W. L. Gore & Associates (of Gore-Tex fabric fame), has appointed Dentsu Aegis Network as its global media agency for its fabric division. The appointment follows a formal review led by Flock Associates.
According to the agency it will focus on advancing Gore-Tex’s relationship with consumers by connecting with them via passion points.
Dentsu Aegis Network agencies including Gravity, Carat and Amnet will work with Gore-Tex across the Americas, Europe and APAC.
Gore Fabrics Division’s Sascha Welters, stated: “We are happy to extend our relationship with DAN into a Global partnership that will help us to transform Gore´s standard of innovation and excellence to the world of channel planning and media buying. We’re confident that they are the right partner for the complex task of handling a Global Ingredient brand.”