- Bottled Water Marketing Giant BlueTriton Names Horizon Media AOR
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
The win follows a three-month review and is estimated to bill mo ...
- NY Hedge Fund Quietly Buying Up Shares In S4 Capital
Mediapsssst, Richard Whitman - Thursday, April 21, 2022
This week Permian Investment Partners bought its latest batch of shares bringi ...
- RP3 Taps Greene For Production Role
People on the Move, Steve McClellan - Thursday, April 21, 2022
Independent marketing agency RP3 has appointed four-time Emmy-award winning producer Darryl Gree ...
- Brand Love: How Firms Measure Relationships With The Customer
Email Insider, Ray Schultz - Thursday, April 21, 2022
MBLM lists the top ten brands in terms of brand intimacy. B ...
- Ketchum Adds Executive Muscle To Health Services, Earned Media Units
MAD, Fern Siegel - Wednesday, April 20, 2022
The two industry appointments are Jen Fuhrman-Kestler and Angelena Abate. ...
- It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
MediaDailyNews, Brian Monahan - Wednesday, April 20, 2022
It's time for cultural influencers and professional persuaders to engage. There ...
- Ukraine Ad Agency Drama Queen Creates No-Drama Brand, 'Aid Legion'
Mediapsssst, Richard Whitman - Wednesday, April 20, 2022
Campaign notes that wars, which shock at first, become "just another wa ...
- Above+Beyond Adds 2 Senior Creatives
People on the Move, Fern Siegel - Wednesday, April 20, 2022
Ash Prentice and Tim van der Mee join as senior creatives reporti ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Merkle Announces Global Service Integration, Says It Sends Billions Of Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 20, 2022
The unveiling of the Experience & Commerce practice brings together 2,500 exper ...
- PerLora Draws Millennials To High-End Furniture, Positions It As The 'New Normal'
MAD, Fern Siegel - Tuesday, April 19, 2022
The campaign, called the "New 'new normal'" is running in "Architectural Diges ...
- Publicis Groupe's Le Truc Taps Three Rivals For New Senior Talent
MAD, Steve McClellan - Tuesday, April 19, 2022
Marcos Kotlhar has been appointed Partner, Chief Creative Officer and Megan Bun ...
- Omnicom Kicks Off The Year With Nearly 12% Q1 Growth
MAD, Steve McClellan - Tuesday, April 19, 2022
The firm took a charge against earnings of $113.4 million attributed ...
- Report: Metaverse Big Factor In Shaping Identities Of Gen Z Gamers
Mediapsssst, Richard Whitman - Tuesday, April 19, 2022
The report found that 45% of those polled in a survey belie ...
- Wellcom Worldwide Adds 2 Creative Executives
People on the Move, Fern Siegel - Tuesday, April 19, 2022
Otilio Soto is now as creative director, Wellcom US and Valerie Anders ...
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its glob ...
- Using Client Satisfaction Surveys Successfully at Your Agency
MAD, Jeff Meade - Monday, April 18, 2022
Bolstering your lead generation and client management with client satisfaction surveys remov ...
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2022
The agency said it plans to utilize "two to three" alternate currenci ...
- Krakowsky Nearly Doubles His Pay In First Year As IPG CEO
Mediapsssst, Richard Whitman - Monday, April 18, 2022
According to the firm's recently released 2022 proxy statement, Krakowsky nearly doubl ...
- Hilary Wolfe Hired As HUb San Francisco Creative Director/Partner
People on the Move, Fern Siegel - Monday, April 18, 2022
Wolfe, a 20-year ad vet, has worked at GoodbySilverstein and Hal Ri ...
- Minnesota Twins Names Media Bridge Advertising As Media AOR
Accounts on the Move, Fern Siegel - Friday, April 15, 2022
The agency will handle media-buying strategy, planning and execution for all Twin ...
- Webbula Creates Portals For Email Service Partners
Email Marketing Daily, Ray Schultz - Monday, April 18, 2022
Webbula says it is connecting email marketers with agencies and service provid ...
- VSA Partners Acquires RoundTwo Digital
MAD, Steve McClellan - Friday, April 15, 2022
RoundTwo will join VSA Partners as part of Meet The People, ...
- Labelium Acquires SEO Specialist SmartKeyword
Mediapsssst, Richard Whitman - Monday, April 18, 2022
The Paris-based agency was established in 2017 by Louis Chevant and Sebasti ...
- Workhouse Makes Intercept Music Sing, Named AOR
MAD, Fern Siegel - Thursday, April 14, 2022
Workhouse will develop integrated promotional campaigns for the company. ...
- R/GA Helps BIPOC Entrepreneurs With 'Business'
MAD, Fern Siegel - Thursday, April 14, 2022
Make/Good for Businesses welcomes Black, Indigenous, Latine, Asian and underrepresented entrepreneurs ...
- Winning in Physical and Digital Retail With the Power of Data
MAD, Allysun Lundy - Thursday, April 14, 2022
Data only works when you put it to work, but once y ...
- Brandtech Group Taps Dentsu Veteran As Its First Chief Growth Officer
Mediapsssst, Richard Whitman - Thursday, April 14, 2022
Linsey Loy will join The Brandtech Group's partner lineup, more than ha ...
- Chief Creative Officer David Kolbusz To Exit Droga5
People on the Move, Fern Siegel - Thursday, April 14, 2022
Chief Creative Officer David Kolbusz is returning to the U.S. ...
- Agency Touchstones: Ad Shops Did Well in 2021, And Email Played A Part
Email Insider, Ray Schultz - Thursday, April 14, 2022
Email marketing is one of the top metrics being measured by bo ...