Ally Financial has launched a review of its creative, media and digital assignments, with a twist: it’s paying finalists for their time and effort.
The review kicked off earlier this month.
A spokesperson for the financial services company confirmed the review and the fact that finalists will get some compensation for their efforts.
“We are providing a stipend for agencies that participate in our review process and reach the final round,” the spokesperson replied in response to an email query.
Ad Age reported the news first.