- CMOs Increasingly Reject Agency-Of-Record Model
Marketing Daily, Tanya Gazdik - Tuesday, April 24, 2018
The research also included in-depth interviews with the CMOs of Georgia-Pacific, Kel ...
- FCB Inferno On Alert As Sport England Reviews Ad Account
Around the Net In MAD London, Sean Hargrave - Monday, April 23, 2018
Sport England has announced a review of its creative account, currently he ...
- Ford Motor Co., WPP's Largest Client, Puts Ad Account Up For Review
MAD, Steve McClellan - Friday, April 20, 2018
WPP confirmed in November that it was in discussions with Ford abo ...
- Kenco Review Puts JWT London On Notice
Around the Net In MAD London, Sean Hargrave - Friday, April 20, 2018
J. Walter Thompson London has been put on notice by Kenco, accordi ...
- Dunkin' Donuts Taps BBDO For Creative, Arc For Retail/In-Store Duties
MAD, Steve McClellan - Wednesday, April 18, 2018
The client, which reported ad expense of $476 million last year, ...
- Dentsu Aegis Wins Global Media Assignment For Gore-Tex
Accounts on the Move, Steve McClellan - Tuesday, April 17, 2018
W. L. Gore & Associates (of Gore-Tex fabric fame), has appointed Dentsu Aeg ...
- Butlin's Seeks New Agency For Rebrand
Around the Net In MAD London, Sean Hargrave - Monday, April 16, 2018
Bultin's has begun the search for a new agency that will he ...
- Sky Chose MediaCom On Transparency Grounds
Around the Net In MAD London, Sean Hargrave - Friday, April 13, 2018
Sky is revealing that it chose MediaCom for its BP425m media-buying busine ...
- Sky's MediaCom Renewal Shows Accountability Is The New Transparency
London Blog, Sean Hargrave - Friday, April 13, 2018
Advertisers need to know the "why" as well as the "how" wh ...
- MediaCom Wins Sky's Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, April 12, 2018
MediaCom has won Sky's GBP425m media-buying account across five EU markets ...
- Betfair Appoints Leo Burnett
Around the Net In MAD London, Sean Hargrave - Wednesday, April 11, 2018
Betfair has announced Leo Burnett is its creative agency of record ...
- Marcus Thomas Lands Masco's KraftMaid
Accounts on the Move, Larissa Faw - Wednesday, April 4, 2018
Masco Cabinetry is appointing Marcus Thomas (MT) as AOR for its KraftMa ...
- Jack Link's Appoints GSD&M As Its New Creative AOR
Accounts on the Move, Larissa Faw - Tuesday, April 3, 2018
After a competitive review which began with about 30 agencies, Jack Link&rsquo ...
- Pizza Hut Launches Creative Agency Review
Accounts on the Move, Steve McClellan - Thursday, March 29, 2018
Pizza Hut and its main creative agency Droga5 have parted ways, ...
- Ally Financial To Pay Finalists In Ongoing Review
Accounts on the Move, Steve McClellan - Wednesday, March 28, 2018
Ally Financial has launched a review of its creative, media and digit ...
- Starcom USA Wins Red Bull NA Media Business
MAD, Steve McClellan - Wednesday, March 28, 2018
Starcom, part of Publicis Media, will handle media planning and buying ...
- 3Headed Monster Wins Soraa Lighting AOR
Accounts on the Move, Larissa Faw - Tuesday, March 27, 2018
Soraa has appointed 3Headed Monster as the first-ever creative AOR for t ...
- Cathay Pacific Calls Global Agency Review
Around the Net In MAD London, Sean Hargrave - Wednesday, March 28, 2018
Cathay Pacific is carrying out its first review of its entire marketi ...
- Nestle Skin Health Appoints VML London
Around the Net In MAD London, Sean Hargrave - Wednesday, March 28, 2018
Nestle Skin Health has appointed VML London as its global agency followi ...
- GSD&M Extends 17-Year Hitch With The U.S. Air Force
MAD, Steve McClellan - Wednesday, March 21, 2018
The Omnicom shop has won a contract extension to 2027 that ...
- TBWA\Chiat\Day LA Wins Global IMAX Pitch
Accounts on the Move, Steve McClellan - Tuesday, March 20, 2018
TBWA\Chiat\Day LA has been named global creative agency of record for immersi ...
- TBWA Announced As New Ad Agency For Harvey Nichols
Around the Net In MAD London, Sean Hargrave - Friday, March 16, 2018
It didn't take Harvey Nichols long to move on. A day aft ...
- Publicis Groupe Wins Bulk Of $390 Million Campbell Soup Advertising, Media Assignment
MAD, Steve McClellan - Wednesday, March 14, 2018
The Groupe will service Campbell's U.S. retail, Canadian and Asia-Pacific creative, digita ...
- What's The Dish? Ask The Richards Group
Mediapsssst, Richard Whitman - Tuesday, March 13, 2018
After a month of speculation that satellite network Dish was going ...
- Y&R Is Office Depot's New AOR
MAD, Larissa Faw - Monday, March 12, 2018
The agency will lead a partnership with the client that will al ...
- Streaming Service Sling TV Chooses Martin Agency As Its New AOR
Mediapsssst, Richard Whitman - Monday, March 12, 2018
Actually, that decision was made a while ago, but is just bei ...
- Laughlin Constable Wins Yuengling Creative AOR
Accounts on the Move, Larissa Faw - Thursday, March 8, 2018
D.G. Yuengling & Son is appointing Laughlin Constable (LC) as the independe ...
- Betway Calls Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Friday, March 9, 2018
Betway is calling a review of its advertising account after splitting wi ...
- Wavemaker Wins Danone's North America Media Business
MAD, Steve McClellan - Thursday, March 8, 2018
The selection follows last year's acquisition of Whitewave (makers of Silk s ...
- Mondelez Conducting Global Media Agency Review
Mediapsssst, Richard Whitman - Thursday, March 8, 2018
The snack-food giant has finalized the process in North America, where t ...