- Ad Shop Gyro Names Lefkowitz Media Head
MediaDailyNews, Steve McClellan - Monday, February 13, 2012
Ad shop Gyro has named media agency veteran Richard Lefkowitz to t ...
- Avis Taps Spark For Media Duties
MediaDailyNews, Steve McClellan - Monday, February 13, 2012
Car rental company Avis has awarded its media assignment to Spark Communication ...
- Social@Ogilvy Spans Agency To Integrate Digital Strategies
Online Media Daily, Gavin O'Malley - Monday, February 13, 2012
In response to social's spreading influence, Ogilvy & Mather has realigned i ...
- Extended Stay Taps Zimmerman
Marketing Daily, Karl Greenberg - Friday, February 10, 2012
Extended Stay Hotels has tapped Zimmerman Advertising to launch its hospitality a ...
- Initiative Wins Sonos Media Business
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
Sonos, the maker of wireless music systems, has selected Initiative, a un ...
- Interpublic Wins Reckitt Benckiser's German Media Duties
MediaDailyNews, Steve McClellan - Thursday, February 9, 2012
Consumer goods giant Reckitt Benckiser has appointed Interpublic Group's Initiative its le ...
- WPP's MJoule Enters China's Mobile Market
Online Media Daily, Mark Walsh - Thursday, February 9, 2012
WPP agencies GroupM and Tenth Avenue have joined forces to launch ...
- Publicis Expresses 'Regret,' Sour Grapes Over GM Loss, Says It Was Only 0.5% Of Its Business
MediaDailyNews, Joe Mandese - Thursday, February 9, 2012
Starcom's loss of General Motors' media services account represents about 0.5% ...
- PHD Wins VMware Media Duties
MediaDailyNews, Steve McClellan - Wednesday, February 8, 2012
Omnicom's PHD has been awarded the global media assignment for the fast-growi ...
- Publicis Unveils 'Friendly' Bid For Germany's Pixelpark, Part Of Aggressive Digital Acquisition Plan
Online Media Daily, Joe Mandese - Thursday, February 9, 2012
Publicis Groupe, which has been bulking up on digital agency acquisitions ...
- Many Marketers Need An Image, Reputation Makeover
MediaDailyNews, Steve McClellan - Tuesday, February 7, 2012
At a time when consumers are demanding more transparency from companies ...
- MediaCom Gets The 'Works,' Subway Consolidates Digital
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
MediaCom's Subway restaurant media account just got a little heftier. The W ...
- Subway Named MediaCom Digital AOR
Online Media Daily, Fern Siegel - Monday, February 6, 2012
MediaCom has been awarded digital media responsibilities in the U.S. for Sub ...
- Millward Brown: Driving Brand Loyalty Via Ad Emotions
MediaDailyNews, Steve McClellan - Friday, February 3, 2012
WPP's Millward Brown is adding facial recognition technology to its commercial testi ...
- Wayand Leads MRM's Team Intel
MediaDailyNews, Fern Siegel - Thursday, February 2, 2012
MRM, a global digital and direct agency, named Jim Wayand global busine ...
- H-P Personal Systems Puts Creative In Review
MediaDailyNews, Aaron Baar - Thursday, February 2, 2012
Hewlett-Packard's Personal Systems Group, which covers business and consumer PCs, mobile computi ...
- MEC's Herrtage Handles Marriott Account Planning
MediaDailyNews, Fern Siegel - Friday, February 3, 2012
MEC said communications director Dallia Herrtage will join the agency in N ...
- Romero To Horizon VP, Digital Media
Online Media Daily, Joe Mandese - Friday, February 3, 2012
Horizon Media has named Ramond Romero vice president-digital media activation. He joi ...
- Leo Burnett Chief Strategy Officer Chats About Bowl
Marketing Daily, Aaron Baar - Wednesday, February 1, 2012
"There are a couple of brands that have done a good j ...
- Scion Gets New Web Site
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
Scion has a new website, redesigned top to bottom by AOR S ...
- Kraft Restructures Corporate Media, Stewart Out
MediaDailyNews, Steve McClellan - Wednesday, February 1, 2012
Veteran marketer and agency executive Mark Stewart, currently vice president global med ...
- Papczun To U.S. President, Performics
Online Media Daily, Fern Siegel - Wednesday, February 1, 2012
Performics, the performance marketing agency owned by Publicis Groupe, upped Eric Papcz ...
- Gunn Report: Wieden + Kennedy Cleans Up, Sets Record
Raw, Steve McClellan - Thursday, February 2, 2012
Three of the six most awarded TV commercials in the world la ...
- Agencies Grab Honors, Look Toward Super Bowl And Beyond
Just An Online Minute, David Goetzl - Wednesday, February 1, 2012
Top executives from winning agencies such as MPG Global CEO Maria Lui ...
- Brands Must Empower Consumers Or Risk Alienation
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
Consumer empowerment poses several marketing challenges for brands and agencies, not t ...
- McCann Human Care Earns AOR Assignment For Merck
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
McCann HumanCare, part of Interpublic Group's McCann-Erickson, has been awarded its fir ...
- Syms Joins Euro RSCG As Group Planning Director
MediaDailyNews, Fern Siegel - Monday, January 30, 2012
Euro RSCG New York announced today that Patrick Syms has joined t ...
- Aegis Purchases Stake In Upper Storey
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
London-based Aegis Group has acquired a minority stake in The Upper Store ...
- SapientNitro, AKQA, Ogilvy Lead Agencies In Mobile Expertise
Online Media Daily, Mark Walsh - Monday, January 30, 2012
With mobile advertising and marketing budgets growing, agencies are scrambling to bolst ...
- Media Contacts Taps Telemetry To Verify Online Ad Metrics
Online Media Daily, Fern Siegel - Tuesday, January 31, 2012
Media Contacts, the interactive arm of Havas Digital, hired Telemetry to ser ...