- Oikos Kicks Off Latest 'Strong' Ad, Aligns Athletes And Nutrition
MAD, Fern Siegel - Thursday, February 17, 2022
The brand is also integrated into a new season of the ...
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
Marketing Daily, Tanya Gazdik - Friday, February 18, 2022
"We're going to release a couple new storylines to tell you wh ...
- Havas Media Group Calls 'Transformation A Constant State Of Being,' Taps Greg James To Lead It
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
James, who had been Global Chief Strategy Officer, will oversee the structur ...
- 2022 Agency 'Family Tree' Sprouts New 'Independent' Branches
MediaDailyNews, Joe Mandese - Friday, February 18, 2022
R3 published the 2022 edition of its global "family tree" chart, expandi ...
- FedEx Puts Media Assignment In Review
Mediapsssst, Richard Whitman - Thursday, February 17, 2022
OMD is the longtime incumbent. FedEx spends an estimated $130 million ...
- Hogarth Names Mehta To New Post: Global Executive Creative Director
MAD, Fern Siegel - Wednesday, February 16, 2022
Hogarth's Global CEO touted Mehta as a "digital-first creative leader." ...
- Toyota Tundra Campaign Is Brand's Largest U.S. Launch To Date
Marketing Daily, Tanya Gazdik - Wednesday, February 16, 2022
The campaign shows a broad range of applications for the full-size picku ...
- Pschorr Upped To CEO, DDB Germany Group
People on the Move, Fern Siegel - Thursday, February 17, 2022
Toby Pschorr has been promoted to CEO of the German DDB holdi ...
- Team Whistle Launches Social-Content Agency Magnet, Targets Gen Zs-Millennials
MAD, Fern Siegel - Wednesday, February 16, 2022
The target audience is Gen Z and millennials. Magnet's lead said t ...
- Agency Media Vet Jim Poh Retires, Laura Lee Succeeds Him At Intermark
MAD, Steve McClellan - Tuesday, February 15, 2022
Poh led the agency's media department for seven years and earlier r ...
- FCB Succession Plan In Place As CEO Carter Murray Set To Leave In March
Mediapsssst, Richard Whitman - Tuesday, February 15, 2022
The holding company has elevated two FCB executives to jointly run t ...
- Reddit Prepares For IPO, Names Tinuiti As First Independent Agency Partner
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 16, 2022
The partnership gives Tinuiti clients early access to Reddit tools, teams a ...
- JustPlay UK Taps Havas Entertainment For Media Buying-Planning
Accounts on the Move, Fern Siegel - Monday, February 14, 2022
Havas Entertainment has been named media planning and buying agency for Ju ...
- Dentsu 2021 Growth Tops 13%; More Than $2B Earmarked For Tech, Transformation M&A
MAD, Steve McClellan - Monday, February 14, 2022
The company gave shoutouts to Dentsu Digital Japan and Merkle as bei ...
- Jordache To Launch Spring Campaign, Brooke Shields To Front It
MAD, Fern Siegel - Monday, February 14, 2022
In 1981, designer Calvin Klein cast a 15-year-old Shields in a seri ...
- Happy Valentine's Day, Dear (Prospective) Client
Out to Launch, Steve McClellan - Monday, February 14, 2022
This Valentine's Day, female-led independent creative agency Barker has taken a proacti ...
- Consumer Needs: More Important Things Vs. Spending More Time
TV Watch, Wayne Friedman - Tuesday, February 15, 2022
According to new research from Publicis Media, "spending time at home" to ...
- Strategy Farm Rebrands To Revel8
MAD, Steve McClellan - Friday, February 11, 2022
The Dallas-based firm has decided to use its capabilities for influencing peop ...
- Paint Maker AkzoNobel Appoints Mediahub As First Global Digital Media AOR
MAD, Steve McClellan - Friday, February 11, 2022
The Amsterdam-based company spends an estimated $30 million on digital media annual ...
- Travel Texas Launches $30 Million Effort
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2022
The group's last major campaign was in 2019, when it rebranded wi ...
- Average Super Bowl :30 Rises 5% To $4.8 Million
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
Last year's average was just over $4.5 million, according to a n ...
- Borges Joins MullenLowe As Head Of U.S. Brand, Communications
MAD, Fern Siegel - Thursday, February 10, 2022
In the newly created post, Borges is charged with all branding, communication ...
- IPG Reports 11.9% Growth For 2021, Forecasts 5% For 2022
MAD, Fern Siegel - Thursday, February 10, 2022
Full-year 2021 net revenue hit $9.11 billion, an increase of 12.9% compar ...
- Former Wunderman Thompson NA Chief Joins Netrush As CEO
MAD, Steve McClellan - Thursday, February 10, 2022
Netrush bills itself as an "ecommerce accelerator" that partners with brands ...
- Hathaway Elevated To Executive Creative Director Overseeing Wendy's Creative At VMLY&R
People on the Move, Steve McClellan - Thursday, February 10, 2022
VMLY&R has promoted McKay Hathaway to executive creative director, leading Wendy’s creati ...
- Virgin Voyages Taps Hearts & Science, OMG Resolution For Media Assignments
Accounts on the Move, Steve McClellan - Wednesday, February 9, 2022
Hearts & Science has been appointed media agency partner to service t ...
- Nirvana Water Sciences Taps SCS As AOR
MAD, Steve McClellan - Wednesday, February 9, 2022
SCS will deploy a digital strategy to market the startup brand whi ...
- Agency Sees Pretty Big Returns Specializing In AR, VR
Digital News Daily, Colin Kirkland - Wednesday, February 9, 2022
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reali ...
- Mars Retains GroupM's MediaCom, Names Essence To Handle Biddable Media
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
The new contract is part of a broader GroupM relationship that exten ...
- How Connections Planning Can Rebuild Relationships With Audiences
MAD, Jaclyn VanSloten - Monday, February 7, 2022
The most successful advertising builds a relationship. For a long time, advertisi ...