• by Larissa Faw , May 11, 2018

Following a competitive review of digital agencies, Polaris is partnering with Morsekode on a project to help develop brand strategy and implementation for the company's off-road vehicle brands. 

Morsekode is tasked with redesigning the brand's web presence and user experience.

Polaris off-road vehicle brands include RZR, Ace, General, Sportsman and Ranger.

Polaris spends $16 million annually advertising its off-road vehicle brands, according to Kantar Media.