- Stagwell Opens Brazil Office, Taps Reis To Oversee It As President
MAD, Steve McClellan - Wednesday, April 13, 2022
The office, in Sao Paulo, will be a hub that coordinates Stagwe ...
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2022
"We're actually planning, optimizing and buying against it," Chief Investment Officer Ca ...
- Racy Women's Shave Cream Campaign Is Super Reggie Winner
Mediapsssst, Richard Whitman - Wednesday, April 13, 2022
Campaign was inspired by a provocative TikTok video in which influencer Car ...
- Mother LA Names Cohen As Creative Director, Will Oversee Postmates, Sonic Accounts
People on the Move, Fern Siegel - Wednesday, April 13, 2022
Before joining Mother LA, Cohen was a creative director at TBWA\Media Ar ...
- PMG Opens New York Office, Targets LA, London For Expansion
MAD, Steve McClellan - Tuesday, April 12, 2022
The agency's expanding footprint follows strong growth in 2021 when revenues jump ...
- Dawn Named AOR For Sports Platform Startup Versus
MAD, Steve McClellan - Tuesday, April 12, 2022
The sports "edtech" platform was founded by Oliver Marmol, the manager ...
- Omnicom Media Group Goes Live With Point-Of-Purchase Programmatic Marketplace
Mediapsssst, Richard Whitman - Tuesday, April 12, 2022
OMG's new private marketplace went live April 8 and includes inventory fr ...
- Peterson Upped To Dagger's First Chief People Officer
People on the Move, Fern Siegel - Tuesday, April 12, 2022
Christofer Peterson has been promoted from SVP of People & Culture ...
- Coletti To Oversee Alto's Clients As Group Brand Lead, Pushes 'Transformational' Work
MAD, Fern Siegel - Monday, April 11, 2022
Alto claims a 41% revenue increase in the past year and h ...
- Omnicom Forges Live Commerce Partnership With Firework
MAD, Steve McClellan - Monday, April 11, 2022
The partnership will give clients across all Omnicom agencies access to Firework ...
- Peterson Elevated To Chief People Officer At Dagger
People on the Move, Steve McClellan - Tuesday, April 12, 2022
Christofer Peterson has been promoted to Chief People Officer at Atlanta-based agen ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...
- Republica Havas Taps Waissmann's 'Generational Talent' As Chief Creative Officer
MAD, Fern Siegel - Friday, April 8, 2022
Tony Waissmann will relocate from Buenos Aires to Miami, the first ti ...
- Former Dentsu Aegis Chief Buhlmann Joins Digital Agency 'Dept'
Mediapsssst, Richard Whitman - Friday, April 8, 2022
Buhlmann has been appointed non-executive chairman and will work with management ...
- DrakeCooper Names Stomp Co-President/GM
People on the Move, Fern Siegel - Friday, April 8, 2022
Stomp will take over the leadership of Drake Cooper's client engagement a ...
- Publicis Groupe Wins PepsiCo's $450+ Million China Media Account
MAD, Steve McClellan - Thursday, April 7, 2022
WPP was the incumbent on the assignment. To service the business, Public ...
- BBDO Taps Sanches As Chief Creative Officer, NA, MacDonald Upped To CCO, NY
MAD, Fern Siegel - Wednesday, April 6, 2022
BBDO has announced some major moves in the executive creative suite. ...
- Estee Lauder Awards NA Media Duties To Decoded
MAD, Steve McClellan - Wednesday, April 6, 2022
The cosmetics giant spent an estimated $93 million on measured media ...
- Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
MAD, Steve McClellan - Wednesday, April 6, 2022
The agreement allows OMG account teams to activate advanced targeting segments fr ...
- Forsman & Bodenfors Taps Zuncic For New Global MD Role
MAD, Steve McClellan - Wednesday, April 13, 2022
Among other duties he is tasked with developing more impactful ways ...
- Dentsu Quietly Dissolves 360i's Media Ops: Now Handled By Carat, iProspect, Dentsu X
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
Founded in 1988 as a pure-play search agency, 360i ultimately evolved in ...
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
The assignment is intended to "reimagine and expand its full-funnel digital footprint ...
- It's The Demand Chain, Stupid
MediaDailyNews, Mike Donahue - Wednesday, April 6, 2022
The most important word in digital media, especially programmatic, is "demand," n ...
- R/GA Goes Long, Scores XFL AOR
Mediapsssst, Richard Whitman - Wednesday, April 6, 2022
The league plans to kick off its next season in February 20 ...
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digit ...
- Former IPG CEO Roth, BBDO's Robertson Among This Year's AAF Hall Of Fame Inductees
MAD, Steve McClellan - Tuesday, April 5, 2022
IBM is also being inducted, just the eleventh company to receive t ...
- Hybrid Theory Promotes Martins, Badlishah Heads Asia-Pacific
People on the Move, Fern Siegel - Tuesday, April 5, 2022
The data-driven digital agency promoted Ines Martins to global head of prod ...
- Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
The digital marketing group's acquisition of data-driven marketing company Extendo, a premie ...
- Longtime Ad Exec, Country Singer Dies
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 4, 2022
Longtime agency executive Bill Fries, best known for turning an ad campai ...
- Grey London Rebrands As They London, Shows Solidarity With Trans Community
MAD, Fern Siegel - Monday, April 4, 2022
The decision reflects political decisions in the U.K. It's the second ti ...