- Publicis Puts Spotlight On Indian-Americans, Emerges As Second Largest Asian Segment
MAD, Larissa Faw - Thursday, August 11, 2016
A report from Publicis Media suggests that this population segment presents unto ...
- Tough Clients Help Make Great Agencies
MAD, Mike Le - Thursday, August 11, 2016
We agencies all dream of polite and understanding clients, who know wh ...
- 4As: More Than Half Of Ad Women Have Been Sexually Harassed
MAD, Steve McClellan - Thursday, August 11, 2016
The finding was disclosed today by 4As President Nancy Hill, in ...
- Australians Cry Twice As Much While Watching Your Ad
Mediapsssst, Richard Whitman - Thursday, August 11, 2016
And while Australians would appear to be more emotional than most ...
- Campbell Ewald Backs New Hispanic Agency
MAD, Steve McClellan - Wednesday, August 10, 2016
The Interpublic shop has formed a partnership with three veteran agency executiv ...
- Rise Interactive Taps Cheryl Berman For Newly Formed Advisory Board
Mediapsssst, Richard Whitman - Wednesday, August 10, 2016
Berman, former CEO at Leo Burnett USA and other business mavens wi ...
- iProspect Hires Ex-Google Exec To Run Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2016
iProspect appears to be on a winning streak. Just months before i ...
- Oracle And DigitasLBI Partner, Create Agency To Support Cloud Services
Email Marketing Daily, Jess Nelson - Tuesday, August 9, 2016
Oracle announced a partnership with DigitasLBI Tuesday to create a digital marketi ...
- Miles Nadal Is Back In Business, But Not The Ad Business
MAD, Steve McClellan - Tuesday, August 9, 2016
The former MDC Partners CEO, who was forced out last year am ...
- T&S Makes Effie Index Top-5: Honest, The Billboard Says So
MAD, Larissa Faw - Tuesday, August 9, 2016
Proud of its accomplishment, the Terri & Sandy agency is spread'n t ...
- Honey, Let's Stay In For The Month
MAD, Steve McClellan - Tuesday, August 9, 2016
That's the concept for a new branded content series soon to ...
- Greyhound Looks Back To Move Forward
MAD, Larissa Faw - Monday, August 8, 2016
Developed by Butler Shine Stern and Partners (BSSP), the new campaign ai ...
- The Escape Pod Acquires Stake In ORA Interactive
MAD, Larissa Faw - Monday, August 8, 2016
ORA's team of designers, developers and managers will move to The Esca ...
- This Is Your Brain On Drugs: Yes, There Are Many Questions
MAD, Steve McClellan - Monday, August 8, 2016
Partnership for Drug-Free Kids has refreshed its iconic Your-Brain-On-Drugs campaign from t ...
- Tongal Hires Saatchi Vet To Lead Strategy And Client Development
MAD, Steve McClellan - Monday, August 8, 2016
The content studio has hired Vaughan Emsley to fill the new ro ...
- Hurly Brothers Take To The Road For BMW
MAD, Larissa Faw - Friday, August 5, 2016
The high-end performance brand and its agency KBS' Attention are using soci ...
- America The Beautiful (And The Very Busy)
MAD, Steve McClellan - Friday, August 5, 2016
Samsung unveiled its new Galaxy Note 7 smartphone this week and ...
- In Praise of Average
MAD, Nick Clark - Friday, August 5, 2016
While the pursuit of the exceptional can't be argued with, I'd li ...
- Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency Brand
MAD, Joe Mandese - Monday, August 8, 2016
Dentsu Aegis this morning said it has acquired a majority stake ...
- Majority Of Industry Unaware Of ANA 'Transparency' Findings: Marketers, Agencies Divided On Impact
MediaDailyNews, Joe Mandese - Monday, August 8, 2016
Two months after the Association of National Advertisers released its controversial agen ...
- Agency Claims Gary Johnson Campaign Stole Their Idea
Mediapsssst, Richard Whitman - Sunday, August 7, 2016
Tampa-based ad agency Spark created a mock campaign for Libertarian candidate Ga ...
- It's Time for Equality Marketing
MAD, Elise Mitchell - Thursday, August 4, 2016
'Girl Power' Marketing Is Just the Start. It's Time for Equality Marketing.Bran ...
- JWT Shopping Spree Continues, Buys Turkish Agency
MAD, Steve McClellan - Thursday, August 4, 2016
The WPP agency has acquired a majority stake in Turkish digital sh ...
- State Farm Debuts New 'Here To Help' Ad
MAD, Steve McClellan - Friday, August 5, 2016
In June the insurance company unveiled a new brand positioning, "Here ...
- A Coach Who Has Never Flown Coach: Kevin Roberts And The Women
Mad Blog, - Friday, August 5, 2016
There is a referendum on gender happening in advertising. Painful as ...
- Watson To Win A 2017 Cannes Lion?
Show Daily: Videos, Chuck Martin - Friday, August 5, 2016
So says Haydn Sweterlitsch, Global Chief Creative Officer of HackerAgency. But creativ ...
- Kevin Roberts Out At Saatchi, Publicis Groupe
MAD, Steve McClellan - Wednesday, August 3, 2016
Publicis Groupe issued a terse release Wednesday morning announcing that Roberts wi ...
- Barker Appoints David Song Managing Director
MAD, Steve McClellan - Wednesday, August 3, 2016
Song will be responsible for leading all facets of the agency, whi ...
- Whirlpool, DigitasLBi Expand 'Care Counts' Program For Schoolchildren
MAD, Larissa Faw - Wednesday, August 3, 2016
Whirlpool and its agency DigitasLBi are expanding Care Counts, a laundry progr ...
- K2, Ebiquity Form Separate Transparency Practices
MAD, Steve McClellan - Wednesday, August 3, 2016
The new offerings come in the wake of the firms' work f ...