- Worldata Agency Unit Rebrands To Outcome Media
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
The rebranded division offers email marketing, demand generation and other services. ...
- WPP's 2021 Growth Surpasses 2019 Levels
MAD, Steve McClellan - Thursday, February 24, 2022
And the momentum is expected to continue in 2022: WPP is projecti ...
- VMLY&R Commerce Taps Mignott To Grow Its Global Experiential Practice
MAD, Steve McClellan - Thursday, February 24, 2022
Mignott is tasked with developing a unified global experiential practice equipped ...
- Stagwell Extends Global Affiliate Program To Africa
Mediapsssst, Richard Whitman - Thursday, February 24, 2022
The company says new affiliate deals with three companies in the regi ...
- StrawberryFrog Names 2 Co-Managing Directors To Oversee Business Growth
MAD, Fern Siegel - Wednesday, February 23, 2022
The marketing, ad and design agency creates breakthrough campaigns, what it du ...
- TBWA\Chiat\Day NY CEO Reyes Wants Agencies To 'Come Together As A Community More'
MAD, Steve McClellan - Wednesday, February 23, 2022
Competition won't go away but community conversations would be beneficial in "lifti ...
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
The new "premium marketplace" gives clients the option of paying based ...
- Havas To Create New Metaverse Village
Mediapsssst, Richard Whitman - Wednesday, February 23, 2022
The experience will include gamification and other content, and Havas said ...
- John Gardner Upped To President-CEO, Luckie
People on the Move, Fern Siegel - Thursday, February 24, 2022
The 69-year-old Birmingham, Alabama, agency named John Gardner is the new President-CE ...
- Dvorin To Head Publicis Media's APX Content Ventures in the US
People on the Move, Steve McClellan - Wednesday, February 23, 2022
APX Content Ventures – Publicis Media’s content investment arm which focuses ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- Havas Bulks Up On CX With Inviqa Acquisition
MAD, Steve McClellan - Tuesday, February 22, 2022
Havas said the acquisition would add scale and capabilities in experience desig ...
- Publicis Groupe Exec Newman Joins NFA Inc. To Lead Global Marketing
MAD, Steve McClellan - Tuesday, February 22, 2022
As CMO, Publicis Groupe U.S. Creative Agencies, Newman oversaw big pitches ...
- News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brand ...
- 22Squared Appoints Its First Female CEO In 100 Years
Mediapsssst, Richard Whitman - Tuesday, February 22, 2022
Erica Hoholick succeeds Richard Ward, who will now focus solely on managi ...
- SSDM Names Hermance Director of Agency Experience
People on the Move, Fern Siegel - Tuesday, February 22, 2022
Digital-marketing agency SSDM hired Tena Hermanceas director of agency experience. She ...
- Bartle Bogle Hegarty Wins Global Account For LEO Pharma
Accounts on the Move, Fern Siegel - Monday, February 21, 2022
Bartle Bogle Hegarty has won the global account for LEO Pharma’s chron ...
- Shaw Heads MediaCom Chicago
MAD, Fern Siegel - Monday, February 21, 2022
Shaw will also be responsible for all Midwest clients of the age ...
- Report: Accenture Is Top Agency Acquirer For 2021
MAD, Steve McClellan - Monday, February 21, 2022
COMvergence said deals totaled 86 last year representing acquired revenues of mo ...
- Polestar Expands On Super Bowl Bombshell
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2022
The ad's jabs at Tesla and Volkswagen helped propel Polestar's website ...
- Ebbs And Flows Of Consumerism In Post-Pandemic World
Media Insider, Gord Hotchkiss - Tuesday, February 22, 2022
Now that we're going down that road (fingers crossed), we can as ...
- Stagwell Rebrands Assembly To Humanize It, 'Create A Sense Of Accessibility'
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
The move follows Stagwell's decision last month to retire one of i ...
- Stagwell's Assembly Unveils New Brand Identity
Mediapsssst, Richard Whitman - Monday, February 21, 2022
The refreshed identify will be uniform across the more than 30 marke ...
- NGN LAB Wins Brooklands Watch Company
Accounts on the Move, Fern Siegel - Friday, February 18, 2022
The agency will launch the startup in the UK. ...
- 3 Things You Need to Include in Your Agency Partnership Agreement
MAD, Drew McLellan - Friday, February 18, 2022
Partnership agreements document important terms so you know how to resolve disput ...
- WPP Named Marketing & Communications Partner For Swiss Retailer
MAD, Steve McClellan - Friday, February 18, 2022
The award, from Swiss retailer Migros Fachmarkt AG followed a four-month pit ...
- Talks For M&C Saatchi M&A Deal Continue
Mediapsssst, Richard Whitman - Friday, February 18, 2022
At the request of both sides, the UK regulatory body that overse ...
- Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad Profits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 21, 2022
Major retailers have built in-house ad teams and tech that allow th ...
- Consumers Will Trade Data For Personalized Offers: Merkle
Email Marketing Daily, Ray Schultz - Friday, February 18, 2022
A Merkle study shows almost all consumers will provide more data ...
- MLB Players Association, Influential In Deal To Boost Influencer Profiles Of Players
MAD, Steve McClellan - Thursday, February 17, 2022
As part of the effort Influential will match players with its rost ...