• by Larissa Faw , May 3, 2018

Widex, the worlds’ fourth largest maker of hearing technology, appointed Marketsmith as its U.S. AOR for the manufacturer's Hearing Solutions division. The formal review--culminating at the company's Denmark headquarters-- included agencies from Europe and the U.S.

The agency will oversee marketing efforts and pre-promotions of new products, including direct mail, e-mail, video, trade show materials such as posters and website elements. "As the market continues to grow as Boomers age, we will be working with Widex to support new technology and product launches," says an agency spokesperson. 

Marketsmith was selected largely for its data and analytical capabilities. The marketing technology agency executed a direct and e-mail promotion for the company's new Beyond Z hearing aids which doubled Widex's initial sales forecast as its first major assignment. 

“We initially engaged with Marketsmith to design an online survey of audiologists, so we could understand why they recommended a particular hearing solution to their patients, as well as gain insight into their business needs,” says Michael Tease, senior vice president, marketing, Widex USA.