- BMW's Mini Launches Retail Communications Review
Accounts on the Move, Steve McClellan - Friday, June 1, 2018
BMW brand Mini USA has launched a regional media review that wi ...
- PK4 Media Wins U.S. Popchips Business
MAD, Larissa Faw - Friday, June 1, 2018
The Los Angeles-based media shop is tasked with connecting the brand's messagi ...
- Barclaycard Calls A Creative Review
Around the Net In MAD London, Sean Hargrave - Friday, June 1, 2018
Barclaycard has put Iris on alert as it calls a creative revie ...
- OMD Awarded U.S. Media Assignment For Beiersdorf
MAD, Steve McClellan - Thursday, May 31, 2018
The German skincare company spent $53 million on measured media in t ...
- Macy's Selects Spark Foundry As Its New Media Agency
MAD, Steve McClellan - Tuesday, May 29, 2018
The retailing giant, which spends more than $400 million on measured med ...
- Diageo Appoints VML Global Digital AOR For Baileys
MAD, Steve McClellan - Thursday, May 24, 2018
The work will be led out of VML's London office. Digital wo ...
- Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden+Kennedy
MAD, Larissa Faw - Wednesday, May 23, 2018
The shift, from Spark Foundry, was made without a formal review. W ...
- Ocean Spray Launches Agency Review
Accounts on the Move, Steve McClellan - Tuesday, May 22, 2018
Ocean Spray is conducting a creative agency review, reports
Adage.com. T ...
- Empower Awarded Jack Link's Media Assignment
MAD, Steve McClellan - Tuesday, May 22, 2018
The award followed a review. The incumbent was Interpublic's Carmichael Lynch, whi ...
- PHD Wins Global HSBC Media Account
MAD, Steve McClellan - Tuesday, May 22, 2018
Mindshare, part of WPP's GroupM, was the incumbent. Earlier this week, Americ ...
- Fiat Chrysler Puts U.S. Media Assignment In Review
MAD, Steve McClellan - Tuesday, May 22, 2018
Interpublic's UM is the incumbent and will participate in the review, accordi ...
- American Express To Review Global Media Account
MAD, Steve McClellan - Monday, May 21, 2018
GroupM's Mindshare is the primary incumbent and is expected to defend t ...
- EP+Co Wins John Deere Account
Accounts on the Move, Larissa Faw - Friday, May 18, 2018
John Deere is appointing EP+Co as AOR for the company's consumer equipme ...
- Experian To Review CRM, Search And Programmatic
Around the Net In MAD London, Sean Hargrave - Thursday, May 17, 2018
Experian is search for a CRM agency in an RFI that al ...
- Manning Gottlieb OMD Expected To Win Government's GBP140m Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, May 15, 2018
"Campaign" is reporting that the Government's GBP140m media account is on t ...
- Polaris Adds Morsekode As Digital Partner
Accounts on the Move, Larissa Faw - Friday, May 11, 2018
Following a competitive review of digital agencies, Polaris is partnering with Morseko ...
- RP3 Agency Wins Giant Food Business
MAD, Larissa Faw - Friday, May 11, 2018
The Bethesda, MD-based agency's scope includes strategic research, creative development, and med ...
- WPP Wins BP Marketing Assignment
MAD, Steve McClellan - Wednesday, May 9, 2018
The holding company has formed Team Energy, created specifically for BP, whi ...
- GSK Launches Global Media Review
MAD, Steve McClellan - Tuesday, May 8, 2018
According to its 2017 annual report, the Big Pharma company spent ...
- Energy BBDO Wins Avocados From Mexico Account
Accounts on the Move, Steve McClellan - Monday, May 7, 2018
Energy BBDO has been awarded the Avocados from Mexico business. The Chicago-bas ...
- Microsoft Retains Dentsu Aegis For Media Duties After A Review
MAD, Steve McClellan - Friday, May 4, 2018
Dentsu Aegis has handled the account since 2014. A dedicated unit ...
- Marketsmith Wins U.S. Widex Account
Accounts on the Move, Larissa Faw - Thursday, May 3, 2018
Widex, the worlds’ fourth largest maker of hearing technology, appointed Marketsmith ...
- Revlon's Global Media Assignment Back In Review
MAD, Steve McClellan - Thursday, May 3, 2018
Less than a year ago, Revlon consolidated its global media assignment wi ...
- Asda Hands Its Advertising Business To Abbott Mead Vickers BBDO
Around the Net In MAD London, Sean Hargrave - Monday, April 30, 2018
There may be talk of mergers in the news headlines, but the ...
- Red Square Wins Foxwoods Resort Casino Ad Account
Accounts on the Move, Steve McClellan - Thursday, April 26, 2018
Mashantucket, CT-based Foxwoods Resort Casino has named Red Square as its creati ...
- ITV Picks Uncommon To Redefine Its Brand Strategy
Around the Net In MAD London, Sean Hargrave - Friday, April 27, 2018
ITV has appointed Uncommon to work with its marketing team ahead ...
- LVMH Calls North American Media Review
Accounts on the Move, Steve McClellan - Wednesday, April 25, 2018
French luxury goods company LVMH has called a review of its med ...
- Horizon Media Adds Another Major Honda Regional Account
MAD, Larissa Faw - Wednesday, April 25, 2018
The TriHonda area is one of Honda's most important sales regions, accounti ...
- Volkswagen Launches Global Creative Review
Accounts on the Move, Steve McClellan - Tuesday, April 24, 2018
Volkswagen is conducting a global creative review, the company has confirmed. T ...
- Hill Holliday, Trilia Win Frontier Integrated Assignment
Accounts on the Move, Steve McClellan - Monday, April 23, 2018
Telecom provider Frontier Communications Corp. has selected Interpublic’s Hill Holliday and i ...