Mashantucket, CT-based Foxwoods Resort Casino has named Red Square as its creative agency of record following a competitive review.
Red Square, with offices in Chicago and Mobile, AL will be responsible for creative development and execution for Foxwoods across all media.
“Red Square has a reputation as a strong partner delivering great results,” stated Suzanne Trout, the casino's chief marketing officer. “As a brand with a rich heritage, we are confident that partnering with Red Square will continue to take us to new heights.”
In addition to the day-to-day advertising, direct marketing, digital marketing, outdoor and onsite creative, Red Square is tasked with differentiating Foxwoods in an increasingly competitive marketplace.
“Foxwoods is an iconic brand and a highly celebrated casino resort destination,” stated Red Square CEO Rich Sullivan. “We are absolutely thrilled to partner with them to expand their customer base.”
The agency indicated that its first work for its new client will debut as early as the summer.
Foxwoods spent about $2.5 million on measured media in 2017 according to Kantar Media.