Allstate Partners With Black Star To Promote Soccer In Black Communities

Allstate has agreed to a multiyear nationwide partnership with Black Star, a program facilitating the growth of soccer in Black American communities.

The financial service company is a founding partner and title sponsor of the Black Star ID and National Showcases.

Black Star — a For Soccer owned-and-operated property — aims to accelerate grassroots development through community and soccer.

“If you love soccer, we believe you should be able to play,” said Dan Keats, director of consumer marketing and sponsorships at Allstate in a release. “We’re investing in Black Star because we know that soccer unites communities. We want to create broader access to the sport that new young players can enjoy while continuing our commitment to help protect the future of the game.” 



The 2023 Black Star calendar includes First-Touch Youth Clinics, Allstate Black Star ID Showcases, Boyd Parker Sports Group's Historically Black Colleges and Universities Soccer ID Camps, and Community Pickup programming in Detroit (July 22-23), Washington D.C. (July 29-30) and New York City (Aug. 5-6). 

Black Star and Allstate hosted community events in Los Angeles in June.

Other companies that support Black Star include Ally, Adidas, Paramount+ and Buzzer.

Black Star director and For Soccer’s Patrick Rose guides the Black Star team featuring a nine-person advisory board with experience in men’s and women’s professional soccer, soccer business, education marketing and media. 

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