- Unilever, Reckitt, P&G Lean on Agencies for Cuts
Around the Net In Media, Joan Voight - Sunday, July 12, 2009
Consumer package-goods marketers are piling more pressure on marketing and media agencie ...
- Microsoft Shops Razorfish, Ad Deal to Top Advertising Companies
Around the Net In Online Marketing, Ross Fadner - Monday, July 13, 2009
Microsoft is shopping digital ad agency Razorfish to five of the world ...
- Interpublic: Ad Economy To Plummet 14.5%, Crawl Out Of Recession Next Year.
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
Interpublic this morning forecast the U.S. advertising economy will decline 14.5% th ...
- Beringer Heads Digitas International
MediaDailyNews, - Friday, July 10, 2009
Stephan Beringer was named president, international of Digitas. ...
- Study: Brands Must Do Better in Social Media
Online Media Daily, Mark Walsh - Sunday, July 12, 2009
Social media sites aren't where most people go to get recommendations ...
- News Analysis: Publicis May Be Most Logical Suitor For Razorfish
Online Media Daily, Joe Mandese - Monday, July 13, 2009
Microsoft gained a strategic foothold on Madison Avenue when it acquired Razorfi ...
- Bottoms Up: Interpublic Revises Forecast Model, Shifts To 'Top-Down,' Media-Centric Approach
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Interpublic, the de facto source for Madison Avenue's official industry growth estimat ...
- Take Two: Digitas Appoints Tribal's Beringer To Prexy Role
Online Media Daily, Gavin O'Malley - Thursday, July 9, 2009
Publicis' Digitas on Thursday named Stephan Beringer as president of its internation ...
- Carat's Cass Touts Power of Bought, Earned Media
Around the Net In Media, Joan Voight - Wednesday, July 8, 2009
Martin Cass, who took over as head of Carat's U.S. operations so ...
- WPP and Publicis Both Vying For Razorfish
Around the Net In Online Marketing, Ross Fadner - Thursday, July 9, 2009
It's been widely speculated that Publicist is the front runner to b ...
- Interpublic Pushes 'Retail 3.0,' Puts Former Home Depot CMO In Charge Of Emerging Media Lab
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
In a major push into the retail media space, Interpublic's Mediabrands un ...
- KSL Goes 'Hybrid,' Reorganizes TV Buying Around DR Model
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
KSL Media this morning announced a reorganization of its television buying departme ...
- MPG Taps Lenz For Corporate Communications
MediaDailyNews, - Thursday, July 9, 2009
Belle Lenz has joined Havas' MPG unit as corporate communications manager. S ...
- Digitas Restructures Global Management, Raids Tribal DDB's Ross
Online Media Daily, Joe Mandese - Thursday, July 9, 2009
Publicis' Digitas unit Wednesday announced a new "team structure" for its glob ...
- Hispanic Ad Association Joins MRC
MediaDailyNews, Erik Sass - Wednesday, July 8, 2009
Motivated by concern over ratings issues involving Arbitron's Portable People Meter, ...
- New York City Looks To The Hive To Boost Tech Industry
Online Media Daily, Amanda Domurad - Tuesday, July 7, 2009
While Mayor Michael Bloomberg admits New York City's financial industry is sti ...
- Robert Louis-Dreyfus, Ex-Saatchi CEO Who Rescued Adidas, Dies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 7, 2009
Robert Louis-Dreyfus, who brought Saatchi & Saatchi back from the brink ...
- P&G To Shops: Use These Production Companies
Around the Net In Brand Marketing, Thom Forbes - Monday, July 6, 2009
...
- Big Picture: Unilever Launches Media Biz Review
MediaDailyNews, David Goetzl - Monday, July 6, 2009
Unilever, the marketer of brands such as Dove and Hellmann's, has launch ...
- Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media
Online Media Daily, Joe Mandese - Monday, July 6, 2009
Despite the global economic recession's drag on advertising budgets, the growth ...
- Global Media Review For Unilever
Around the Net In Media, Joan Voight - Friday, July 3, 2009
Unilever has launched a review of most of its media business arou ...
- Corona Brands Looking for New Media Agency
Around the Net In Media, Joan Voight - Friday, July 3, 2009
Corona marketer Crown Imports is seeking a media-only agency to handle buyi ...
- Wall Street Downgrades Madison Avenue Stocks, Economy Takes Toll On Holding Companies
MediaDailyNews, Joe Mandese - Friday, July 3, 2009
The economic crisis is taking a toll on some of the world ...
- Paper Chaste: Spot Cable TV Buys Go Electronic
MediaDailyNews, Joe Mandese - Thursday, July 2, 2009
In a move that will make it significantly easier, faster and f ...
- Bristol-Myers Squibb Picks MediaVest
Around the Net In Media, Joan Voight - Tuesday, June 30, 2009
Bristol-Myers Squibb has awarded its estimated $420 million media assignment to MediaVe ...
- Luxe: MPG Wins LVMH Media Duties
MediaDailyNews, - Tuesday, June 30, 2009
MPG, a division of Havas Media, has been awarded the North Americ ...
- Zurich Financial Taps Mindshare For Media Account
MediaDailyNews, - Tuesday, June 30, 2009
Zurich Financial Services Group named GroupM's Mindshare to manage its group-wide med ...
- Turner To Vice Chair, Mercury Media, Pushes Direct-Response
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2009
Former NBC senior advertising sales executive Keith Turner has been named vi ...
- Ad Agencies, Web Firms Unite
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 30, 2009
...
- MediaVest Wins 2 Lions At Cannes
MediaDailyNews, - Friday, June 26, 2009
MediaVest USA won two Media Lions at the Cannes Lions 56th Internation ...