accelerator Program For 25 Black Creators
Digital News Daily, Colin Kirkland - Friday, June 24, 2022
To ensure that creator content reflects the diversity of its user bas ...
- Dotdash Meredith Launches 'Kindred,' Web Destination For Black Parents
Publishers Daily, Tony Silber - Friday, June 17, 2022
"There's so much nuance in the Black family experience that parenting publicatio ...
- The Media's Role In Commemorating Juneteenth
Publishing Insider, Tony Silber - Monday, June 20, 2022
At least two major publishing companies are rolling out initiatives recognizing t ...
- The Juneteenth Wake-Up Call: Why Brands Still Get It Wrong
Marketing Daily, Sarah Mahoney - Thursday, June 16, 2022
But Nicole Simpson, newly appointed director of diversity, equity and inclusion ...
- MLS Celebrates Juneteenth With Special Jerseys
Marketing Daily, Tanya Gazdik - Wednesday, June 15, 2022
The game-worn jerseys will be available via an online auction to benef ...
- Chevy Extends Collaboration With Black Media Group
Marketing Daily, Tanya Gazdik - Thursday, June 9, 2022
The National Newspaper Publishers Association is a 79-year-old trade association of t ...
- Lexus Adds Black Chef To Its Culinary Masters Program
Marketing Daily, Tanya Gazdik - Wednesday, June 8, 2022
Onwuachi's addition to group of brand ambassadors is part of Lexus' targeti ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Race, Ethnicity, Social Class Were Hot TV Topics This Season
TVBlog, Adam Buckman - Thursday, June 2, 2022
A number of shows took up the topics of race, ethnicity a ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...
- Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2022
"Linda was the consummate media maven, colleague, mentor and friend," said F ...
- Social Star Tabitha Brown Inspires New Target Collections
Digital News Daily, Colin Kirkland - Tuesday, May 17, 2022
"Celebrated for her daily doses of encouragement, Tabitha Brown is teaming ...
- Google New Ranking Signal To Support Skin Tones In Image Search
Search & Performance Insider, Laurie Sullivan - Thursday, May 12, 2022
Google plans to incorporate a new signal into image ranking with ...
- Hyundai Plays Up Convenience In Ioniq Effort
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2022
The spot showcases African American lifestyle and relationships not prominently shown ...
- With See My Skin, Vaseline Tackles Bias In Dermatology
Marketing Daily, Sarah Mahoney - Tuesday, April 19, 2022
Project is based on the American Academy of Dermatology's findings that few ...
- 'The Bump' Aims To Fight Maternal Mortality With Expanded Black Maternal Health Hub
Publishers Daily, Tony Silber - Wednesday, April 13, 2022
The Bump is launching two new series with additional contributors, including notab ...
- Keep The 'Door' Open: One Hundred Black Men of New York Debuts First Brand Campaign In Years
MAD, Fern Siegel - Friday, April 8, 2022
The creative, by Mower, salutes the history of the organization and i ...
- IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- True Believer Email: Brands Pull Higher ROI By Mentioning Black, LGBTQ Events
Email Insider, Ray Schultz - Friday, March 25, 2022
Emails and texts that talked about these themes scored higher ROI a ...
- 'The Root' Announces Staff Expansion, New Spinoff Franchises
Publishers Daily, Tony Silber - Monday, March 21, 2022
EIC Vanessa De Luca promises content initiatives "to extend the brand in ...
- Instagram Aims To Credit Black Creators
Social Media Insider, Colin Kirkland - Wednesday, March 9, 2022
Study found twice as many white influencers raking in $100,000 or mo ...
- Startup News Org Aimed At Black Audiences Kicks Off 2-Day Event
Publishers Daily, Tony Silber - Thursday, February 24, 2022
Capital B, the brand-new nonprofit news organization headed by Black journalists, tod ...